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Facebook advertising is the biggest form of online advertising of this digital era. According to Oberlo , the total social media advertising spend for 2022 in the United States alone is expected to come to $63 billion, which is 16.34% more than 2020. Hence, Facebook is too big of a network to be ignored in Read More
As far as social media marketing networks and product promotions go, Instagram has become a real powerhouse with over 1.45 billion active monthly users! It’s all about posting quality images, videos, gaining followers, and getting interactions. However, what if you want to boost eCommerce sales? In recent years, Instagram became a big player in the Read More
Product development and service design are what tailors your services and products to end-users needs, pain points, and requirements. As we look through the most successful projects launched in recent years, personalization is steadily becoming a determining factor for success. Examples are all around us, from Spotify allowing you to discover music daily, based on Read More
To build an effective marketing strategy, a business needs to first build a viable outline of its goals and objectives. Although almost any company nowadays actively engages in various initiatives, many marketers fail to build successful digital marketing campaigns. The most important thing to achieve something is to have a ready-to-go, thoroughly polished plan. Creating Read More
Social media marketing is great! It’s one of the best ways to build brand engagement and presence. But, is the ROI of social media always guaranteed? Yes, social media is fun and with the right strategy, you can achieve outstanding growth, however, the average ROI of social media is not always stable. So you probably Read More
Before launching your new product, introducing a new brand, or just planning your next campaign you have to know exactly where you stand in the market. Your current market position helps you maintain a realistic view of your marketing strategy. It also gives you an idea of what more you have to achieve. Competitive market Read More
While many businesses are focused on SEO, SMM, and other forms of conversion rate optimization, email marketing can be easily overlooked. This is due to the common misconception that email communication is outdated and won’t work anymore as it used to. As a matter of fact, email marketing, when done well, is unstoppable! The click-through-rates Read More
When your business can turn insight into action, you have a recipe for success –especially when you can apply this insight to your product. And, since 86% of customers are looking for greater experiences when they purchase products, you need to be on the lookout to continuously improve what you are offering to your customers. Read More
Today a significant part of the business world is digitalized. Brands invest in designing, developing, and testing websites, applications, and business solutions, but often underestimate the importance of how information is displayed. Although customers decide to try something based on its functionality, they continue to use it according to how smooth the user journey is. Read More
The main goal of your business website should be to educate people and to provide maximum exposure for what you have to offer as a company, increasing your conversion rate in the process. For the purpose, the modern enterprises use a robust open-source CMS such as WordPress. And WordPress websites get traffic, a lot of Read More
From email marketing to social media, adverting, and search results, there are various channels that you can use to place the content in front of your target clients. So, how do you keep track of prospects’ interaction with your content? Of course, the first thing that springs to mind is Google Analytics (GA) with its Read More
The market is getting more crowded each year. If you want to stand out amidst this modern yet increasingly competitive landscape, you should begin planning and incorporating game-changing sales and marketing techniques for your business. Implementing out-of-the-box ideas will put your business ahead of the curve. The groundwork for targeting your audience remains the same: Read More
