Today’s consumers use a variety of channels to interact with businesses, and they usually use them simultaneously. People often begin browsing online on their phones. Then they may go to a brand’s social media account or check the reviews page on their website to see what others have to say. They may return to the Read More
Marketing approaches are changing, and consumers are becoming more and more connected. Above all, consumers expect convenience and a seamless experience across each channel, and smart brands know how to build experiences that match the customer’s needs. This is where omnichannel marketing steps in. It’s an all-round customer experience executed through various communication channels and Read More
With the total global eCommerce sales projected to grow by 50% over the next three years and online shoppers making up 33% of the total world population, the digital marketplace is rapidly becoming an indispensable arena for businesses to thrive in. In 2023, there will be 218.8 million digital buyers in the U.S. alone. By Read More
Word-of-mouth marketing is the oldest and most influential type of advertising out there. People trust their peers’ recommendations because they are based on personal experience and save them the exhausting trial-and-error process of exploring the world themselves. A staggering 92% of consumers trust recommendations from friends and family more than any other form of advertising. Read More
Every year brings its own trials and opportunities in the marketing world, and 2022 will not be an exception. As marketing trends come and go, and as businesses use various marketing techniques to attract the customer base, one has to contemplate on how to navigate in the ever-changing marketing world. This is why we took Read More
The past few years have kept things in marketing interesting. Between privacy changes, the pandemic, and economic fluctuations, adaptation is the key to an eCommerce business surviving and thriving . As customer priorities and brand relationships continue to morph more quickly than a TikTok trend, profitable growth remains the top priority. But how do we Read More
As consumer expectations for lightning-fast shipping continue to rise, an advanced order management system (OMS) is essential for online retailers to keep up pace with demand. In this article, we will take a look at what to consider when assessing your order management system options, which ones suit your needs the most and review the Read More
Artificial intelligence has been making its way into every aspect of our lives for quite some time now. From business to home appliances, chances are, there is some form of AI you can use. Customer service is no different. In fact, it was one of the first to embrace AI tools, since the inception of Read More
The holidays will be here before we know it, and for brands, that means it’s time to start planning seasonal campaigns aimed at driving up sales. While inflation and other economic factors have many feeling cautious, opportunities still abound for savvy marketers willing to align strategies with emerging consumer trends. Let’s explore six consumer marketing Read More
The day after Thanksgiving is known for blowout deals and doorbuster sales – it’s Black Friday, the unofficial start of the holiday shopping season. As a marketer, you know that Black Friday and the following Cyber Monday represent a prime opportunity for eCommerce to drive massive sales and acquire new customers. However, with so many Read More
Business-to-business (B2B) advertising has not typically been considered as innovative or “cool” as splashier B2C campaigns. However, as the B2B marketplace becomes increasingly crowded and competitive, brands are moving beyond traditional advertising channels to embrace cutting-edge strategies to capture the attention of buyers. In 2023 B2B brands are diversifying their efforts to include formats from Read More
Inventory management plays an essential role in every retail business, touching on almost every aspect of it. For small and medium businesses (SMBs), it can be quite a juggling act, handling a multitude of products, supply chains, and predicting demand. In fact, 43% of small businesses either don’t track their inventory or use manual processes. Read More