About the Brand Our client is a leading European solar energy company, aiming big for the North American market. Their market expansion continues their mission of making clean and sustainable energy accessible to US homeowners in two states (locally), offering from A to Z solar services. From the initial consultation through the final installation to Read More
AI has opened up some pretty cool new possibilities for content creation. With tools like natural language generators, you can churn out a ton of content in no time. But don’t let speed make you sacrifice quality. AII algorithms can blaze through data and save time and money. However they may struggle to pick up Read More
The holidays will be here before we know it, and for brands, that means it’s time to start planning seasonal campaigns aimed at driving up sales. While inflation and other economic factors have many feeling cautious, opportunities still abound for savvy marketers willing to align strategies with emerging consumer trends. Let’s explore six consumer marketing Read More
The day after Thanksgiving is known for blowout deals and doorbuster sales – it’s Black Friday, the unofficial start of the holiday shopping season. As a marketer, you know that Black Friday and the following Cyber Monday represent a prime opportunity for eCommerce to drive massive sales and acquire new customers. However, with so many Read More
Search engine result pages (SERPs) are extremely important for the online presence of every website. Simply put, the more searches where your website appears in the top 10 search results, the more organic traffic, and exposure your site gets. In a perfect world, once you occupy the first place for a specific search, you would Read More
Switching from Universal Analytics (UA) to Google Analytics 4 (GA4) might sound a bit complicated, but don’t worry, it’s actually understandable if you start with the basics and build from there. GA4 brings significant changes, and while some familiar features may seem missing, it introduces a new data model, cross-device tracking, refined session definitions, new Read More
With all the different types of links on the web these days, it’s easy to get confused about what’s what. Indeed, it is a complex subject, but in the end, all links help transport users seamlessly between sites and content. In this article, we will tackle deep linking. Taking advantage of links means that your Read More
The robots are coming for eCommerce! Unless you’ve been living on a remote deserted island for the last couple of years, you have surely heard about artificial intelligence (AI). AI has exploded in popularity and is transforming almost every aspect of our lives- online shopping included. In fact,eCommerce robots are so powerful that they forecast Read More
Content creators are always aiming to step up their game by producing high-quality content at scale. In response to their needs, there has been a substantial surge in the use of one particularly intriguing application of artificial intelligence – Generative AI. This wizard can create unique content by following human instructions. As Generative AI goes Read More
Business-to-business (B2B) advertising has not typically been considered as innovative or “cool” as splashier B2C campaigns. However, as the B2B marketplace becomes increasingly crowded and competitive, brands are moving beyond traditional advertising channels to embrace cutting-edge strategies to capture the attention of buyers. In 2023 B2B brands are diversifying their efforts to include formats from Read More
SEO in the business world, is constantly changing, especially as new technologies emerge. To remain competitive, businesses have to stay agile and forward-thinking in their approach to Search Engine Optimization. Scalability in SEO in 2023 requires a multifaceted approach. It entails optimizing, not just for traditional search engines, but also for dynamic voice and visual Read More
![Hottest Influencer Marketing Trends for Ecommerce [2023]](https://devrix.com/wp-content/uploads/2023/08/Hottest-Influencer-Marketing-Trends-for-Ecommerce-2023-810x340.png)
In early 2023, following the influencer marketing trends, Tarte, a US beauty brand, organized a lavish three-day trip to Dubai, flying in 50 beauty influencers along with their plus ones. It didn’t turn out well. Armies of social media users considered the luxurious journey as “tone-deaf” in the midst of the ongoing economic downturn in Read More