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Employers around the world have been combating the Great Resignation for almost two years now and are looking for ways to stop valued employees from leaving. However, there is no indication that the Big Quit movement might come to an end any time soon. The mindset of the workforce has evolved and transformed under the Read More
Content might be king, but writing is not an easy task. Whether you’re a freelance writer, or a senior content writer, there are a lot of aspects of writing you should be paying attention to. From proper formatting to the relevant use of keywords, keeping your text fun and engaging, and trying to be original… Read More
Sales qualification is the backbone of client prospecting. In fact, through it, businesses get to know and understand their potential clients before they start pursuing them. As a result, they can better prioritize the work of their sales teams and significantly increase productivity. However, for this process to work out and deliver results, reps need Read More
Regardless of whether you are working from home or you are back in the office, staying productive can be challenging. And it’s not only because of the countless distractions we encounter on a daily basis or the ever-shorter attention span of the modern person. Working efficiently requires organizational skills, discipline, and the right motivation. Furthermore, Read More
How many manual and repetitive tasks does your day-to-day work include? Sure, they’re small tasks that take a few minutes to complete, but when you’ve added it up, it turns out you’re spending many hours per week just doing these simple, but repetitive, tasks. Here’s where eCommerce automation comes in handy. Surely, it doesn’t take Read More
Sponsored content has been an integral part of traditional marketing for quite a while and it’s not a surprise that digital marketing embraces it as well. Today’s brands are starting to understand that the best way to expose the audience to their products and services is to build awareness in a natural way, without intruding Read More
On-page search engine optimization, also known as on-site SEO, is one of the 4 pillars of SEO. It focuses on the elements of the content on a page that affect how search engines see, index, and rank it. In this article, we provide a practical on-page SEO checklist that you can leverage in your content Read More
Lead generation is the centerpiece of digital marketing. Brands invest a lot of time and effort into crafting the right message and building campaigns that’ll attract the best leads and, eventually, convert them into paying customers. However, regardless of how great you set up your process, a significant number of the potential clients in your Read More
In Part 1 of this article, we talked about the following types of content: blogs, videos, podcasts, infographics, memes, and social media posts. Those are some of the most popular types of digital content that ensure high traffic and boost your brand awareness. However, in this part, we’ll focus on the formats that can help Read More
When it comes to writing digital content, there are many things you need to take into account in order to please both the reader and the search engines. Of course, the value and quality of the information you are providing are a top priority, this goes without saying. However, how you pack and present it Read More
Content marketing allows businesses to create brand awareness, attract new customers, maintain engagement, and, ultimately, build a strong and lasting connection with their clients and followers with the right content types. However, for this to happen, they need to create content that their audience cares about. Do you know what your audience’s favorite content types Read More
Summer is the time when people go on vacations, lay on the beach, hike in the mountains, visit distant relatives, and travel around the world. As a result, most businesses have a lower amount of sales. It’s not the end of the world, though, as there are ways to boost user engagement and sales, despite Read More
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