Email is everywhere these days. We’re bombarded with promotional messages, newsletters, and spam, spam, spam. But one type of email delivers special value – the transactional email. Transactional emails provide key information users need, like order confirmations, password reset instructions, or shipping notifications. They deliver personalized, concise messages that focus on the essential details of Read More
Have you ever been annoyed by a company that is flooding you with non-stop emails? How about forgetting a business that rarely communicates with you? You see, email marketing is among the most popular forms of marketing, and it can be very effective. However, there is a thin line between said effectiveness and being ineffective. Read More
Hey, psst! Want to know a secret? Over 70% of people prefer email communication. But simply sending an email is not enough, not if you’re serious about business, lead generation, and profitability. There are some email marketing secrets that can help you boost your campaigns, and achieve better results. We’ll gladly let you in all Read More
When businesses create email campaigns, they do their best to attract the customer’s attention and encourage engagement and conversions. However, while the big picture and overall marketing message is what matters to us as marketers, more often than not, it’s the details that affect whether or not users open emails, click on CTAs, and convert. Read More
Transactional emails that are informative and concise, and, at the same time, delight your clients and provide additional value can significantly boost the post-purchase customer experience. They can contribute to building a stronger relationship with your clients, and may even improve retention. However, companies tend to underestimate the branding potential of these kinds of messages Read More
Email marketing is one of the oldest digital communication channels and among the most successful ones. It is affordable, efficient, and easy to automate. On top of that, it enables you to reach out to an unlimited number of people at once, while implementing in-depth personalization. However, without an efficient email marketing funnel, your efforts Read More
If you are a business owner or a marketer looking for a proactive tactic that boosts your revenue, email is a great place to start. However, to ensure your efforts are not in vain, you need to track your email engagement rates, and look for ways to increase them. Email marketing is one of the Read More
Whether done in person or through digital means, there is no denying that conversations help us grow personally and professionally. The same goes for marketing. Whether inbound or outbound, conversations are what keeps businesses alive. Proper communication between clients and companies is vital to strengthening a healthy customer–business dynamic. If executed properly, email marketing is Read More
Email marketing is more than a process of sending emails to your customers and leads. It’s an essential part of any strategy that has the power to convert prospects into clients, increase brand recognition and strengthen customer loyalty. With an email marketing strategy in place, you easily promote products and services, inform subscribers about news, Read More
There are various approaches when it comes to sales strategy. In terms of B2B marketing, businesses try to gain new customers using both outbound and inbound outreach methods. Nowadays, marketers focus a lot of effort on inbound content marketing strategies like building and maintaining blogs, being active on social media, or hosting webinars. However, there Read More
Abandoned shopping carts are a pain every online vendor knows well. The reasons it happens differ but the outcome is the same – unfinished purchases, shoppers lost and revenue drops. In a nutshell, shopping cart abandonment is when an online store customer adds a product to the cart but leaves the website before completing the Read More
Email automation is one of the most sought-after tools in marketing. However, managing it manually can sometimes be tedious, which is why these tools that we are going to talk about will massively help you with managing your email campaigns. Discussing Email Automation Before delving deeper into the tools, it is important to know exactly Read More