What comes to your mind when you see an old tree in the park? May be nothing or may be the fact that the tree has managed to stay alive and green over so many years. Now imagine your content doing the same, wouldn’t that be awesome?
You can have content that is truly evergreen and sustains changing trends and eras. Content can be compared with fashion here; the buzz may well repeat itself. A great example of evergreen content would be Wikipedia or Cnet. They stay evergreen because the information is being updated regularly. So here are some good tips with proven examples to help you come up with truly sustainable content:
Know the Difference Between Sustainable and Non-sustainable content
Come to think of it there are really only two types of content: one which stays the same forever and one which loses its importance or relevance over time. The former tends to situations and phenomenon that will remain pertinent forever. For instance, many of the ‘how to’ articles you find online are everlasting. How to match a belt with your shoes? How to install windows? How to cook mac n cheese? All these will remain relevant possibly forever because every generation is going to ask the same questions.
An important thing to notice here is that this content has to be updated according to the latest trends or technology. If there is a new cooking device, all the recipes will have to adapt to that and include that in order to stay relevant.
Going Green is a company that makes nutrition bars that taste good. They came up with the idea owing to the fact that people did not like tasteless bars. They included a blog on their website where nutritionists and doctors wrote reviews. This helped build a following for their business and helped them grow. The lesson to be learnt here is that their blog is evergreen because nutritious needs will remain relevant throughout the years (not unless some kind of food revolution occurs). If they keep their blog updated, they will be roping in new people too every year.
One thing has become clear over the past decade that social media is here to stay. So it is safe to say that to some extent social media is going to remain everlasting. This is exactly why having a strong online presence and pushing content over social media is important.
There have been multiple occasions where an article or a video started resurfacing the internet and social media and enjoyed immense popularity once again. Buzz Feed is a great example in this regard. Their videos enjoy a lot of popularity and instantly garner millions of views. Many of these videos are truly green in terms of concept, direction and yes, the content. It is important to note here that they create content that turns heads, at least sometimes if not always. This goes to show that at times it really has to be out of the box.
Imagination is a great tool that can prove beneficial when it comes to creating content. Something extraordinary and special is not going to lose its charm so easily. In order to be timeless, you do not just have to be relevant sometimes standing out can do the trick as well.
Take Care of Your Content
If you water your plants regularly, add fertilizers and trim them from time to time, your plants will really flourish. Same can be said about content; you have to take good care of it. You should keep it updated and new things as and when needed.
And when we talk about care, we mean caring patiently. If you have something that you think is timeless and simply not to be ignored, you have to promote it again and again. Do not push out tens of articles every month, burying down what could be your evergreen prodigy. If it is a blog, add that particular article it to the top or flag it so that everyone gets to see it when they visit your website even a year later.
Anything Can be Everlasting
You cannot really pigeonhole timeless content because the truth is almost anything can be evergreen. It is quite possible that something on your website or page has the potential to be evergreen but you have not noticed it yet. It can be articles, videos, gifs, images, infographics, tutorials, anything at all. BuzzFeed again makes a good example in this regard. Their website, Facebook page have videos, articles and gifs that people simply adore and go back to time and again.
Dates Are Not That Important
You can literally make your content timeless by not putting a date on it. If you think something is good and timeless in terms of context and usability, do not use a date because it can make it look old. That may be the only thing making it old. Without a date, the thing would still be relevant and not give people the idea that perhaps it is too old to be considered. Citrix, a company that sells office tools and solutions, does that on its blog and their work is evergreen.
Do not think that if you have something that may be everlasting, you do not need something fresh. You always need to have fresh and updated content. Many times this novice content would lead the way to your old but evergreen content.
DevriX for Evergreen Content
For your content needs, find solutions that understand what evergreen content means. DevriX can take charge of creating quality content and ensure that your website is optimized for it. We also make sure that your content is optimized for search engines as this play a vital role in making something timeless. If someone searches for something and comes across your article or video from five years ago, it is thanks to good SEO behind your website.