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Employee vs. Freelancer vs. Agency

WordCamp Manila

WordPress projects are different, and picking the right web development model is not straight forward. Customers have different needs, and depending on the project scope and requirements there are different execution models for building your idea to life.


Non-technical companies and organizations that require larger web development solutions could hire a full-time WordPress developer to create their website and take care of future maintenance and customization work. This is a safe bet in terms of having someone in-house who is constantly working on your project.

However, finding full-time WordPress experts in your area could be complicated. More often than not you will end up finding freelancers or agency employees who are not willing to commute and dedicate their full attention to one client. Those WordPress experts need to be a cultural fit as well, and you will have to provide some office space, a desk and technical equipment, as well as all of the human resources and tax bureaucracy behind hiring a new staff member.

On top of that larger projects include technical understanding by a senior member, and several people building your entire WordPress solution. This means that you still need to hire several employees or outsource the project management, design, and system administration to other contractors.


Starting business owners occasionally look for freelancers to build their online presence with WordPress. This may be a good fit for smaller projects since you can ignore the overhead of working with an entire company or hiring new team members.

There are tens of thousands of freelancers available in freelance networks around the world. It is hard to find the right talent, and all rockstar freelancers are usually busy few months ahead of time. They also need to cooperate with designers, developers or administrators for large solutions, or specialize in smaller projects.

The main drawback of working with freelancers is having a single point of failure. During long-term relationships a freelancer could disappear, get sick or struggle with family issues. A freelancer could be offline for a few weeks or take on a new job which would jeopardize your project development schedule.

WordPress Agency

Serious customers who need a business solution that would bring more leads and improve their entire online experience tend to contact WordPress development agencies. There is a certain level of overhead in terms of pricing: WordPress development companies with solid portfolio charge more as they know what they are worth, and they require extra costs related to accounting, office rentals and more.

The good thing with WordPress development agencies is that they employee experienced WordPress experts that could build your solution. It’s no longer a single point of failure issue, since team members could help each other, exchange ideas, peer review their code. Designers and developers work alongside, and testers verify their work at the same time. There is a dedicated project manager responsible for the client communication and code quality. Find out more on our take dealing with larger projects.

If you are interested in learning more about a WordPress agency’s process, get in touch with us and we can talk about your WordPress project.


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