WebDAM concluded that among your webpage visitors, 65% are visual learners. It’s because visual content is processed by a human brain 60,000 times faster than written content. The visual information that is transmitted to the brain shares 90% of all the information that it actually gets.
After analyzing more than 100 million articles, BuzzSumo indicates that, of all the articles available on the web, people preferred sharing articles with images, as compared to the ones that had no image.
|Social Networks shares||Articles with 1+ images||Articles with 0 image|
The analysis also indicated that infographic content lead all other types of content with massive 14500+ shares (on average).
So, how can you use infographic to increase your webpage traffic?
People like understanding complex things quickly in fewer, less complicated steps. And to do that, you shouldn’t always scratch your head searching for appropriate sentences to help them learn. Try using visuals.
Infographic is a visual way to reach audience and an effective marketing tool to improve webpage visibility.
The image-base format has paved ways for the bloggers and marketers like Neil to multiply their web audience very quickly. Due to the dual advantage of infographics plus, the increase of online visitors via social media, there has been an increased demand in past 5 years, with the number going beyond 27,000 searches in 2013.
There has been an increase in the demand for infographics by 800% between 2010 and 2012, and it keeps on increasing.
The best example of infographic was published by Copyblogger, in 2012 with the title 15 Grammar Goofs. Brian Clark’s creativity has earned him more than 6.1 k tweets, 50.7 k Facebook likes, 1.2 k Google+ shares, 1.7 k LinkedIn shares, and more than 178.9 k pins.
The example shows the power of infographics. But it isn’t always about images and creativity, your success depends upon two important factors:
- The infographic content needs to be aligned with your business.
- Consistent and massive promotion of the content is critical to get continuous traffic and links.
If you want to create infographic with a potential to at least double your webpage traffic, continue reading this post till the very end. These lines will walk you through everything you should know to get success. In this post, you’ll learn:
- The Essentials of Infographics
- Coming up with relevant Infographic Topics
- Creating Shareable and Useful Infographic
- Designing and Publishing Infographics
- Distributing Infographics
- Infographic Testing
To know when and where to use infographic and what to do next once you have created a successful one, check out this post from milkwhale.
The Essentials of Infographic
It is not possible that whatever you created gets similar response. In fact, Francesco Franchi thinks that most of the infographics are not engaging and therefore, receive no acclamation. According to Franchi, they lack “infographic thinking”. How do you ensure you create engaging infographics? Here’s a secret.
There are three basic elements behind the majority of infographics going viral: method and its consistency, unique story and trustworthy statistics.
1. Consistent Method
It is an agreeable fact that the method of creating infographic can affect its value. Your decision to choose appropriate method is based on your target audience, just like making any other content marketing decision.
You have so many options to choose from. You can decide to create your infographic with the help of flow charts, sequential data or graphs.
“The Guardian” published their review on a selection of useless infographics with their criticism on each. You’ll surely learn how to keep your infographic in balance.
Headline is most important, should match your topic and the audience. For example, if your audience likes “How to” posts, make sure your infographics are “Tips” or “How to” steps.
2. Unique Story
For good infographic, second most important element is an interesting story with the right emotions to connect your readers. One popular way to attract audience is to add famous cartoon characters or superheroes into infographic, like the one showing internet’s justice league:
A unique story is powerful enough to spice up a common topic. According to “The Power of Storytelling” published by The StoryTellers, “People may understand what you want them to do but if they aren’t emotionally engaged they just won’t do it”. Stories help leaders to inspire subordinates and colleagues in order to get the best out of them.
One of the best examples of storytelling is Jon Morrow’s post at Postblogger. He shared his story of quitting his job, moving to the paradise and being paid to change the world. Although, it is not an infographic, the post did change the lives of thousands of readers.
Till date, Jon Morrow’s story has earned over 9,700 likes, 3000+ tweets and more than 150 comments.
If you know the art of storytelling via infographics, you’ll be thrilled to know that photo posts account for 93 percent of Facebook’s most engaging posts. Your posts can get 84% more click-throughs, 104% more comments and 53% more likes than text based posts.
Your story doesn’t necessarily contain your own experiments and strategies, using facts and figures from trusted research can also serve your purpose. Therefore, statistical data is vital for increasing the value of infographics.
3. Statistical Data
According to H.G Well, “Statistical thinking will one day be as necessary for efficient citizenship as the ability to read and write”.
It is true for infographic as most of the audience won’t pay attention to your opinion unless it’s backed by valid data. You can establish trust and interest by incorporating verifiable facts and figures. As examples, the two infographics published by Socialmouths and QuickSprout show multiple data points. They have done quite well ever since they were published.
Statistical data indicates that apart from you, there are more people, including industry experts who believe in a particular fact.
Coming Up With Relevant Infographic Topics
Attention span of readers is getting shorter every year. You must adapt to the modern ways of attracting your audience who are looking for instant satisfaction and quick solutions. This section will help you learn how to find (web research) attention-grabbing topics for infographics to inspire your target audience.
1. Research Trending Topics
What is the present trend of your niche? Are you aware of the keywords used? Do you know what people are talking about these days? If you’re able to answer these questions, you can make the best infographic. You can take a help from the resources, such as Holy Kaw, Google Trends and others to search these.
If you’re niche is communication and technology, you can come up with fresh and trendy topics, such as latest smartphones review, 5 amazing apps, how to install a dating software, and much more!
2. Go For Evergreen Topics
There are certain topics that never die. They tend to repeat, or stay on social networks for a long time. Search popular social platforms like Twitter, Facebook, Reddit and other similar forums to come up with influential infographic topic.
For example, you can create an infographic with the title “5 Simple Steps to Install WordPress” – A handy tutorial guide that every newbie wants to read.
3. Choose Controversial Topics
Controversial topics aren’t too difficult to find. You can search for hot topics on social platforms. Here are few examples of controversial topics include
What makes these topics controversial?
The topics are debatable. People reading these titles must be thinking:
- How can someone lose that much of a weight in just 5 days?
- Does this article have any good news for laborers with low wages? Is there any development in this regard?
The moment your topic stimulates their thought process, your readers are hooked. This is a reason why choosing controversial stories can make popular infographics.
4. Find Out The Most Viewed Content
Research topics on other sites and find out most viewed content. Use the data and to create engaging infographics. For example, you can search most viewed YouTube videos, just like Leading Media did, and dig deeper to choose topics.
Alternatively, you may search document sharing websites to find popular content. There are plenty of sites to help you identify most viewed content, such as FormSwift.com.
- You can start your search from going through featured content.
- If you don’t find what you’re looking for, use keyword search and see the results for top content.
You can use the titles of popular content in your infographic title to make it more captivating for readers. But, this is not enough; you need to create something worth-sharing.
Creating Sharable and Useful Infographic
Once you’re done with your topic, simply create a useful infographic. Remember, people have different definitions of “useful” content.
In general, useful content has following characteristics:
- It should be well-researched, like this post.
- It should have actionable tips with simple steps.
Readers these days want short steps to resolve their problems.
As described earlier, the conclusion made by Buzzsumo after analyzing 100 million+ articles also indicated that emotionally appealing infographics have been shared more than others, and that the people shared what they found useful. The results will help you create sharable infographic.
This pie-chart will help you create an infographic that appeals to emotions. You can choose appropriate emotions to associate with your brand that will engage your audience.
How to find the data
You can use any or all of following data resources, each with high level of trust and variety of authentic researches.
- Wikipedia (if the article has been verified by editors)
- Business Case Studies
- NCBI (The US National Library for Medicines)
- Decision Analyst
You may also include corporate blogs, spreadsheets, white papers and professional bodies to search your topic and content.
The structure of your infographic
Read out all the information you have gathered and decide whether it gives complete information. If not, continue your search for information.
To structure your infographic, you can design your own pattern if you are aware of the purpose. Note, that the infographic must have one of the two essential features:
- It will provide actionable advice. Informative infographics always tempt users to share them. For example, this Guide to Redesign Website from Quicksprout has everything what it takes to create an informative and attractive infographic.
- It will provide entertainment. You’re probably thinking of getting attention through humor, fun and passion. Take a look at this Mashable’s infographic explaining the cost of turning into Iron Man 3 in Real Life. People have gone crazy sharing this piece of entertainment.
Now, that you have decided the purpose, follow this Guide to Create Promoting Infographics, published by Crazy Egg.
If you want more, you can refer to the outline provided by Lab42, dividing infographic into three sections along with header, takeaways and sources.
If you follow this format with following tips:
The Header should be used tactfully to create an enticing title. You may also use Corey Anderson’s title writing tips.
If you wish to further explain the title, use Subheading. For example, if the title is “How to Come Out of Stress After Breakup”, you can explain it further as “5 Useful Tips to Successfully Go Through Distressful Post Breakup Period”.
The key message of your infographic should be placed at the First Section, after the headlines. Here, people will relate to your topic. Use the data you have collected in supporting data points.
Maintain the flow in Section 2 Header with another key message to elaborate your purpose, backed by proven results to Support your data.
Follow the same format in Section 3 using Header and supporting data points. Add as many sections as you like, but all should be in a sequence leading to a constructive solution or Call to Action.
Here, you should add your complete URL. For example: “Visit: (URL) for more information”. Don’t forget to include Sources in your infographic to validate your information.
Understand the color combination
Your color choice can make or break your infographic. Use red to intensify the emotions of the readers.
Designing and Publishing Infographics
Hire a designer
Now that you have done almost 60% of the work, are you going to design it yourself? Are you going to hire someone?
In most of the cases, people hire designers to do this part. You can hire great designers at fairly reasonable rates, on Fiverr, Dribbble or Odesk. You can sign up on these websites as an employer, follow simple procedures as described by Neil Patel in his post, and hire the right person for this job.
While, most of the time people get what they want on these sites, you can increase the range of selection by posting jobs on these freelance job sites well.
Use Infographic templates
Just in case, if you want to try it yourself, here’s a better way to do that. Create a free account on Canva.com and get access to hundreds and thousands of useful infographic templates.
In this way, you can not only save your time in finding designers but you can always create more than one infographic on same idea to get better chances of maximizing your web traffic.
You can either upload your infographic to your website or share it on social media or blogs. If your goal is to generate traffic, second option will suit you more. According to Hubspot, 57% of businesses use company blogs to acquire customers, 62% businesses trust LinkedIn, 52% use Facebook and 44% utilize twitter to attract their customers. You can do the following things to publish your infographics.
Generating embedded code
- Upload infographics on your blog or webpage.
- Generate embedded code so that the people who share your infographic can link back to it. You can use this embedded code generator by filling in the blank spaces. You can also use infographic journal or WordPress plugins to generate embedded code of your infographic.
- After code is generated, copy/paste it beneath your infographic making it easier for the visitors to share it on their blog posts.
You can distribute your infographic in following ways:
One way to submit your infographic is to hire a freelancer on any of the above mentioned site. While some sites might not accept it, you will still get massive amount of inbound links and web traffic. If you’re still not sure, look at the image below:
- You can submit infographic yourself with the help of easy guide by Quick Sprout.
- There are plenty of sites that share documents where you can upload your infographics as well. For example 4shared, Killer Infographics and Scribd.com are good sources to get a traffic boost.
- Other than that, have a look at this recent blog post by Richard Adams, where he has shared his ultimate list of infographic directories for 2015.
WordPress plugins also make it easier for your audience to see your infographic in a larger version. Use Digg Digg for instance, and install Lightbox Plus to make your audience more excited.
Infographics Testing – Comparing different formats of similar infographics
You should know what works best for you. To do this you can create different layouts with some modifications in fonts, colors and placement to determine which of them gets maximum traffic for you. Use top 50 infographic fonts shared by template.net to create a variety of infographics.
Make a habit of testing and include it in your sales strategy to major which product (infographic) gets you most leads.
Infographics are the new blogs. Just as blogs took the content marketing sector by storm – Infographic is positioned at the exact same spot. Analyzing the trend, the time is not far away when people would be more interested in getting the required information quickly by going through the infographics rather than reading a lengthy blog. We don’t want to scare bloggers here but smart bloggers have already started learning the tips and tricks of designing infographics.
Creating infographics and distributing it is no longer a choice, it has become a necessity. If you think you don’t have a budget, try creating infographics via visual.ly, infogr.am, easel.ly, venngage.com, piktochart.com and get prepared.