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Every business needs a proper marketing strategy in place. This is especially important during times like these – when unfortunate circumstances are changing our everyday lives. COVID-19 has affected most countries’ economies, which prompted a lot of businesses to change or improve their marketing strategies. What Is a Marketing Plan or Strategy? A marketing plan Read More
Intro When starting a business it’s hard to come up with a name that will resonate with your audience and that fits your product or service in the best way possible. Sometimes the name of your business sticks right away, but more often than not, it doesn’t. With every potential brand name there are upsides Read More
If you own a business and you market it online, then chances are you have heard about location-based marketing. As an entrepreneur, you have to make sure that you will target the right audience. Your business most likely has thousands of competitors all over the city or country, which is why you should focus on Read More
Web development bundles together a huge amount of stacks, tools, programming languages, and more. Some of the tools/workflows here would work in some cases, some in others. To better approach this, consider this post as written from the point of view of a WordPress Front-End developer, although the tools are quite broad and can be Read More
CSS and HTML are simple to understand. However it takes years of practice to learn about the best architectural approaches when building websites (and apps) in a way that makes them reusable, maintainable in the future, and keeps developers happy. What is meant by architecture here? It’s the structure of the CSS code. The way Read More
There’s no doubt about it: People love to shop online. Statistics show that online sales are forecasted to reach a whopping $4.2 trillion by the end of 2020. But whilst this is obviously amazing news, consumers won’t necessarily shop at your online store unless you’ve made it safe, secure, and reliable. They want to know Read More
Intro It can be very frustrating to spend time and money on your website and in the end, it doesn’t rank on Google. You probably think you’ve done everything right. However, if it’s not indexed, your clients will not be able to find your website on Google. According to Google “Indexing” is: “A page is Read More
In the process of building a website, there are a few stages that take place. If we were to simplify it and look at a standard website, the stages would be: The need – Someone requires a website for one reason or another. Brainstorming – Deciding on general structure, goals and more. The Proposal – Read More
COVID-19 has unexpectedly spread all over the world. Since March 2020, most countries were put in lockdown to try and control the virus from spreading. This event eventually led businesses to temporarily closing down, people staying inside their homes, and companies trying to stay afloat by requiring their employees to work from home. Motivation can Read More
Duplicate content issues can seriously damage your SEO efforts. Especially in eCommerce websites, the chances of having duplicated pages are big. The reason is that online shops publish a huge amount of content – product descriptions, images, videos, user guides, etc. Most of the duplicated pages in eCommerce platforms actually come from product descriptions because Read More
When a client approaches an agency or a freelancer for a new project, there are many unknowns for both parties involved. If you are a business owner or researching potential reworks of your company’s site, you should be prepared to answer a few questions from your developers. It is important to note however that websites Read More
It is undeniable that Instagram is one of the biggest social media platforms available to the public today. There are many reasons why small, medium, and even large-scale businesses are using Instagram to promote their brands. With over 1 billion active users, both B2C and B2B companies can benefit from using the said platform to Read More
