The labor market in the technology industry is among one of the most highly competitive ones. The hunger for real talent is immense, as there’re a significant number of emerging companies that are constantly opening new positions. Practically, the number of jobs offered are more than the total number of employees. In the US alone, Read More
Content ideas and inspiration can come from anywhere. You can use your own mind, focus groups, surveys, even topic generators. But, the best and most fruitful content ideas are developed from research and data. Competitive analysis, data, and your content strategy go hand in hand. If you want to successfully win the inbound marketing battle Read More
If you’re not able to find and understand your target market, you can’t expect to grow your business. Every niche today is competitive, and you must be the first to figure out the problems that your target audience faces. But finding your target market and providing solutions to people’s problems is much easier said than Read More
When people think of web design, in most of the cases, the first thing that comes to mind is the homepage, the blog, or portfolio and product pages. But, what about Contact pages? It seems that contact pages are often placed last in the web design puzzle. Why would developers neglect such an integral part Read More
In today’s buzzing marketing environment, to be on top of the wave and stand out from competitors, you have to win the crowd by showing them you’re trustworthy. Actually, according to AdWeek, 63% of consumers will opt for your brand if they consider it authentic. The statistics clearly point to the fact that gaining and Read More
You want to increase the ROI that you get from your content marketing efforts, right? But, it’s not as easy as it sounds. First, you need to get people to view your content. Second, you need to make the readers take action towards your offer. When people think of a call to action, most often Read More
Picture this – you’ve managed to collect a significant number of email addresses of possible clients. You get all hyped and think about possible conversion percentages, and that there’s a chance that at least one of them will become a regular customer. Because of that, you start sending cold emails blasts, keeping your fingers crossed, Read More
Digital technology has totally changed our lives. Over the years, our pace of life continues to increase and a lot of us are living a hurried lifestyle. But no matter how busy we are, there’s no reason why we should not invest our time in things that will make us grow. This may be one Read More
Taxonomies – one of the terms that WordPress website owners often hear from developers, but they don’t know for what, where, or how they’re used. In practice, taxonomies are one of the integral parts that helps you to classify your content, but the word itself can be puzzling for site owners and beginners that just Read More
If you go to Netflix’s homepage you’ll see the best shows are shown there. This is because these shows are the ones that fans love, search for, and watch the most. Therefore, they’ll always get the preferred position on the homepage. This is exactly how Google Sitelinks work for your site. Google wants to display Read More
Can you solve a Rubik’s cube with your eyes closed? Actually, some people can, but it’s pretty hard. This is what B2B marketing without data is like. If you want to grow as a B2B business and generate more leads, you need data. At least 38% of companies rely heavily on data to gather information Read More
During the holiday season, you can see a lot of marketing campaigns everywhere. Consumers are probably asking themselves how they can find the best deal. But for entrepreneurs, the biggest question is how to make your business stand out from the competition? In this roundup, you will find creative marketing campaigns that will boost your Read More
