Lead scoring is a hot topic these days, but what exactly is it? Simply put, it’s a way to rank potential customers (or leads) based on their perceived value and readiness to buy. In this article, we’ll break down the basics of the lead management process, where the scoring fits in, and how it works. Read More
Artificial intelligence is very quickly changing our lives and the way we do business. AI has made its way into various aspects of our everyday activities, and the way we conduct online searches is no different. Search engines, like Google, work by collecting huge databases of information, so that when a person enters a phrase Read More
In the last year or so, AI-generated content and particularly AI writing has shot from novelty to inevitability. Robots can crank out words fast, and produce large amounts of content for free. Usually it is spammy content that Google already despises as not useful to humans. The reason is that AI writing has the personality Read More
Imagine you’ve launched a new product and the leads are coming in. Eager to capitalize on the interest, you rush to contact every potential prospect. But after dozens of dead-end conversations, it becomes clear that not every lead is a good fit for what you’re selling. And what’s even worse, chasing the wrong people led Read More
How does a person become a brand? No, it is not a scenario from a sci-fi movie like “The Fly”, where you enter a machine, and come out transformed. Think of it more like a transformation of your personality. Or better yet, an intentional effort to create a public persona that is an industry expert, Read More
Did you know that keywords have tails? Some are short, some are long… no, we are not talking about real tails, of course. The tail is a metaphor for the length of the keyword, but what does this all mean? Stay tuned as we decipher short-tail keywords, when to use them, and how. Readers Also Read More
Imagine one day you wake up and your website’s Google ranking has dropped dramatically. Before you do anything, take a deep breath. This rarely means imminent doom for your site. More often, it’s fixable and due to something such as a change in the way Google ranks sites, technical glitches, quality problems, or algorithm updates. Read More
LinkedIn has become an indispensable platform for professionals that continues to grow in importance each year. Today, merely having a profile is no longer enough to stand out. You need an optimized, eye-catching one that demonstrates your skills, experiences and accomplishments. A compelling LinkedIn presence can lead to networking and business partnership opportunities, recruiter contacts, Read More
When it comes to customer relationship management (CRM) solutions, HubSpot has carved out a reputation. One of its special powers comes from its famous Workflows feature, which automates tedious tasks so you can focus on building relationships. In this article, we’ll explore how Workflows streamline your strategy with personalized touches that wow your audience. Whether Read More
Keywords are the essence of search engine optimization. More so, picking the right keywords for your website can be vital to the success of your business. What is more, you need to find a balance between using short-tail and long-tail keywords, to increase your chances of getting maximum online visibility, and drive the most traffic Read More
With its almost billion members, LinkedIn presents a significant opportunity for lead generation. However, converting users into leads is challenging without the right tools. That’s where LinkedIn Sales Navigator comes in – it’s a specialized tool for finding and engaging prospects. To get real value from the Navigator, you need to learn how to utilize Read More
Generating solid leads is essential for driving sales and revenue in a digital marketplace. However, managing them without a lead tracking system could be challenging. Software development saves the day. Bringing tech into your lead management process can boost your team’s productivity and sales. It also serves up priceless data to shape your marketing strategies. Read More
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