Back in 2018, there was this Chinese app in the “Social Media” category that took everyone by surprise with a whopping 45 million downloads. Can you guess which app it was? That’s right, TikTok! The Popularity of TikTok TikTok started off as a fun app for teenagers, and people thought its popularity would fade away Read More
Imagine this: you’re about to launch your digital marketing campaign and you expect a flood of traffic to come towards your website. In that situation, everything from email marketing to social media, advertising, and search results come to mind. But, how can you measure the results of your campaigns and ensure that they’re successful? This Read More
When in need of a new website, one of the first decisions you have to make is what content management system (CMS) to choose. There are, generally, three paths you can consider – a custom CMS, a proprietary CMS, or an open-source CMS. Which one you opt for depends largely on your business needs and Read More
For many, their website is not only the foundation of their marketing but also their first major business expense. Your website is an investment, not just an expense – the hub through which you can generate leads and convert them into successful sales. Your website should bring a positive return on investment (ROI) and contribute Read More
Marketing is one of the fundamentals of growth. It’s the driving force that allows a great business idea to turn into a raving success that the customer simply can’t resist. However, when a company passes the small business and mid-market (SMB) milestone, its needs become more complex and require different techniques to flourish. This makes Read More
Chances are, if you’re not a programmer, you have never heard about canary testing. That’s okay, however, you’re probably wondering what it is, and why is it called canary testing. The term derives from the “canary in the coal mine” phrase. You see, coal miners used to bring a caged canary into the coal mine Read More
There are lots of factors that can impact a business. Things such as economic, social, political, ecological, and technological changes can influence how companies progress. Marketers and business owners should always study and assess the ever-changing market trends to get a better understanding of what the customers need. What Is Market Opportunity Assessment? Marketing opportunity Read More
Have you checked your mailbox today? Not your email inbox, but your actual mailbox. As a marketer, the idea of using postcards, flyers, and catalogs might make you wonder: How has the century-old method of direct mail marketing survived the digital age? Well, it not only has survived, it thrives. According to Statista, direct mail Read More
Gone are the days when a single piece of content would bring in the tons of views and engagement on social media. Today’s oversaturated online landscape calls for constant creativity and output from marketers and brands. It’s simply not sustainable to continually churn out new and original content. This is where repurposing existing assets comes Read More
Many eCommerce businesses invest heavily in social media but neglect to do the same with their websites’ search engine optimization. While social media is super important and can quickly improve traffic, its effects are often short-lived and require constant effort and ad money. This is where eCommerce SEO comes into play! Unlike social media marketing, Read More
Imagine dedicating months of hard work to acquiring new customers for your eCommerce business, only to witness many of them part ways laters. It can be disheartening. This is where the power of churn prediction comes in. It helps you understand why certain clients are at risk of churning, enabling you to take proactive measures Read More
There is a reason why so many people end up buying those candy bars placed conveniently near the cash register in the supermarket. Companies know their customers, and they know how to catch their attention, thanks to smart product classification. Product classification is an essential tool if you want to target the right users. It Read More
