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Email automation is one of the most sought-after tools in marketing. However, managing it manually can sometimes be tedious, which is why these tools that we are going to talk about will massively help you with managing your email campaigns. Discussing Email Automation Before delving deeper into the tools, it is important to know exactly Read More
Running a business can be a bit tedious and time-consuming. However, seeing the fruits of your labor is extremely satisfying, especially when you see your return on investment grow exponentially. It is important to measure your ROI every once in a while so you’d know where your business stands. This will give you an idea Read More
Online selling is undeniably a huge market globally. The increase in online shopping in eCommerce stores has been massive lately, especially due to the pandemic that the world has been going through. Because of this, more and more eCommerce stores are popping up to try and help people to get access to essential needs online. Read More
Have you ever browsed the internet and wondered how exactly some of the biggest media sites out there were created? Often, the world’s top media outlets and brands use WordPress for their websites. There is a common misconception that the platform is not suitable for bigger brands; but, this is not true. WordPress has a Read More
The one inbound marketing strategy that has remained consistent throughout search engine algorithm changes over the years is keyword research. The need to use keywords for your site to rank highly has always been essential, but how you approach these keywords will differ over time as new strategies are introduced and become opportunities to rank Read More
The ultimate goal for marketers is to put data to use in shaping their customers’ experiences throughout the customer journey. When analysis is successful, it empowers a brand to deliver a relevant offer to the right customer at the perfect moment, while also reducing the cost of each sale due to this highly-targeted efficiency. Website Read More
Did you know 40% of online transactions are done using a mobile device? Even though the conversion rates are still behind those on desktop, mobile purchases are constantly growing. If you are an online shop owner you must optimize your mobile checkout process otherwise you will lose clients. What does the data say about mobile Read More
Search engine optimization (SEO) is one of the most important aspects of digital marketing. The world of search engines is complex and their algorithms are constantly changing. The latest Google core update announced on May 4th proves that. Later today, we are releasing a broad core algorithm update, as we do several times per year. Read More
Online shopping has been all the rage for a couple of years now. Most people are drawn to it because of the convenience that it provides, as you don’t even have to go out of your house to buy the things that you want or need. All you need is a mobile device or a Read More
In this modern world that we are living in, you cannot deny the fact that technology is all around us. You probably use technology for a few hours each day – texting or messaging on your phone, using your laptop to send important emails, or even just watching Netflix on your TV. These days, almost Read More
For many, their website is not only the foundation of their marketing but also their first major business expense. Your website is an investment, not just an expense – the hub through which you can generate leads and convert them into successful sales. Your website should bring a positive return on investment (ROI) and contribute Read More
Apart from the intangible, marketing local services differ from marketing products by a very important distinction: the number of in-person touchpoints with the customer and the inherent necessity to keep in touch. Production and inventory costs pressured the companies selling physical products to heavily invest in marketing. Not being saddled with high fixed costs both Read More
