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Inbound Marketing

One of our core specialties as a part of our full-service suite of services is the Inbound Marketing package. We have 3 team members certified for Inbound Marketing by HubSpot, and our core strategy for both DevriX and our long-term accounts is built on top of the Inbound Marketing methodology.

Here are some of our services that could be purchased as a monthly package that would strengthen your brand, improve your online presence, increase your visibility and build an audience of dedicated customers.

Content Marketing

We have a team of dedicated content producers building high-quality content for different industries. Browse our Articles section for a quick rundown of the main categories of content that we produce here at DevriX.

Our content marketing efforts could be utilized and leveraged as a multi-channel strategy, some applications being:

  • Blogging for your corporate/business/news website
  • Crafting unique content or fine-tuning your existing top-level pages or landing pages
  • Building insightful articles that would position you or your organization as a thought/industry leader
  • Preparing content and creatives for Medium, LinkedIn Pulse, Quora or other social platforms where you can connect and deliver value to your networking groups
  • Guest blogging for popular blogging websites or industry digital platforms that would publish valuable content linking back to your website

Our partnership with different WordPress and business-related sources would facilitate the connection to some of the influencers in certain industries, and we could publish some of that content in high-ranking websites that we own or manage as well.

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Social Media Marketing

Building a social media strategy required dedication and ongoing commitment. We can unify our content marketing efforts with social media marketing chops by handling your channels on social media mediums such as Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest.

Our team uses a number of professional premium tools in order to analyze the current traffic, continuously increase your network, define the best hours for posting content, automating the post production, creating relevant content and gathering insightful resources from tangible sources that your audience would simply love. We can prepare the creative assets for your main statuses, follow your blogging schedule, and enhance the customer experience through free and paid channels using polls and other interactive mediums, or running paid campaigns that would increase your exposure.

Additionally, we could monitor your brand activity and interact personally with your audience – answering questions, supporting your networking efforts and providing the “human” element in “social”.

Email Marketing

Email is still the leading source for building an online business with loyal customers. According to a MailMunch report:

Similar percentages have been reported by numerous authoritative sources, more conservative being B2B vs. B2C. Our email marketing strategy includes several different directions:

  • Adding email capture forms across your website in several different context applications
  • Connecting email to your existing content and publishing schedule
  • Creating email sequences for different audiences based on their sign-up workflow or their position in the sales funnel
  • Tracking email newsletter stats and optimizing according to your audience
  • Interacting with your subscribers in different forms, including through polls, promotional activities, Q&A and the like

Growth and Revenue Strategies

We have been working closely with different email marketing platforms and businesses providing email and customer intelligence for businesses using email marketing. Custom sign-up workflows, personalized newsletters and notifications could be bundled within your marketing flow which would drastically increase your conversion rates accordingly.

Working with Mario and his team has been a great pleasure. It is difficult to find reliable developers that actually understands WordPress Architecture while managing client communication professionally, Mario is one of the few of them. Definitely recommend.
Julius Solaris, Director SocialCoup Ltd.

Unique Content Propositions

In addition to standardized regular articles, we could craft other types of content, such as:

Infographics

White papers

Research studies

Quizzes

Presentations

Interviews with industry leaders

Engage with Your Visitors

Building different types of content would increase the engagement for different users and allow for maintaining different brand accounts in an equalized manner. For example:

  1. infographics convert incredibly well, and are highly popular on Instagram
  2. Presentations are an established business source of information and could increase your Speaker Deck or SlideShare (currently owned by LinkedIn, acquired by Microsoft) reputation
  3. Memes are a great way to interact with your Facebook members and get a good number of likes on Instagram as well Also, people perceive information through different channels, and the more universal your content is, the easier would it be to interact and engage with more customers.

Multi-Channel Content Production

Also, people perceive information through different channels, and the more universal your content is, the easier would it be to interact and engage with more customers.

Similarly, the standard content would include different forms of viral articles such as: User guides, How-to’s, Top X lists, Product reviews, Success stories from your existing customers, and more.

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Landing Pages

Building a social media strategy required dedication and ongoing commitment. We can unify our content marketing efforts with social media marketing chops by handling your channels on social media mediums such as Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest.

Building custom-tailored landing pages for your product or key service is paramount for your success. Our marketing team works closely with our creative department and our team of WordPress developers which allows us to build fast, beautiful and elegant pages that focus on your buyer persona and bring your prospects further down the sales cycle.

User Experience Optimization

Our team will analyse the user experience of your existing web solution and improve it accordingly.

We use different techniques and tools in order to improve the overall user experience for your web project. Starting from unifying the corporate identity across your website and all social channels, running different UX studies with closed test groups, improving the navigation flow both for your desktop and mobile visitors, introducing relevant CTAs so that your visitors are never lost along the way.

By leveraging WordPress as our core platform suite, we get the additional benefit of some goodies integrated within the web content management platform itself, such as a fairly good SEO optimization out-of-the-box and accessibility back-end improvements for users accessing your client area.

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