The million dollar question in the world of content marketing is how to know the content you are creating is what people are interested in? It has been said time and again that being relevant to your audience is the only key for content to work. The content’s own quality is not part of the question here; it is just how relevant it is.
For those with fancy tools that collect and discern over myriads of data, creating the right content for the right audience is not such a difficult task. However, for the small scale businesses with relatively less number of individuals on the content team, this whole thing can be a challenge. This is where DevriX can help you succeed. We can’t not only help create your website but also maintain it and collect information that helps understand the audience. Working on that, we also provide content that strikes with your audience and gets maximum exposure.
Of course, your content has to be good if you want maximum people to check it out. Here are some tips that are essential for content:
Know Your Audience
This is just an extension of the discussion at the start of the article. In order to create valuable content, you have to identify your audience and know their personas. You have to put yourself in their shoes and monitor every step. Find out where do they spend most of their times? What motivates them to click on something and check it out further? What gets the most comments? What are these comments about? All these questions will help you create the most approximate persona and then create content according to that.
You do not necessarily need tools for this; your own observation is enough. No matter what kind of content you produce and what kind of business you are, there will always be people who are looking for your articles. You need to target these people and learn from their behavior. You can join forums where discussions take place or content is shared. This can be considered as a prerequisite for content creation because without this knowledge you will not be on the right path.
Understanding the Goals
Here we are talking about the goals of your audience, what do they try to achieve when they buy a product similar to yours or search for content that you produce? What are they all trying to achieve? This is crucial for making your content valuable. Remember, having content that offers value is vital for it to be successful. In all your content, ask yourself how this will benefit my audience.
The whole point of content marketing is to offer value to your customers. Take for an example, a blog producing articles on DIY home décor. What is the goal for people to make things by themselves? It is mostly to save money. So if your content is just showing fancy pictures and not including the numbers, it may not be fully valuable to your audience. When you know their goal, you will create content accordingly and it will be thoroughly useful for the viewer.
It is very important to treat your content as a tool for communication. You have to interact with your audience, once you get to know who they are and what they like. People now prefer conversations and to be honest that can be initiated anywhere. Your content should be a back and forth interaction too. Get the feedback from the audience, answer their questions or comments.
In all the interactions, you have to keep your audience’s needs first and offer value to them in everything. This helps earn trust and gauge healthy communication. In all your interactions, make sure that you are precise and not persuasive. People can get disinterested in an instant if they find you too pushy.
Once you know your content is valuable and relevant to your audience, it is time to get it out there. With so much content being pushed out every day and every second, you really have to put your gears into motion here. Find out the amplifiers who can share your content to many other people that may be interested in it. Use social media to publish it and monitor how many shares you are getting. Publish or share it multiple times, because only a fraction of your followers see the post on their newsfeed at any given time.
You can also use email to send out the content but make sure you stay in the bounds of email marketing and do not overdo it. Use multiple channels to share the content and continuously monitor progress of it. If it is not out there, it will not get the love you are expecting.
Every endeavor of your content marketing will either be a success or failure but the good thing is you will learn something either way. Success or failure is very unpredictable in the world of content marketing and one success does not ensure a continuous trail.
You need to review everything at the end and understand what worked and how, and if something failed what could have been the reason behind it. What did not work may need fixing and what worked can be repeated. Also ask yourself, how can you make it even better?
These tips are pretty high level but important for getting ahead in the game. Valuable content can do wonders for your business and earn you a special status of being helpful. Understand and evaluate your audience and its goals and create content around that. DevriX offers solutions that can take your content to the next level and get it the love it deserves. At the end of the day, the goal is to succeed and achieve your own goals. And the key to that in the context of content is being relevant and useful.