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Getting a multi-channel customer approach in account-based marketing (ABM) is like throwing a brand party and making sure your guests can chat, laugh, and share stories in the living room, by the pool, or even in the backyard. Each space offers a different experience, and together, they all make the party better. But how do Read More
The main goal of every website should be to provide accurate and reliable information to users. Yet, businesses also need to capture leads for their products or services. After all, they need to make conversions and think about sales, if they want to survive. Luckily, the two don’t exclude each other. In fact, they can Read More
LinkedIn isn’t just for finding jobs anymore. Now, it’s a key tool for businesses to market to other businesses. The platform has powerful features that help marketers target specific audiences, track how well their content is doing, and build relationships with potential customers. DevriX is also a company that’s really good at maximizing LinkedIn for Read More
Curious about using CRM for marketing purposes? This article breaks down what these systems are, how they can supercharge your marketing efforts, and what to look for when choosing one. Whether you’re a small startup or a large corporation, we’ll help you understand why and how a CRM can positively change your business. The Importance Read More
Every marketer knows how to track website visitors, and detect the main traffic sources. However, not every site visit is visible through traditional analytics tools. In fact, a staggering 97-98% of website visitors are anonymous! Still, understanding these anonymous user interactions might be crucial to your marketing strategy, and top-of-the-funnel efforts. So, is there any Read More
Whether you like it or not, SEO is still one of the most important aspects of any digital marketing strategy. Sure, a lot has changed in the world of search engine optimization recently. Some might argue that Google has become worse than it was, with it prioritizing forums like Reddit and Quora over niche websites, Read More
In the business world, sales teams use a lot of different tools. They have software to keep track of customers, tools to help them figure out who might want to buy something, and programs that make sense of all the sales data. These tools are known also as a “sales technology stack” – it’s like Read More
Developing a go-to-market strategy isn’t easy, and after you have one, you need to turn it into a clear action plan. Many businesses skip the go-to-market plan, thinking a strategy alone is enough. But it is not – without it, it’s just words on paper. And even after you have a plan, you need to Read More
There are many ways to carry out your marketing strategy. Some rely on personalization, others focus on email marketing, and some even lean on modern AI technology, like ChatGPT. Ultimately, every marketing approach you decide to take may or may not succeed. There is no guarantee that even the most proven tactics will work for Read More
LinkedIn has become the go-to platform for professionals to connect, share ideas, and build their careers. With over 900 million users worldwide, it’s a goldmine for anyone looking to grow their professional network. One powerful tool that’s gaining traction on LinkedIn is the newsletter feature so in this article, we’ll explore how you can launch Read More
Writing a good SEO copy that ranks well is both an art and a science. It’s not just about putting words on a page, nor is it solely about focusing on keywords; it’s about understanding your audience and delivering quality content that meets their needs and keeps them engaged with your brand or service. SEO Read More
In recent months, the SEO field and inbound marketers all over the world have been shaken up by the latest update to Google’s algorithm. News about leaked documents suggests that Google might be hiding how they decide rankings. Although to be fair, SEO was already extremely tough as available spots are becoming fewer, and competition Read More
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