Email marketing is one of the oldest digital communication channels and among the most successful ones. It is affordable, efficient, and easy to automate. On top of that, it enables you to reach out to an unlimited number of people at once, while implementing in-depth personalization. However, without an efficient email marketing funnel, your efforts Read More
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Content writing is both a creative and business-oriented process and, as such, it needs to follow clearly defined rules in order to be efficient and productive. The best way to achieve this is to set up a content workflow and provide detailed information about each stage of the pipeline. While organization and creativity are more Read More
B2B social media marketing is here to stay, yet there’s no denying that finding the right path can be tricky. The digital environment has so much to offer to business-to-business brands – interactions with audiences, trust-building, and fostering meaningful relationships to name a few. However, maintaining a strong brand presence has its ups and downs, Read More
At the end of every year, companies calculate their bottom line and plan their finances for the upcoming period. This includes, amongst other things, figuring out their digital marketing budget and setting a course of action for future inbound and outbound activities. While, in the past, many companies neglected their digital presence and relied exclusively Read More
Customer acquisition and retention are important for any business, however, they are crucial for companies that operate on a subscription-based model. What makes their case different, is that it takes much longer for them to start making profit from a customer. These companies invest resources in attracting leads, nurturing, and converting them, the same way Read More
Developing a new SaaS product holds a myriad of challenges. However, an efficient SaaS marketing strategy can be narrowed down to designing a solid plan, anticipating the things that can derail the process, and taking precautions. As one of the most successful business models in cloud computing with a market size of $150 billion and Read More
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Every organization needs search engine optimization to remain competitive in the digital marketplace. However, the benefits of SEO for small businesses, in particular, are even more notable. SEO is the most effective way to improve your site’s visibility in search results. It reaches customers at key moments during their buying journey, and boosts sales and Read More
Looking for a niche marketplace to position your products and services isn’t just for the B2C sector. Nowadays, even B2B companies have to consider exploring different platforms in order to reach new audiences and grow. According to Statista, the B2B industry market share amounts to over 31 billion USD. With thousands competing in the industry, Read More
If you’re new to digital marketing for startups and aren’t sure which tactics would always work, then this article is just for you. Building your own company can be a lot of work. From drawing up a business plan, conducting market research to creating your website and developing your product. There are so many things Read More
In a way, brands are like people. We need to feel that we know them so that we can trust them, love them, and choose them over others. That’s what we, as customers, need, and that’s exactly what companies desire – to be easily recognized and trusted. However, the marketplace is crowded with brands. If Read More
Digital marketing is the backbone of every company today. In fact, it’s one of the most powerful and exciting tools that modern marketers can use to support business growth and establish a strong brand presence. To make the most of all that digital marketing has to offer, you need a framework that focuses your efforts Read More
When optimizing your PPC campaigns, return on ad spend, or RoAS, is the ultimate metric to keep an eye on. Tracking it enables you to diagnose the bottom line of paid advertising and can show you whether there’s room for improvement in your strategy. Calculating return on ad spend is relatively straight-forward and simple, and Read More