11 Nonprofit Marketing Ideas [2023]

While non-profits may serve a higher purpose, they can still suffer the same fate as any other business, especially nowadays. The lack of resources due to the global pandemic, and economic recession are still a problem for many people worldwide.

Even though nonprofits are not profit driven, they still need to raise enough funds, in order to keep pursuing their social goals.

Thus, today we’ll be looking at some great nonprofit marketing ideas to boost the revenue of these endeavors, so they can keep supporting good causes.

As an important side note, at DevriX, we’re committed to giving back to society, and we support nonprofits, so if you ever need help with your nonprofit– we would be glad to talk.

11 Nonprofit Marketing Ideas [2023]

1. Create a Website If You Don’t Have One
2. Craft a Powerful Slogan
3. Update Your Appearance
4. Share Your Success Stories
5. Use Storytelling
6. Take Part in Google’s Ad Grant Program
7. Make a List With the Strengths of Your Organization
8. Offer Branded Merchandise
9. Promote Content on Social Media
10. Start a Brand Ambassador Program
11. Implement Automation

1. Create a Website If You Don’t Have One

It’s 2023, and every organization requires a website, including nonprofits. Little-to-no marketing can be done without one as it is a basic requirement for any endeavor, whether it be online or offline.

So, what are you waiting for? If your organization doesn’t have a website, go ahead and create one. We, at DevriX, recommend using WordPress, as it is versatile, easy to scale, and can be used to create a stunning website.

Plus, if you can’t manage to do it on your own, we’d be more than happy to create and maintain your WordPress site.

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2. Craft a Powerful Slogan

You have nonprofit marketing ideas, however, are they easily understood? People should be able to immediately understand and relate to your organization’s values. You can achieve that through crafting a powerful slogan for your company.

For example, Ecosia, the world’s largest nonprofit search engine, has the tagline: “The search engine that plants trees”, thus users can instantly:

1. Get interested in how the process happens exactly.
2. Understand what the business stands for.

Another good representation comes from Compassion International. Their slogan is “Sponsor a Child”.

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3. Update Your Appearance

If you want your organization to appear modern, and progressive, maybe it’s time to update your online appearance. As it can be very important to potential volunteers and supporters.

Some basic rebranding might even help you attract lots of new people to your cause. A new logo, for instance, could really freshen up your look, and create renewed interest in your website.

4. Share Your Success Stories

People like to see the results produced from their efforts or donations, so you, as a nonprofit, should always use opportunities to share what you’ve achieved.

Transparency is essential for a NPO, and what’s more, showing who receives help and how, can help you attract more followers to your cause.

Feeding America gives a great example of marketing for nonprofit organizations, having a separate section about the work, how you can help, and the option to write a “thank you” card to volunteers of the organization.

5. Use Storytelling

Storytelling is a great way to present your organization in a relatable way. People will likely not remember dry facts and stats, but a good story can stay in their hearts for a long time.

Probably the best marketing idea for nonprofits, storytelling can take many forms. A long-form story of your impressions visiting an animal shelter, or updating your supporters with short videos are just a few ways to keep your members in the loop.

Furthermore, you can create case studies, TV ads, and fundraising campaigns.

Action Against Hunger, for example, created this heartwarming video on how a little child survived deadly hunger.

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6. Take Part in Google’s Ad Grant Program

Did you know that Google has a dedicated program to help nonprofits? That’s right. It’s called Google Ad Grants Program, and qualifying organizations can receive up to $10,000 per month for free Google Ads.

Checkout if you are eligible, and if that’s the case, utilize those funds to increase your visibility across search engine result pages. What a great way to kick-start some of the best nonprofit marketing campaigns!

7. Make a List with the Strengths of Your Organization

Creating a list with your initiatives, and the services you’ve done, can help both users and yourself to realize how much work you’re doing. Respectively, more transparency means that more people will be willing to support your goals, and offer their help.

Unfortunately, there have been some NPOs that have acted fraudulently or have been involved in scandals. This is why a non-profit should have some sort of social proof to prove it’s a worthy organization that people can trust.

In short, including a list of your services, alongside some success stories, and proof that you are, indeed, helping people, can go a long way in convincing someone to donate to your cause.

8. Offer Branded Merchandise

87% of customers admit they’ve kept promotional materials for more than a year, and almost 51% state that branded merchandise has the potential to make them take action.

Need any more proof that branded materials can elevate your brand awareness?

UNICEF, one of the biggest humanitarian organizations in the world, has its own gifts section on their website. This is great for a couple of reasons.

First, people can purchase a gift for a friend or a loved one, secondly, all the funds go to a noble cause, and third, the branded merchandise will let people know who UNICEF are and what they stand for.

9. Promote Content on Social Media

Social media is a great place for nonprofits to connect with their supporters. Having an active online presence is a must and shouldn’t be ignored.

What’s more, you can directly call your users to action by adding a “Donate Now” button on your Facebook page.

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10. Start a Brand Ambassador Program

Are people passionate about your ideas? Why not use them as brand ambassadors, and reap the benefits of united forces in the name of a good cause?

Start your own brand ambassador program. This way, your loyal supporters can speak on your behalf and attract new people to your organization.

11. Implement Automation

Automation is not only beneficial in the long run to your organization, it can really save you a lot of time and money. It can also help you strengthen your relationship with donors.

For instance, automated emails can grow your email list, as well as the amount of new members willing to sign up to become part of your organization.

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In Conclusion

Nonprofit organizations may be different to standard revenue-driven enterprises, however, the same marketing principles apply to them as they do to traditional businesses.

Hopefully the nonprofit marketing ideas in this article have given you inspiration to act, attract more supporters, and ultimately be of help to those who need it.