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The role of a Project Manager in the software development field varies from one company to another. Depending on the management structure, it may include different duties or responsibilities. In addition, each project and each client is different and the Project Manager must adapt to the environment. However, one thing is sure, as a PM, Read More
Making your company visible online is essential in the modern market. Some businesses make the majority of their revenue from online sales, which means you need to be ahead of the competition when it comes to search engine results. What’s the best way to do this? Through creating engaging B2B posts and using keywords to Read More
Since the year 2000, the Pantone Color Institute has taken up the annual tradition of announcing the color that would best reflect the year ahead. The big reveal for 2021 includes not one, but two independent colors – a neutral Ultimate Gray and a vibrant Illuminating Yellow. These accentuate how different elements come together to Read More
Digital publishers have always been subjected to constantly changing regulations and standards, most of the time even without their knowledge or consent. Also, though quite rarely, they would get notified in a timely fashion to make the necessary adjustments in order to comply. Monitoring and checking whether a website abides to all current standards is Read More
If you are looking for ways to shake up your website content performance in 2021, look no further. Podcasts are in fashion and people can’t get enough of them. Podcasting gives a personal touch to the classic plain text formats we are used to. It makes information more accessible and easy to comprehend, and shows Read More
Have you ever looked at a product and thought about why it was so popular with consumers? Perhaps it was something that people find useful for their everyday lives, or maybe because it was being endorsed by a celebrity or someone popular. The latter is known as “influencer marketing”, which we will be talking about Read More
Video is a powerful and persuasive type of content and most marketers consider it to be an essential element of their marketing strategy. It can act as a visual brand ambassador telling the world about your story. Or it can help introduce prospects to your business and therefore increase your chances of capturing leads. If Read More
2020 was not the most exciting year for businesses. With a global pandemic at full speed, a lot of companies lost the ground beneath their feet and had to fully transform their work strategy to survive. The whole world had to go digital in a heartbeat and get used to less eye-to-eye contact than we’ve Read More
Software as a Service products (SaaS) are here to stay. They are easy to use, flexible, and they are everywhere. Regardless of whether you own an aspiring SaaS startup, or have an established brand providing many well-known products, customer care is a top priority for any company if they want to be successful. Usually, when Read More
The software development work environment is dynamic and challenging, and the role of the Project Managers is even more so. The so-called PMs juggle and balance between many tasks and responsibilities, team dynamics, stakeholder expectations, fitting within budget and delivering on time. And, there is no single magic formula on how to do the job Read More
2020 will be a year to remember. It has been chaotic for everyone. It is no secret that COVID-19 has affected most businesses, and even the digital marketing industry had to adjust to the “new normal”. But a few good things remain and have weathered through challenges, and some will even be able to evolve. Read More
When it first launched in 2003, WordPress (WP) was a simple, free and easy-to-use open-source content management system. However, today, 17 years later, it has completely transformed the software development and digital marketing industries. When surfing the net you’ll most likely often land on a WordPress-powered website. The platform has become the largest, most popular Read More
