This post will give you all the details about Twitter Hashtags and how to use them for business.
Do you know the word “hashtag” has been officially inducted in the English dictionary? (Selfie is another but it’s irrelevant for now). Hashtags are now used on most social media platforms but they are not that useful as compared to Twitter and Instagram. Yes, we see hashtags on Facebook too but how many of us are actually using them to search things on Facebook?
Twitter is also more business friendly then Facebook and thus we think knowing how to use hashtags correctly is vital for every business. Let’s get to know them…
What is it?
Putting it in simple words, hashtag is a keyword or a phrase (without space) and that has a “#” with it. For example – #Internetmarketing #socialmedia #icebucketchallenge
What does it do?
People use hashtags to make their content more searchable.
Hashtags allows your content to be a part of something huge that is already trending. For example, if you can come up with the most popular hashtags and then frame your tweets using that particular hashtag then your content is bound to get notices. As a result, you are likely to get more likes, shares, followers and ultimately more people clicking to get on your website.
So, no matter if they follow you or not but if they are searching for a particular hashtag, your content will pop up amongst the list.
When large number of users start using the same hashtag it starts showing up as top trends.
Trending topics are usually a result of some major happening in the world. A breaking news, Lady Gaga receiving some award or a natural disaster. And sometimes it can be totally pointless; a result of some teenager taking it out on Twitter while being bored…
Hashtags can be very helpful for your business to gain more audience as well as when you’re trying to research for any specific insight or news.
What are the best practices?
1. Make sure that it’s original
If you want to start a fresh conversation, commonly known as a Twitter chat you can carry a simple Twitter Search and make sure that your hashtag has never been used before…
If it has been used before you can still use it but make sure that it’s not something famous. This is because you only want your target audience to be tweeting and seeing the trend.
2. Keep it short
#Nobodywillbeinterestedinthishashtag … Here it is important to keep in mind that Twitter only allows 140 letters to be expressive. Longer hashtag means that you have less space for your content and then of course the shortened link.
So, keep it nice and short.
Also, a short hashtag would be making life easier for your audience. They are easy to remember and use frequently.
3. Industry keywords
There are tools like Hashtagify that allow you to search for industry specific keywords. You can thens elect the best keyword from the list and use them with your content on Twitter.
Here it is important to understand that you must not overdo the twitter hashtags. Although there is no limit set by Twitter but using too many hashtags in your post makes you look like a spammer. It doesn’t look decent. As a standard, use 3 or less hashtags per post.
4. Don’t be a hijacker
Using someone else’s hashtag with an aim to promote your business is unethical. It’s like having your share from other people’s hard work. Again, Twitter won’t be banning you from doing that, neither you’ll face imprisonment but it is not a good practice. It can give you that temporary push but in the longer run, your business is likely to suffer. Remember to BE ORIGINAL!
Experts recommend to at least use one hashtag per tweet. Twitter hashtags also increase the likelihood of your content to be discovered online, which can bring more traffic to your website, increase followers and bring in various other benefits. Last but not the least, it is important to sound human on Twitter and always use good etiquettes.