“Context” – when it comes to web development, can be a DANGEROUS word. Why? Because it can mean a ton of things, from user environment to design breakpoints and circumstances.
As web developers, we can never figure whom our next guests will be or how they will get to our site. In any case, we can be prepared for them, and we can make a site that is versatile to their necessities and the size of their gadgets.
Think about the world where visitors are using different devices, known or unknown, to access the things. If we anticipate web designing for that world, then we will definitely be prepared. The work of a web designer may never be done, yet we can utilize what we know and expect from the eventual fate of web outline to give the ideal experience to clients at any resolution, screen size, and inside any context.
How “Context” Create Disruption
Everything is translated into some context. As web designers, our responsibility is to make a visual context that improves what the site we are planning is trying to communicate. A single mistake a designer makes can create the wrong impression, in addition, can cause miscommunication.
Context originates from what we make and it originates from the patterns and mental models of the individuals who see the outline. Context can exist at both ends of the visual recognition. As web designers, we can just control one end, however, it is possible to guesstimate what the context at the opposite side will resemble and outline to work with it.
A starting story is important to start with a new site. Not an anecdotal list of occasions, but rather the tale about the business or individual behind the site. The story should engage a gathering of individuals that will get to be customers. The story will share why the business exists, why it is better than the rivals, what it does and so on.
- Web designers use the story to shape an idea for the configuration that conveys visually what the story is imparting verbally. Your idea turns into the context. You visually make a context where all aspects of the story are adding to the same message.
- The context starts when somebody sees the design of a website. It happens so rapidly that all that can be taken in is nothing but a visual impression. Inside milliseconds and before viewers have had an opportunity to clearly think about the design, it is setting an environment for everything that follows.
Individuals begin contrasting the context you made against those they hold in long haul memory and settling on judgments. They start to make decisions about the site based on the differences and similarities. Hence, it is important to study your target audience.
Your customers are busy. Also, they have a million different diversions on their gadgets that are pulling them far from your site. Your job is to make it basic, unpretentious and as little work as possible for your customers to have an extraordinary experience. As the tools web designers use every day gain access to the relevant data about the customers, their experiences can be upgraded and custom-made to them, changing them from an easygoing visitor to a steadfast customer.
Create New Standards in “Customer Satisfaction”
“Visual Context” can be a new standard in customer satisfaction. Let’s discover the power of context in web design:
A visual context can be an incredible approach to drawing the attention of the visitors. It can motivate the visitors of your website to take action and come back to your site again and again.
Example: The site TokyoMilk welcomes their guests to sign in to their email bulletin in an exceptionally alluring manner.
Highlight Your Messages
Use context to highlight your messages because visitors easily forget text-based content. We are substantially more liable to recall visual components. Obviously, you can’t introduce everything in visuals, that is not the thought either, but rather once in a while, you can make a visual context that backs the main content.
Example: Paid to Exit can be an excellent example. They combine their qualities with a visual equation.
You can utilize visual context to offer your guests more than only a plain content and a basic invitation to take action.
Example: Flipboard offers their application on a picture of the iPad – and iPad is their targeted device.
Bottom Line: Web designers create context and an atmosphere where the story lives. They have the ability to upgrade the message or diminish it.
Web designers can do this by understanding the aim of the site and the story behind the site. They build up an idea that conveys the story visually. They contribute to the context where the story lives.
That is the super power of context in creating new standards in customer satisfaction.
So, do you want to know the secrets of designing successful visual context? Here is the principles of visual context design: