How Brand Recognition Helps You Improve Customer Retention

When you want to buy a printer, what is the first brand that comes to mind? Xerox. It is the most well-known and desired brand. Or, when considering the purchase of an all-terrain vehicle, which brand do you consider first? Of course, Jeep springs to mind immediately. You get the point, right?   These are … Continue reading How Brand Recognition Helps You Improve Customer Retention