TLS/SSL works by using a combination of a public certificate and a private key. The SSL key is kept secret on the server. It is used to encrypt content sent to clients. The SSL certificate is publicly shared with anyone requesting the content. It can be used to decrypt the content signed by the associated Read More
You probably already know that mobile shopping isn’t just the next big thing; it’s already huge, with sales expected to top $719 billion in 2025, nearly double the $415 billion in 2022. As an eCommerce business, to stay ahead, you have to ensure that your website presents its best face forward on mobile devices. Offer Read More
Whenever businesses intend to release a new product or service, there are factors that they need to consider. To win customers over, and ensure that their new product is successful, a business must consider their audience reach, first impressions, pricing, and so forth. Altogether, these factors are part of the so-called “go-to-market strategy”. But what Read More
As stated by a report from Statista, the worldwide eCommerce market generated about $6.3 trillion in sales in 2023. It’s a landscape that is constantly evolving, which means that you need to know how to implement the most recent eCommerce trend and keep up with the latest innovations in the online shopping space. If you Read More
If you’re a business looking to maximize the impact of your marketing investment, sponsored content needs to be on your radar. But before spending, ask yourself two questions: What is sponsored content, and what are the proven strategies to apply in 2024? This type of paid advertising is everywhere now. In the US, spending on Read More
Do you want to enhance the success of your eCommerce business? Stop overlooking one of the most impactful yet underutilized areas – your site’s search experience. The search bar is the gateway to connecting shoppers with products, but a subpar search will cause shoppers to become frustrated and leave the website all together Optimizing your Read More
If one of your goals for 2024 is to find new leads for your company, prioritizing LinkedIn is key. It serves as a natural hub for businesses – it’s the place where companies can stay informed about the changes in their industries, look for new talent, and seek business opportunities. Moreover, if your business offers Read More
At the forefront of the SEO combat zone lies a highly-advanced toolset that helps websites improve their SERP ranking and visibility – Google Search Console! This utility SEO tool provides you with a thorough analysis of the people who visit your site daily, as well as other useful performance information. For instance, how much web Read More
B2C (Business-to-consumer) relationships are direct – businesses sell their products and services straight to customers. Whereas marketers in the B2C field are usually very busy trying to promote their company and attract customers. In order to do that, though, it is important to keep track of new technologies, trends, and other marketing ventures that are Read More
How do you step up from the competition and lead the pack? A set of highly effective on-page SEO techniques might be the missing piece in your recipe for success in the digital world. Gone are the days of being complacent with your business strategies. To make your brand known and to increase ROI, a Read More
If your business is an online store selling products or services, you might be interested in helpful advice on the best eCommerce strategy to help you reach more customers. A good eCommerce marketing strategy is a summary of how your store is planning to achieve its goals and improve its position in the market. The Read More
The past few years have kept things in marketing interesting. Between privacy changes, the pandemic, and economic fluctuations, adaptation is the key to an eCommerce business surviving and thriving . As customer priorities and brand relationships continue to morph more quickly than a TikTok trend, profitable growth remains the top priority. But how do we Read More
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