The digital publishing industry is perpetually changing. Programmatic advertising is on the rise. According to eMarketer, programmatic advertising accounts for 84.9% of US display ad spending this year, and advertisers will spend around five ad dollars via programmatic. In that respect, publishers are actively looking for new ways to facilitate and improve how they sell Read More
When you want to scale a digital publishing business, you must prepare in every aspect, from your content to the integrated ads, and of course, traffic expectations and goals. This is especially true when you expect large volumes of traffic, whether due to content, holidays, or events, when engagement can reach its peak. As the Read More
When most people think of a digital publishing website, they usually think of a layout filled with DoubleClick and AdSense advertisements that has the sole purpose of tricking users to click. Of course, the digital publishing business is all about providing timely value and integrating the ads into the content for improving the bottom line. Read More
As a publisher, you cannot increase your audience without building and maintaining your content as well as the infrastructure on which every component relies on. It’s a pretty straightforward concept. Your team probably spends months to develop a viable content strategy that attracts traffic to your WordPress publishing business. Still, is all traffic good, and Read More
If you’re relatively new to the digital publishing niche, you might not realize how important the aspects of WordPress layouts and designs are for the success of the advertisements on your site and improved bottom line. Hosting ad units on your CMS became a big industry, and as a result, digital publishing revenue has increased Read More
From heavy ads that slow down the entire website to untimely ads loading that breaks the user experience, it is critical to have the right ad specifications, formats, and placements for your website so you can increase your ROI while keeping a pleasant UX in the process. There’s a pretty prevalent ad format that constantly Read More
Successful WordPress digital publishers must invest in your online presence and be present where the target readers are in order to stay at the top. At the same time, your readers must be able to easily find your website, and that’s the point where SEO steps in! The digital publishing industry has evolved substantially over Read More
Digital publishers have always been subjected to constantly changing regulations and standards, most of the time even without their knowledge or consent. Also, though quite rarely, they would get notified in a timely fashion to make the necessary adjustments in order to comply. Monitoring and checking whether a website abides to all current standards is Read More
Google’s two-click penalty has been around for a while, but has become increasingly popular over the past year when some big publishers started complaining about it. Others had no idea what actually hit them. However, they knew that something was not right with the ads’ performance on their website. In fact, if you don’t click Read More
Hello WordPress nation, Bojidar here! For those of you that don’t know me, I am the Junior Tech Lead here at DevriX, arguably the best WordPress squad in the world. Together, we are building awesome things with WordPress, especially when it comes to the Digital Publishing industry, scaling websites for up to billion monthly visits. Read More
So, you’re considering entering the digital publishing business. Presumably, you are wondering how to begin, what CMS should you use, how will you distribute your content, and whatnot. This article will hopefully address those questions and help you understand what you need to become a successful digital publishing brand. Digital Media and Publishing When it Read More
WordPress is the biggest supporter of content development and media publishing. Not only do newspapers such as The Sun and The New Yorker use it, but WordPress also helped some of the biggest names to build their brand on top of it. The popularity comes as a result of the powerful features that WordPress has Read More
