This post will let you know how to leverage your tweets by using Twitter hashtags effectively. If you’re an entrepreneur and the Internet is your main medium for marketing, making your content more visible should be your top priority.
There are a number of ways you can do that. Most of the time, it depends upon the nature of the content and the platform you’re using to market your business. In today’s fast paced world, no business can overlook the importance of Twitter; the microblogging social networking website that is a perfect to spread your marketing message.
It wouldn’t be out of place to say that Twitter is the new Google. But with so many Tweets being posted on a daily basis, how can yours stand out and gain more visibility from the people interested in your industry?
Entrepreneurs looking to expand their business through Twitter must know how to effectively use hashtags. You should be able to research and find the most common hashtags that the target audience is using to search for content. It has been proven that Tweets with hashtags are likely to get 50% more engagement than Tweets without hashtags. Also, Tweets with hashtags are retweeted at least 2 times more often compared to plain Tweets.
To understand more about how Tweets work, take a look at this analysis our Marketing Team made – “How to Increase Twitter Engagement; Trend Analysis of 2M Western Language Tweets.”
A hashtag is not a buzzword – if you don’t invest time researching the latest hashtag trends for your business, you’re missing out big time! Check this Offerpop history and evolution of hashtags (#) infographic for some interesting data.
Did you know that the word Hashtag is now an official English word? Before Twitter and social media revolution, the “hashtag” was known as the pound sign or the number sign. A little-known fact is that the first #hashtag on Twitter was posted on Aug 23, 2007, by open source advocate Chris Messina. He was inspired by the usage of the hashtag in early IRC networks popular in the 90’s.
Before we present you 25 of the most used and inspirational hashtags for entrepreneurs, we must warn you first, don’t overdo it! Using too many hashtags in your tweet may serve the opposite purpose and lower your followers’ engagement on Twitter. one or two hashtags per tweet is all you need.
Remember that it’s not the number but relevance and content are what matters most.
Here is the list of the most used and influential Twitter hashtags for entrepreneurs our social media experts have gathered:
- #Mentor or #mentoring
Twitter for Business Basics
With around 500 millions of tweets sent every day, Twitter offers businesses a one of a kind opportunity to bring attention to brand awareness to their projects. There is hardly a business that couldn’t benefit from direct unfiltered exposure. No matter if you are a small retailer or a giant in your industry, there is always a creative marketing strategy that can engage your target audience.
Here are few tips from our social media experts on how to use Twitter for business (for beginners)
- Always start with the basics. – Learn how to compose a tweet, how to discover conversations and hashtags related to you.
- Customize your profile carefully. – Twitter is all about keeping it short and simple. In addition, choose business photos and forget about the selfies. You might also want to include your company logo.
- Engage your followers. – Once someone has followed you, they probably want updates and/or interesting information. Therefore, tweet consistently, but leave a minimum of 30-minute gap between tweets (except if you’re broadcasting something important live).
- Open up your network. – Follow people back. This is especially valid for start-ups and new businesses. That way you allow users and potential customers to interact with you directly via personal message. Thus making them more prone to giving you feedback and suggestions.
Once you understand the basics of Twitter, you can actively use it to achieve brand awareness and other goals. As easy as it may sound, keeping up with all the latest social media trends and statistics is time-consuming and rarely as transparent as it seems.
There are a lot of backstage tests and analytics run by marketing teams on a daily basis in order to come up with the best SMM strategies to serve their clients. Building a reputable brand name and increasing brand awareness is a long process that can take years for a non-professional.