Lots of companies see their website as a required cost of doing business rather than as an opportunity to draw in a brand-new audience and acquire new clients. Here are a few pointers to enhance your internet marketing efforts and transform your website into an effective marketing tool.
First, you need to know that your marketing methods will never ever be successful if you do not have a clearly defined audience. Before you start spending money on creating marketing campaigns, you need to define your target market. You can do this yourself, so there’s no need to hire a marketing research firm. If you understand what makes your product unique, you will be able to define your ideal client. You can ask questions like: Who will be most interested in our product? What age group do they fall into? What are their interests? What is their financial status?
Second, you need to create buyer personas. As soon as you have a comprehensive profile of your customer, it would be easier to figure out how and where to reach them. This step might take a while, so take your time. If you start marketing your product before you have a clear consumer profile, you will likely lose money creating initiatives that may never ever reach your customer. For example, Pinterest is popular, but that doesn’t mean your audience is the one making it grow.
Your website is not an expense but an opportunity. According to recent statistics, 57% of internet users will not recommend a business with a poorly designed website. Hence, if businesses today see their site only as an expense only they will miss out on lucrative opportunities for growth.
Your website is an excellent platform to attract new customers, please the existing ones, and increase your brand’s visibility. In this article, we have prepared five great tips to help transform your boring and non-performing website into a sales effective internet marketing machine. Read on to find out what they are.
Search engine optimization (SEO) is a crucial element for every internet marketing strategy today. BrightEdge has found that 68% of online experiences start with a search engine and that SEO drives over 1000% more organic traffic than social media. Unsurprisingly, according to Hubspot, 70% of marketers say that when it comes to generating sales, SEO is better than PPC.
An effectively executed search engine optimization project can drive visitors to your site, usually at a fraction of the cost of traditional advertising. Search engines drive the majority of online traffic. In fact, organic search results are more credible to savvy web searchers and receive much more clicks than paid ads.
SEO is a powerful marketing channel and when set up correctly it can continue to bring your dividends over time. While advertising requires continuous funding to generate traffic for your site, creating high-quality content that successfully ranks for the right keywords can exponentially grow your traffic over time.
2. Use Rich Media the Right Way
Rich media, such as flashy graphics and audio, might impress your visitors the first time they see your website. However, it may not instantly convince them to engage with your content for longer, come back to your page, or recommend it to others.
If repeat visitors are your goal, you are far more likely to attract and retain them, if your site provides material that is valuable rather than flashy. People are visual creatures, and extremely quick when determining if a web page is worth their time. In fact, according to Sweor it takes users 0.05 seconds to form an opinion about a site and decide if to leave or stay. Using the right balance of rich media elements and white space is thus essential to convince them to keep browsing. Done right, will make your page credible and authoritative in the eyes of your visitors, help you develop your business as an expert in your field and strengthen the level of trust with your visitors.
Related: Personal Branding Guide: 7 Principles to Elevate Your Business
Sending regular email newsletters is an excellent way to market your business and its products, and keep customers up to date. A well thought out newsletter campaign can help your company retain existing clients and bring in new ones. It is another great internet marketing method to develop a level of trust while establishing yourself as an expert.
A newsletter can include various types of content. You can use it to announce special promotions and sales, promote blog posts and events, share industry news, and more.
According to the Content Marketing Institute, email newsletters are among the top three types of content the B2B marketers use for content distribution, with 31% of the respondents saying that newsletters are the best way to nurture leads. Research by McKinsey, confirms this stating that email is 40 times more effective channel for acquiring new customers compared to social media.
Related: Marketing for Publishers: How to Boost Newsletter Engagement
4. Other Marketing Channels Complimenting Your Online Existence
Promoting your business online can be intimidating and expensive, but this doesn’t always have to be the case. Thanks to all the various internet marketing channels out there – your website, blog, social media, email, SEO and so on, you don’t have to have a huge advertising budget to establish your presence and get noticed. The key to being successful with your omnichannel marketing is to remember that every platform brings something different to the table and that they all complement one another.
While marketing channels are powerful tools for communication with your audience, you should choose which to leverage based on your target market. Every platform has something unique that you can leverage, and if you want to create a reciprocal relationship with your audience you have to really get to know them better. More specifically, you have to understand how they behave online, and which platforms they prefer to use more often.
Make sure your website’s material is focused on your consumer’s requirements and interests, not your company. A common mistake that businesses make on the Web is concentrating their Internet marketing on themselves. Visitors are more interested in discovering how your products or services can benefit them than about becoming aware of how terrific you are or what is the history of your business.
Unlike other media, on your website, you have very little time to talk about your company’s unique selling proposal (USP). The most efficient websites are those that quickly respond to the question “Why do I need this product/service?” Here’s a test. Does your internet marketing copy use words like “we”, “us”, and “our” more than words like “you” and “your”? If so, your copy may be too self-centric. A modification would likely help you better connect with your visitors.
If you need help to develop yourself into a reliable authority, go out and start asking questions. Think critically, as an investigating journalist. Look for case studies relevant to your situation. Try to find real-life examples, even if they’re tiny. Search for lessons in your very own life. Make connections no one’s made yet. Bring someone else’s expertise to light using and testing a brand-new research method.
The genuine secret is that people will read your idea, feel motivated for about 45 seconds, then go off to Starbucks.
But, you are going to be different. You will grab your notepad, and as soon as you return to the office or home, you are going to write down a plan and the actions required to complete it. You are going to think about different options out there and create a strategy that is new and exciting!
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