Imagine a world where every single customer your business has brings another customer, or even two… heck, why not fifty? What a business utopia, huh? Of course, things look different in reality. It is not that easy to obtain customer referrals. But are companies really trying to get referrals? According to a study, only 30% Read More
Customer loyalty is one of the most crucial aspects of any business. It’s far more cost-effective to retain existing customers than to acquire new ones – about five times cheaper, in fact. That’s why establishing loyalty and retention is paramount to reducing expenses. Businesses often achieve this through loyalty programs, affiliate marketing, providing discounts on Read More
Can you imagine living in a world without cookies? Fear not, Cookie Monster, we are not talking about those cookies. From the position of a WordPress agency focused on data, performance, and growth traffic, we are referring to the third-party cookies that websites use to track, personalize and save information about user sessions. Cookieless marketing Read More
What do customers want? That is the question every business owner, marketer, and salesperson asks. While, of course, individual needs differ, there are some common things that every customer wants from a business. Let’s take a look. Readers Also Enjoy: Customer Intelligence 101: Your Guide to Winning the Customer’s Heart – DevriX What Do Customers Read More
You all remember that “Old Spice Man” ad, right? That advertisement launched a successful company rebranding, and made it so that Old Spice went from a dying brand to one that everyone knows and talks about. But it wasn’t just that single ad that drove their success. It was an entire integrated marketing campaign. We’ll Read More
It’s expected that in 2023, global eCommerce sales will reach over $6.5 trillion! However, it’s crucial to understand that customer experience is vital for eCommerce success. Simply put, a customer that is happy with the way you’ve treated them, is much more likely to do business with you again, and recommend you to other people. Read More
When it comes to your existing clients, customer service insights are one of the most reliable marketing data sources. That’s because, nowadays, businesses interact with customers across multiple channels, including, but not limited to social media platforms, direct messages, emails, calls, events, reviews and feedback, NPS scores, chatbots, customer support, website communication forms, and whatnot. Read More
Planning is the foundation of business success. If you want to conquer the market, grow your endeavor, and stay ahead of the competition, you need to work hard and offer a great product. However, if you want your company to stand the test of time, you also need to establish your goals. While none of Read More
Marketing funnel content mapping and content journey mapping allow businesses to provide the right type of content at every step of the customer’s journey. Building a relationship with your customers and convincing them that what you offer is exactly what they need takes time and effort. From their first touchpoint with your business to the Read More
Nowadays, niche blogs are all the rage in content marketing. They are a powerful tool for large companies, small businesses, and stand-alone bloggers alike, and allow them to attract a specialized audience, build loyalty, and create engagement. Furthermore, they can be leveraged as a branding asset and help establish the publisher as a thought leader Read More
Marketing is one of the fundamentals of growth. It’s the driving force that allows a great business idea to turn into a raving success that the customer simply can’t resist. However, when a company passes the small business and mid-market (SMB) milestone, its needs become more complex and require different techniques to flourish. This makes Read More
In business and marketing, you’ll often hear that building a go-to-market (GTM) strategy is integral for a new product’s success. That’s because it’s true. Having a robust GTM framework to rely upon can save you a lot of trouble when entering new markets, launching a new product, or rebranding your company. It provides your team Read More