Online reviews are the most influential source of word-of-mouth marketing in the digital world and the foundation of your online business reputation. But although the benefits of having a regular in-flow of good testimonials are clear, many businesses struggle with how to ask customers for reviews and leave things to chance. However, you shouldn’t be Read More
Customer service satisfaction is all about making people happy at every touchpoint with your business. The client should feel special, cared for, and understood. They should have their needs met and what you provide should pleasantly exceed their expectations. All in all, the cliche is on point here – the client is king. However, a Read More
As a business owner, every message you convey has to resonate with your audience. Everyone is becoming more aware in this fast-paced world, and people are not like they were a couple of years ago. Consumers’ needs are continuously evolving, and companies have to keep up with this shift in behaviors. Inclusive marketing is defined Read More
Digital advertising is a major component of today’s marketing strategies and if you have not included it in your business strategy yet, it’s time to change that. Whether your company is a B2B or B2C, digital advertisements can help you expand your online presence, foster more conversions and secure more sales. Implemented correctly, digital advertising Read More
Most marketing strategies are all about generating massive amounts of leads and moving them down the funnel to be nurtured until a fraction of them become clients. The idea is to have a maximum of viable audience exposed to your message and hope they find what they need in your products, right? This approach has Read More
Hey marketers, it’s time to talk about marketing for Generation Z. We know every marketer adores the Millenials, but the time has come to welcome the new kids on the block. The Digital Natives have arrived and they’re not going away anytime soon. Gen Zers behave quite differently compared to the generations that came before Read More
As a business owner and/or marketer, you should always look for ways to increase your conversions. A higher conversion rate directly affects your return on investment. This means that you’ll be spending less on acquiring new customers. Improving your headline copy is one of the best and simplest ways to improve your conversion rates. The Read More
The transformations in markets, trends, and consumer preferences are happening at a remarkably fast rate, and businesses are constantly being pushed to develop better digital experiences. This strive for excellence requires keeping up with emerging digital marketing and technology trends in order to be one step ahead. From smart solutions that change the way we Read More
Choosing the right tools and resources for a holistic digital marketing approach can be a challenging task, but luckily digital asset management can help you find the right mix and balance for your business. Digital asset management or DAM, is a storage and sharing solution for enterprise content management. From marketing to human resources, product Read More
Starting a business can be an exciting adventure. You are often driven by inspiration and great ideas and can’t wait to share your awesome products with the world. However, before you can start there’s one thing you need to do and it’s to take the time to consider and define what is your brand identity? Read More
Artificial Intelligence (AI) still sounds a bit sci-fi and futuristic to most people. And yet, it’s part of our everyday life and as ordinary as asking Alexa to volume-down the music. AI has been evolving rapidly in the past decade and as a result, it is finally getting advanced enough to have a tangible impact Read More
The digital ecosystem provides companies with many opportunities to reach and engage audiences. Once considered rare, virtual events have now become an essential piece of any marketing strategy, especially for B2B businesses. Advancements in technology coupled with the wider adoption of online event broadcasting, opened the door to far better digital events. Industry experts forecast Read More