Homepage is like the face of any website. We all know how important it can be for the success of any business online and yet we don’t pay enough attention to make it better. Even the developers are at times found lacking in this regard. In this article we will be focusing on some of the common home page mistakes and simple ways to avoid them…
Internet is fast becoming the real world where you’ll find most of the people. Just in case you don’t know how many internet users exist, International Telecom. Union states there are over 3.2 billion internet users. And how many websites are there, 10 million? 20 million? Internet Live Stats say more than 1 billion websites are there on the internet and the figure is expected to increase this year.
With so many websites out there, it’s hard to remain unique and play new design tricks for better user experience. The real point of concern is to carry that unique attire and to do that, web developers and designers need to be consistently on their toes and make necessary improvements in the websites. Consistency improves user experience and your web developer can never achieve that if the form precedes function, not until one of the following issues start to bother you..
- Low rankings
- High bounce rate
- Average drop in user experience.
The place where it all starts is the homepage. You can compare the stats of the homepage and other landing pages. The homepage views will be leading in numbers. That makes homepage the most important thing for the website. In fact, your homepage has the potential to make or break your reputation. This posts highlights some of the most common homepage mistakes, which are responsible for dropping the user experience and eventually having an impact on ranking.
1. Avoiding the Hick’s Law
Hick’s Law states that the more option you give your customers, the more time he will take. That’s true for the homepage, especially when you’re competing in the period of “Mobilegeddon”.
User finds it hard to process 10 to 20 different messages as well as graphics to get to the next level. Will he come back to the same page again? He’ll probably skip it and visit other pages. Or perhaps, he won’t come back at all.
On the other hand, if you give less options, the human brain can easily process information. It results in higher page views and lower bounce rate.
2. Use of Carousel or Slider
Wrong or extra use of sliders is also there among the most common homepage mistakes. Keep in mind that sliders are for you, not for your users. Slider is a handy way to communicate more information to the user, but inappropriate use of this feature can irritate the visitor. According to the experts, there are more than one reasons not to have a slider on the homepage:
- Fast sliders frustrate users, because they cannot read the whole information completely.
- Fast sliders also make it difficult for the users to click on the information they want.
- Non-native speakers have a language barrier, so they read and understand the information slowly. But sliders don’t wait for them.
- If information is displayed one at a time, users often lose the chance to find it.
- Some users tend to take sliders as advertisements, and don’t pay attention to them.
- Sliders are by and large annoying for the users.
Once again, you have to stick to the Hick’s Law and avoid giving more information than the appetite of the user.
3. News Feeds
Another most common homepage mistakes is the use of news feeds. No one but sites like Yahoo are best suited for news feeds. Besides designated sites, users seldom pay attention to the feeds on the homepage. If you care about a big brand promotion, that’s for your own benefit not the visitors’. Most of the time business owners keep the news feeds without any logical reason. They tend to do it because they have seen someone doing it on his website.
You can include news flash though, but not those news feeds. Once again, news feeds only adds confusion.
4. The H1 Tag
H1 normally has the biggest font on the homepage. At the same time, keep it short enough to help readers understand the message. Here are two things to remember:
- If you keep your H1 tag within 8 words, you’ll maximize chances of delivering the whole information, up to 100%.
- Avoid using all caps as it makes it difficult for an average human brain to maintain the flow of reading. It eventually increases the time to understand the message. If you keep the sentence case, the message will be transmitted quickly.
5. No Target Keyword in the Title
Number 5 on our list of most common homepage mistakes is the use of keywords. Your SEO and PPC will pay off when your page appears in search results (the point when the user finds relevant information for the keyword he entered). Obviously, you have to make it fit naturally, but then you can always spend time in constructing the right mantra around the target keywords.
It helps search engines find your content for search terms and makes its job easier about the type of content on your homepage.
These mistakes are keeping you from getting the traffic and ranking you actually deserve. So, remove them and see the difference!
You know we love to hear from you, so don’t forget to comment below…& also to avoid these common homepage mistakes (cheers)