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Even the longest trip starts with a single step. And before you step out, you need to create the roadmap, buy some tickets and pack up the most essential luggage. You know that there will be surprises on the road, new and unexpected turns, more tickets and more stuff to buy. But you have set Read More
It’s no secret that many people discover new software through blog posts, videos, social media and other forms of digital content. Unfortunately, only 11% of SaaS companies invest in content marketing and only 32% of B2B marketers say they have a documented content marketing strategy. This gives your company lots of opportunities to get discovered, Read More
Some bloggers are already utilizing categories and tags on their site, but not all of them know how they can use it to connect, classify, and organize their content effectively. According to Yoast, here are the reasons why you should use tags and categories on your blog: Category archives are landing pages. Categories prevent individual Read More
Are you looking for additional ways to earn money with your WordPress site that are not “get-rich-quickly” schemes ? WordPress is the most popular CMS and the biggest publishing stage with more than 30% of the entire internet running on the platform. So, even if you still don’t own a business, you can still earn Read More
Pop-ups are used by almost every website nowadays. They could be quite powerful for lead generation as interstitials are able to grab the viewer’s attention and aim it in the direction that best serves your brand – focusing on your value proposition or campaign. Furthermore, practical business cases have shown that implementing a pop-up strategy Read More
Marketing nowadays is an iterative process driven by data. It’s not enough to promote your content but it can reach the people that are interested in it, the audience whose intent is aligned with your business. Just think of the products that are hyped nowadays. All of them are personalized to fit the requirements of Read More
Remote work has been on the rise in recent years in many industries. It has a lot of benefits: convenience, saving time and money, increasing productivity, allowing for more focus and flexibility. For 65% of workers, working from home is a reason to like their job even more. According to FlexJobs survey, telecommuting is the Read More
When you manage a WordPress development agency, it is important to clarify one issue – how to think about the process of website development in basic marketing terms. Is website development a service or is it a product? Because this central marketing paradigm – Product or Service – is related to everything in your business Read More
Money matters. Whether you want to have additional income or you want to turn your website into a money-making machine, WordPress allows you plenty of opportunities for site advertisement to grow in revenue. Yes, with the rise of adblockers everything seems skeptical. This is why if you want to start a brand new build, you Read More
To boost customer retention, know this: revenue and business growth are all about sales. To increase sales, you need a constant supply of leads and new clients. Getting new clients is beneficial, and it can grow an enterprise, but, is that the only way to increase profits? What if you design a system that can Read More
So, you’ve brought targeted traffic to your website, and that’s perfect. But, do you know how to drive the users towards your CTA (Call-to-action)? It’s all about understanding your target users and their journey on your site! Every element of your web pages and all your marketing efforts should be directed towards attracting, engaging, and Read More
A premium product deserves a premium-looking website! However, specifying what type of WordPress website is a luxurious one can be tricky. It all depends on the product really. For example, there are certain products that are only available to VIP clients, such as a Bugatti Chiron. It costs a fortune to build, it’s the best Read More
