If you have a knack for writing, blogging can be a great way to make money online. It can be equally profitable as a stand-alone endeavor, as well as part of a larger digital marketing operation. Plus, it’s a powerful inbound marketing tool that provides you with access to a practically limitless audience.
As such, it can benefit both aspiring entrepreneurs and established large companies.
Simply put, blogging is awesome.
However, for your blog to be successful, you need to approach it properly. And the first thing on your agenda should be choosing a niche.
This is, generally speaking, the main topic of your blog. It should be pertinent to your field of expertise, broad enough to allow you to regularly post relevant content without running out of headlines, and, at the same time, narrow enough to attract a well-targeted audience.
It’s a delicate balance.
Choosing the best blogging niche will not only allow for your knowledge and expertise to shine, but it will also make it possible to successfully monetize your blog. Some of the most lucrative ways to do this include affiliate marketing, advertising, subscriptions, and product reviews.
However, let’s not get ahead of ourselves, because, for any of these to work, first, you need to choose a niche that suits you and matches your market’s needs.
In this article, we highlight 7 of the top blog niches for 2022.
WordPress is the most popular blogging platform. It’s free, it’s easy to use, and it’s available to everyone willing to learn. That’s why millions of people around the world rely on it to build their online presence and make their way into the web marketplace.
The Covid-19 pandemic has changed the way people express themselves online and communicate and has accelerated the digital transformation of business. This pushed, practically, everyone to work on their digital presence and look for ways to outperform the competition asap.
This means that now they all need websites, and, more often than not, WordPress is their top choice.
Large enterprises and growing small businesses have advanced technical needs and may require the services of a professional WordPress agency to build and take care of their websites. However, hobby bloggers, mom and dad businesses, and startups, more often than not, tend to take upon the tasks themselves.
As a result, there is a burning need for professional WordPress advice to help owners maintain their websites. Blogs providing tips, tutorials, know-how, and courses are all the rage right now and enjoy great demand.
The competition, of course, is fierce. However, if you have expertise in the field, this niche can help you build your personal branding, and launch you onto the path of success.
You can monetize your efforts by providing affiliate links to relevant plugins, themes, and hosting. Furthermore, you can partner with marketing, content, and SEO agencies, as well as co-market your efforts.
If you want to take your operation to the next level, you can consider recording video lessons and courses, as well as paid consulting and advice.
2. Digital Marketing
Together with building a website, digital marketing has become one of the hottest topics in recent years.
That’s because, simply put, it’s not enough to just publish your products and content and wait for the best. There is much work to be done behind the scenes in order to be successful and outperform the competition.
With the right digital marketing strategy, a small business can build a strong online reputation, and stand its ground among the much bigger fish.
However, they need to know how to do it.
Depending on your expertise, you can choose to target the digital marketing blogging niche as a whole, or one of its sub-niches such as SEO, backlink building, content marketing, social media marketing, email marketing, etc.
You can monetize your blog by placing a paywall for subscriptions, relying on advertisements, or by providing additional value in the form of paid courses and personalization.
Everybody needs an accountant nowadays. As a matter of fact, this might be one of the most sought-after online services for startups, freelancers, and small entrepreneurs.
That’s because financing and accounting are quite complicated and most people simply have no idea where to start and what to do. At the same time, no matter the business you are in, you can’t go without an accountant, unless you want to end up in serious trouble with the law.
If you are proficient in the field, you can start a blog where you publish advice, explain procedures, talk about companies within the industry, and provide information in layman’s terms.
However, make sure that the information you provide is accurate, authoritative, and reliable. Otherwise, you could risk putting people in trouble, and, as a result, you may face legal consequences.
Furthermore, financial topics fall in Google’s YMYL category, which means that if your website is not verified, transparent, and trustworthy, you will find it difficult to rank in the SERPs.
The best way to monetize such a blog is to use it as an inbound channel attracting leads to your accounting and consultancy services. However, you can also provide affiliate links to relevant software and other tools that your customers might find useful.
4. Digital Nomads
The Covid-19 pandemic has created a new breed of worker – the digital nomads. These are people who work fully remotely and travel the world.
As a blogging niche, this can be quite lucrative, because in most cases digital nomads are not short on financial resources and are always looking for adventures. This makes the affiliate and partnering opportunities practically limitless.
Furthermore, although well-targeted, your blog can explore a wide range of topics, such as:
- Co-working and co-living hubs and spaces
- Destinations based on profession
- Destinations based on season
- Equipment – software, and hardware
- Tradeshows, festivals, and events
- Travel means and routes
- Diaries of digital nomads and success stories
As matter of fact, you could write on any topic you want and probably never run out of relevant content ideas.
Want to review the over-the-ear headphones with the longest battery life and the best noise-canceling features that allow a person to work anywhere without being disturbed? Why not!?
Fancy covering the best coffee shops in Central Europe where you can work and have a splendid view? Knock yourself out!
Review living in an authentic 12th-century castle located in the heart of Normandy, France? Can’t wait to read it!
All you have to do is study your market well, speak their language, and come up with interesting ideas.
5. Cooking and Food
When it comes to blogging, cooking and food is an evergreen topic.
However, in recent years, people had to spend more time at home than ever before, all the while restaurants over the world were closed. We were, practically, forced to learn how to cook, and that made the blogs that provide pertinent information even more popular.
While the proverbial house arrest is most likely behind us now, the interest in home-cooked meals, healthy diets, and ingredients remains strong.
One may say that once people had a taste of home cooking, they couldn’t get enough of it.
When launching such a blog, it’s a good rule of thumb to focus on one particular niche such as, for example, keto diet, paleo diet, vegan and vegetarian, cooking with kids, baby-led weaning, gluten-free baking, or whatever you feel most knowledgeable about.
However, to monetize your blog, you need to add some content aside from the recipe.
You can, for example, explain to your followers how you came up with the recipe, and add referral links, where you can recommend the products, utensils, kitchen appliances, and cooking ware that you used.
Just make sure to add a “skip to recipe” button, so the people who don’t care about the extra information don’t need to scroll all the way through it. This way you improve the user experience and better retain your visitors.
The point is not only to provide interesting and delicious recipes, but to be able to create a story around the recipe, suggest hacks and tips, and build a connection with the reader.
Parenting blogs are a great way to share ideas, tips, experiences, and why not even funny moments with other parents.
Everyone who’s raised a child knows this can be a challenging task and, even when you have lots of other parents for friends, it can be a lonely endeavor. That’s what makes parenting blogs so popular – people don’t only want to look for ideas on how to better raise their kids, they want to know that they are not alone in what they are going through.
That’s also why there are so many popular Instagram Moms influencers.
They say it takes a village to raise a child, and since it’s not something most of us have access to nowadays, online communities have become the villages of the digital age.
You can focus on traveling with kids, hacks for working parents, sustainable living, child psychology, humor, or whatever matches your parenting style and overall fields of expertise.
Furthermore, this blogging niche can also be quite profitable. There are practically infinite products, services, and places you can recommend to your followers and build a substantial affiliate income.
Just make sure that you only recommend quality stuff that you can really vouch for. Children are a sensitive topic and you shouldn’t risk your reputation for the sake of profit.
7. Health and Well-Being
The pandemic made people more aware of their health and the need to improve their quality of life.
Also, similar to cooking, with the gyms and salons closed, we had to figure out how to exercise and take care of ourselves at home. Furthermore, we focused hard on our mental health and well-being, as it was obviously slipping between the cracks.
While the Covid-19 crisis seems to be nearing its end, or at least this is what we are all hoping, the consequences of it will remain with us for the foreseeable future.
That’s why health and well-being topics are still a great blogging niche to explore if you are an expert in pertinent fields.
You can publish videos, tutorials, exercise routines, counseling, and whatever else you find appropriate to your knowledge and skills.
The content can be monetized by providing personalized advice, training, courses, as well as affiliate links, and relevant advertising.
Blogging can be a great source of organic traffic and can boost your digital presence and reputation. Furthermore, it allows you to reach a wider audience and can be the foundation of a successful brand and business.
However, for all this to be possible, you need to choose a niche that doesn’t simply fit your expertise, but is profitable as well.
If you need advice on how to find your niche, and monetize it in the best possible way, don’t hesitate to give us a call.
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