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How Colors Affect Purchase Decisions and How to Use Them Effectively

Spring, the season of colors is round the corner. In some parts it must have taken its full effect by now. This is the reason why colors are the subject matter of this article.

It shares The Infographic on How Colors Impact Purchase Decisions. But that’s not it…


If you read further you will learn how you can initiate with colors to create the perfect content for your brand.

About the Infographic

Following infographic shows the psychological impact on shoppers. It also shows which colors play well to evoke different kinds of feelings among consumers.  It’ll tell you what colors to use to develop trust, which colors create sensation and which colors force customers to buy the product.

At the same time, you have to take other factors into account, especially when you’re running an e-commerce site, a portfolio or a blog to keep your customers connected to your brand.


Infographic - Colors (1)

How Can You Use Different Color Combinations for the Perfect Content?

Since we have come to the undeniable reality that content marketing cannot be possible without visuals, let’s move to the next level – the effective use of colors.

These aren’t old days when marketers used to create content without the perfect sense of colors. Even today, some of us don’t think too much about it, and come up with something like this (no offense to Breaking Bad lovers)



Ask yourself whether the color looks appropriate to you. Unless you’re a fan you won’t be falling for this one anyhow.

Tara Hornor thinks color choice is really important for content advertising. She says, “I’m a big believer in color. I would go so far to say that all colors are beautiful, even the ones I don’t relate to very well.” According to her, the combination of right colors produces the exact feelings marketers wanted to evoke among targeted audiences.

On the other hand, a wrong color combination can simply devastate everything – the efforts, the content, the brand and the reputation. So, for marketers, who always use bright, abrasive, neon or mismatching colors, their brands may grab few eyes initially but impact in the long run will damage their reputation.

If it seems interesting to you, the next thing you want to know is about the kind of feelings colors evoke.

So, what kind of feelings do wrong colors evoke among audiences?

  1. You will simply ignore the content that doesn’t look appealing to you. This is the reason why, out of 4.72 billion pages on World Wide Web 75% websites are inactive because of poor traffic or other reasons.
  2. With many high definition websites that have proper color themes and the right kind of content mix, seeing a website with disturbing colors and improper text structure will make you think that it’s probably a scam. Even if it wasn’t the case at first place.
  3. Sharp and bright colors distract attention. Sometimes, people avoid such content because they think bright and sharp colors are for children. How would you react to this content?

You’ve probably seen much of the stuff before, now you can ask. “What is the perfect combination for the perfect content?”

Let’s make it simple. Anything that’s not disturbing your eyes and you feel attracted to it is close to perfect. A combination of soft and soothing colors can attract anyone who is not color-blind.

What can you do to make your content close to perfect?

Even if you’re not a professional marketer, you can create perfect content by following some simple and effective rules. These are as follows:

  1. Avoid using green on top of green background, or yellow on green. It can be a great combination for wearable but not for reading. You must have noticed marketers totally avoid light green or a combination of green, yellow and purple in one add.
  2. Just like green, the combination of blue, yellow and Magenta can be as confusing. Yellow text doesn’t go well with red background. In fact red background is closer to black when it comes to balancing it with other colors.
  3. Similarly, avoid using dark colors on dark background. This implies to red, blue and purple on black background. Besides, this combination won’t excite an online shopper to buy your story. Black background is totally out of sorts when it comes to marketing. If it’s really necessary for branding, use colors like white, light grey, sky blue for your fonts. When you’re using black background, don’t forget to maintain 50/50 or 40/60 (40% black and 60% other colors) between back ground and font, because black has the tendency to overlap other colors when it’s overused.
  4. Another thing to avoid is using light colors on light background. Because by doing so, you will divert almost 80 percent of your audience away, because they don’t have the perfect “6 by 6” eye sight to read.
  5. Rainbow colors don’t make a readable content, unless it’s for kids. Neon color combination can catch attention just for a few seconds, then it starts to irritate the reader. If you’re thinking about using neon or rainbow colors for next content, you’re the enemy of your brand.
  6. Colorful background can only develop the interest in picture, not the text. If you really want to put the text on a textured background, at least make it a little dull in color so that the text on top of it can catch attention. You can also place the text in a box with solid color.
  7. If you’re using gradients in your image, don’t pick same color for gradient and fonts. Otherwise, your content becomes hard to read.
  8. Avoid using multi-color boxes on one page. It’s not only immature, but also disturbing for eyes. Limit your choice to up to three colors on one page.

By now, you have learnt 8 ways to ruin your web content. A bit of a web research will unleash few more. But don’t count them as an obstacle to create highly engaging content, because once you have an idea about the right color themes and perfect combinations, you will have countless ways to attract customers.

Nevertheless, the infographic you just saw talks about the power of colors and how you can play with them to engage your customers. Learning the art of color is always fun and there are endless possibilities as well.



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