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Hourly Rate vs. Fixed Fee?

Web development companies have different pricing strategies. Some charge based on hourly rates, other provide fixed fees. Additionally, some WordPress agencies provide packages.

Hourly Rates

Charging by the hour is a common model for web agencies. When you need a team of developers, designers, a project manager, testers and other people involved in the technical process, there are different costs related to the WordPress project development.

Some agencies offer different rates depending on their costs for development vs. design, testing or project management. Others group the fees in a common number and sell development on a daily, weekly or monthly basis as a group feature.

However, longer projects usually include additional communication and revisions between the project manager and the client, which could not be estimated upfront. Therefore, whilst it’s safer for the agency to sell hours or days and increase the cost in event of issues or communication overhead during the WordPress development, it could lead to extra charges for the customer.

Fixed Fee

The fixed fee model is usually a good fit for customers asking for WordPress websites as they could plan their expenses accordingly. The amount of work is estimated upfront and a fixed number is being provided based on the billable hours together with the proposal.

While it seems better from a client’s perspective, this could lead to complications for both sides.

Website development companies that don’t charge hourly try to put fewer development hours in the process to avoid additional charges. This could affect the end product quality and lead to less testing or code reviews. Also, during the project development, clients come up with additional feature requests and enhancements that haven’t been discussed upfront and cannot be added within the agreed budget.

On top of that, to ensure that the specification stays in tact, the web development agency has to spend a few days preparing a complete WordPress development project proposal which is an overhead for smaller or medium size clients as it could cost 10-40% of the entire project development cost.

Web Development Packages

In order to simplify the specification and estimation process, some web agencies offer WordPress development packages. They are strictly limited to a list of available themes (design layouts) and a number of pages or a given subset of features.

This is a good fit for smaller websites, but as soon as the client requests additional features that are not included in the package, the pricing exercise immediately gets complicated and the project could easily get out of control.

Share Your Budget

At DevriX we always ask for customers’ budget ranges. We believe that purchasing a web solution is an essential process, just as buying a new car or a condo. You need to do your research, identify your requirements and define what would be your budget.

WordPress agencies estimate differently, but website development projects are in similar price ranges. At DevriX we ask for your budget first, and based on it we will provide a fixed fee solution based on hourly rates. Also, we will share our rate with the you in order to provide for additional time for communication with you if needed, or additional features that you may need during the development process.

If you are unsure of your budget, that’s fine – we also offer a Business Consulting program discussing your requirements and the technical challenges behind it. At the end we will estimate your project and build it for you.


Related: website development charges hourly, website hourly rate, flat fee projects

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