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Market Expansion Risk

Using the Ansoff Matrix to Evaluate the Product/Market Expansion Risk

Business growth is something every company aspires to regardless of its stage of development, whether it be exploring new markets, investing in innovations, improving their products and services, optimizing pricing, widening their target audience, and so forth. However, expanding a business always involves risk, and if it’s not a well-calculated one, the consequences can be Read More

Thought-Leadership Marketing_ How to Become an Industry Thought-Leader

Thought-Leadership Marketing: How to Become an Industry Thought-Leader

Seems like nowadays, around every corner, another thought-leadership marketing campaign wants to inspire us. And yet almost everything these campaigns talk about we have heard already. The reason is that, although insanely popular, thought leadership may be greatly misunderstood. What Is Thought Leadership? Thought leadership is the ability to see things from a different perspective Read More

4 Critical Data Protection Considerations on Your WordPress Website

4 Critical Data Protection Considerations on Your WordPress Website

People worldwide, including visitors to your WordPress website, are more concerned about their privacy than ever before. Critically, online privacy differs from its conventional counterpart in that individuals are concerned about the use of their data. As a result, some seek total anonymity, while others simply like to operate online with their details stored securely. Read More

9 Ways to Use Conversational Emails to Boost Your Email Campaigns

9 Ways to Use Conversational Email to Boost Your Email Campaigns

Whether done in person or through digital means, there is no denying that conversations help us grow personally and professionally. The same goes for marketing. Whether inbound or outbound, conversations are what keeps businesses alive. Proper communication between clients and companies is vital to strengthening a healthy customer–business dynamic. If executed properly, email marketing is Read More

How to Conduct Market Research for a SaaS Business

How to Conduct Market Research for a SaaS Business

At the core of every successful marketing strategy, market research is vital to any SaaS business. It provides the best way to fully understand your customers, industry, and competitors. More specifically, it enables you to evaluate how effective and viable your product is in solving your target audience’s problems. Understanding users without research is an Read More