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Looking for a new effective way to improve your SEO strategy? Try interactive content. The SEO landscape is forever evolving, requiring webmasters to be more creative and authentic. Since user experience has become an important page ranking factor for Google, creating and sharing content without encouraging user reaction isn’t useful anymore. Interactivity is a powerful Read More
Digital marketing is the backbone of every company today. In fact, it’s one of the most powerful and exciting tools that modern marketers can use to support business growth and establish a strong brand presence. To make the most of all that digital marketing has to offer, you need a framework that focuses your efforts Read More
When optimizing your PPC campaigns, return on ad spend, or RoAS, is the ultimate metric to keep an eye on. Tracking it enables you to diagnose the bottom line of paid advertising and can show you whether there’s room for improvement in your strategy. Calculating return on ad spend is relatively straight-forward and simple, and Read More
Finding the best product-market fit is one of the cornerstones of business success. The value proposition canvas is a tool, designed to help companies do this with ease, by matching their solutions with the customer’s needs, and market demand. The framework encourages businesses to research and understand their target audience in order to provide products Read More
Technology is one of the driving forces behind progress. Computers and digital tech make our personal and business lives easier, by enabling us to manage complicated tasks, communicate, discover the world around us, and push even further progress. However, we all know the frustration when a tool or program we are using doesn’t “understand” us. Read More
Black Friday and Cyber Monday 2021 are almost here! And you know what this means – huge discounts on some of the best WordPress plugins, themes, bundles, and hosting services! For us at DevriX, when it comes to WordPress development, high-quality, professional, and scalable solutions are of the utmost priority. That’s why we’ve picked for Read More
Growth marketing or growth hacking has been around for years, especially among startups. The question is do all modern marketers know what it really means, and are they aware of how to leverage it outside the startup frame? Scaling a business has many challenges, and learning the best strategies to help you grow your company Read More
New product development is exciting for companies, especially when they are launching an innovative solution that may change people’s lives for the better. However, the market is not always as eager to embrace novelty as businesses are. To ensure the commercial success of their products, companies utilize demand creation strategies that catch the customer’s attention Read More
Dynamic pricing is a controversial topic that has been talked about a lot in the past few years. Technological progress and advanced artificial intelligence (AI) algorithms enable companies to constantly track customer purchase behavior and base their decisions on it for the sake of profit. Amongst the benefits of AI for digital marketing is the Read More
Catering to your customer’s needs and providing a top-notch experience is an integral part of running an eCommerce business. You have to offer high-quality products, lightning-fast customer service, and an eye-pleasing well-functioning website. However, regardless of whether you own a simple online store, a major marketplace that connects millions of sellers and buyers, or a Read More
Your website says a lot about your business, but solely building a good site isn’t enough. What you need is a message that highlights how your brand is different. In other words, you need to craft your unique value proposition and communicate it effectively. As a marketer you need to tell people what makes your Read More
Starting a new business from scratch is both exciting and full of uncertainty. Entrepreneurs are eager to surround themselves with like-minded people, get down to work, and see their ideas become reality. At the same time, it’s common knowledge that about 90% of new companies fail – and that’s discouraging enough to darken any enthusiasm. Read More
