Being the WordPress contributor for so many years, DevriX has worked on and launched a number of paid and free plugins for different purposes. From adding attractive web page elements to setting up dynamic dashboards and sales CRM, you can count on Team DevriX to make your website more functional, interactive and engaging.
The only reason why you need plugins for efficiency is, you want to convert your prospects. And how can you create a set of handy plugins? By segregating your website into a different part and optimize each part for conversion.
Here is one way of doing it; you can analyze these areas independently and get plugins for each of them.
- Headlines – Do you know that 80% of visitors don’t go past the headlines? That’s because they don’t find them interesting enough to dig deeper. So, better find some plugins to come up with catchy titles.
- Social and SEO – Social sharing buttons and SEO help improve the visibility of your content. So, you need plugins to help with that.
- Landing Page Effectiveness – Of all the CRO efforts, the landing page has a major share, because it’s focused on building interest, increase audience and getting click-throughs. So, plugins for an optimized landing page is like a no-brainer.
- Site Speed – Your website turns away so many visitors if it takes just a second more to load properly. If it wasn’t for improvement, you’re going to need plugins at least to maintain your site speed.
- A/B Testing – To improve your conversion strategy, you have to keep testing it. So, you’ll be needing a few plugins to make your job easier.
We have talked about popular WordPress plugins in the past, and now we’re going to share some specific plugins for boosting your conversion rate.
Plugins for Headlines
You may be familiar with writing engaging blog titles, but still, there’s always something left to be improved. You may have planned to recheck your posts and their titles, but there’s always a chance you forgot to optimize them on time. As a result, your post loses its effectiveness.
How about coming up with multiple headlines for a single post and then rotate them over and over until you found the best title that actually works? Huffington Post and Upworthy do it regularly. They write 25 titles for every published article, and they have developed an algorithm that determines the best title that converts.
You may not be able to grab their algorithms, but here are some plugins to help you out.
1. Title Experiments
This is the simplest way to optimize your web page titles for conversion. Title experiments lets you try and test many titles for your posts and pages to help you determine the right one that converts. Your readers will see different titles for the same post, on a random basis. The plugin then measures the engagement of each – whether people go on reading the post or leaving the page.
There’s no need to remove bad-performing titles as the plugin will serve high-performing title to your readers. Isn’t that smart? It prevents loads of time spent on testing different titles manually.
2. KingSumo Headlines
If you want proofs, Noah Kogan has used KingSumo Headlines to boost traffic by 17.8%. And it was just the first step.
KingSumo is like an alternative to Title Experiments. The plus point is, you can optimize titles of the old posts as well.
Plugins for Social Networking and Optimization
3. Social Warfare
Social Warfare is a popular social media plugin for WordPress sites with a proven track record of increasing traffic and shares. It offers attractive buttons, quick loading and anything that encourages users to share your content.
- You can create Twitter summary cards to bring back old visitors
- You can post images on Pinterest
- You can integrate the plugin with Google Analytics.
4. Google Tag Manager by Duracell Tomi
Are you stuck with old-school ways to implement Google Analytics? If yes, then you’d agree, it’s quite difficult to get Google Tag Manager work with your site. Don’t worry! Duracell Tomi’s plugin gives you an easier way to switch. It’s all about knowing your website deep down so that you can use this plugin properly for optimization.
Plugins for Lead Generation and Landing Page Optimization
Your landing page needs to be effective, selling and perfectly balanced between being promotional and a tool to promote your products. Here are few plugin options for the landing page that converts.
5. WordPress Leads by Inbound Now
WordPress Leads is a free plugin offered by Inbound Now. It helps improve your CRO indirectly, since it collects, manages and analyzes leads. So, you can use it to improve your CRO strategy.
6. WordPress Landing Pages
Another WordPress plugin from Inbound Now, WordPress Landing Pages lets you create interactive pages from the current website theme. It allows you to collect leads and test variations. It’s a free plugin, but it’ll be more effective when you bought the paid suite with advanced CRO functionalities.
7. Seed Prod’s Coming Soon Plugin
The best way to collect lead before the product launch is to promote it via “Coming Soon” pages. For this purpose, you can use Coming Soon plugin from Seed Pro. Here are some awesome features:
- It offers real-time page builder
- It offers hundreds of free Google fonts
- It lets you create and add slideshows, images, and video backgrounds
- You can display social icons and connect with your visitors
- You can create a competition to reward people with most referrals
- You can collect email leads.
Plugins for Site Improvement
8. Gravity Forms
Gravity Forms is a premium WordPress plugin available for just $39. It lets you with popular third-party services and its add-ons offer deeper WordPress integration. The plugin has been used by millions of users around the world.
According to Ricky Zilem, the staff at Gravity Forms understands and takes care of customers. The customer appreciated all the help and support provided by the web-based company.
As said, poor site speed results in the loss of conversion. And large images is the most prominent factor that slows down your website. So, you need an image optimizer to regain the speed and get more customers on board.
For this purpose, Imagify is an excellent choice, and it has optimized over 135 million images till date. It automatically starts compressing large images as soon as it’s been installed. Don’t worry about the quality, because your images will look as good as before, but your website will function better.
A/B Testing Plugins
It’s a simple plugin for A/B testing. As soon as you start the test, the plugin automatically starts to collect a bunch of data and suggests you with better choices. It doesn’t require any third-party service. Another plugin, Nugget is a free and light version. It lets you test CTAs on your webpages (one at a time).
11. AB Press Optimizer
AB Press Optimizer integrates directly with your WordPress site and creates tons of suggestions in the form of images, content blocks, buttons, and headlines. It’s probably the quickest way to analyze and improve the entire site for conversion. You can run split test from the dashboard. With the free version, you can test text-based content by filling in some fields and entering shortcodes. Pricing starts from $49.
Bonus – All-in-One Conversion Boosting Plugins
Here are a couple of conversion-boosting plugins that can handle all aspects of your website
Icegram is meant for converting and engaging customers. It’s an all-in-one plugin that offers ample amount of benefits, including the following:
- Multiple messages types for gaining attention
- Well-designed themes for individual message type
- Detection of abandoning visitors and enticing them with final offer
- Advanced targeting and retargeting
- Multiple A/B testing opportunities
- Actionable reports and accurate conversion analytics.
InTrigger claims to boost your conversion by 320%. It offers suggestions, examples and many things that you want to include into your website to make it high-converting.
- If the visitor has spent 2 minutes or more on your site and scrolled 30% of the page, it’s a better idea to entice him with an offer appearing on the floating bar.
- You can offer signup if your visitor has visited 3 pages.
Other features include download buttons, form, banner option, custom inline messages and more – there are endless possibilities to convert.
The purpose of this post was to highlight factors that affect your conversion and to provide the right solution for each problem. A website can boost conversion if it has the right plugins for headlines/titles, site speed, A/B testing, landing pages and lead generation.
We have discussed some excellent tools that already popular all over the world. You can also take advantage of the bonus plugins that can take care of all CRO aspects for better-performing website.