“What a wonderful day, let me browse the internet, and take a look at a bunch of ads”, said no one ever. Yeah, ads are annoying. Back in the day, TV commercials were technically unskippable, always irritating viewers by interrupting their favorite shows with what felt like an eternity of products and service promotions. Naturally, Read More
When a website’s traffic is down, a lot of questions arise. Using tools like Google Analytics to monitor website traffic can be particularly enlightening when you’re faced with a consistent decline or a sudden drop. This situation happens to every site and often gives its owners sleepless nights. The decline could be a clear signal Read More
Google’s sophisticated algorithms are constantly evolving. But, backlinks remain a key factor that determines how your site ranks for targeted keywords. The links are a signal to Google that your pages are valuable, and that you should rank well as a result. Building quality links is the foundation of successful SEO campaigns. As a process, Read More
Ready to take your business to the next level? It’s time to get strategic with behavioral targeting. Instead of using a one-size-fits-all approach, it lets you connect with your audience based on their specific interests and browsing habits. In this article, we’ll dive into behavioral targeting, covering everything you need to know, including ethical implementation Read More
Are you aware that the most successful SEO experts use and recommend WordPress? Not surprisingly, one of the reasons why WordPress is so ahead of the competition is that it works so well for search engine optimization. Don’t take our word for it. Look up your favorite publishers, blogs, and media sites you frequently use. Read More
Covid-19 pandemic has significantly impacted all facets of people’s lives, including how they shop. New patterns in customers’ behavior have led to the rise of eCommerce According to Statista, between 2024 and 2028, the US eCommerce market is projected to grow by a total of $462.7 billion, marking a 43.58% increase. This trend is expected Read More
Duplicate WordPress pages are interpreted as a text or block of text that is an exact copy of original content that was found on another website. Copies that are paraphrased, even partly, or spun are also considered duplicate content. Websites that steal content from other pages usually do not rank well on search engines. However, Read More
With strong customer lifecycle management, organizations can build long-term mutually beneficial relationships with their audience and power business growth. It’s a practice that leverages powerful insights to help businesses cautiously improve and increase the value and satisfaction of their clients. Customer lifecycle management (CLM) represents a set of tools and practices that help brands provide Read More
Over the past two centuries, content marketing has gone through quite an evolution. It has taken many forms through various mediums, but its main components – clear objectives, a great understanding of your target audience, and a strong promotional strategy, are and will always remain unchanged. Content creation is an exciting, and sometimes overwhelming endeavor. Read More
New product development is exciting for companies, especially when they are launching an innovative solution that may change people’s lives for the better. However, the market is not always as eager to embrace novelty as businesses are. To ensure the commercial success of their products, companies utilize demand creation strategies that catch the customer’s attention Read More
The affiliate marketing business model is very popular, since it’s super easy to get started, and doesn’t require any expertise or strong technical skills. What’s more, WordPress is extremely popular with affiliate marketing websites, due to its versatile and scalable nature. That said, while it might be easy to start, it could be a bit Read More
A no-brand brand comes to your rescue, when you are sick and tired of big brands trying to charge you more, just because of their names. You shouldn’t be the one paying for the investment they’ve made in marketing and ads. You just want a plain, old, unpretentious product that will serve its purpose. Well, Read More
