Marketing is not an easy job. There are many things to take into account, and various strategies and tactics you can develop. Understandably, it can be hard to dedicate your focus to all of them, and it can be especially challenging to identify what would work best for your business.
But not to worry. Today, we’ve gathered some of the best marketing tactics you should try in 2022.
Marketing Tactics That Will Help You Thrive in 2022
- Social messaging.
- Virtual reality.
- Social eCommerce.
- Live video.
- Ephemeral content.
- Social advertising.
- Mobile ads.
- Employee advocacy.
- Personalized content.
- Social influencers.
- Customer experience.
1. Social Messaging
Private social messaging has become more common than any other marketing tactic. If you’re not convinced, take a look at these stats from DreamGrow:
- WhatsApp has over 2 billion active users per month.
- Facebook Messenger has over 1.3 billion monthly active users.
People like using private social messages rather than communicating or engaging on social media. That’s why these messaging apps have more active monthly users than the top social networks.
You could be surprised to notice that one-fourth of all apps were uninstalled as soon as they were used only one time, though messaging apps tend to last longer in mobiles.
So, consider using messaging apps like WhatsApp, Facebook Messenger, QQ Chat, WeChat, etc.
2. Virtual Reality
We all know VR is the most sought after technology these days. Its popularity keeps on growing day by day. Interestingly, popular brands like Facebook, vTime and GoPro have been investing religiously in virtual reality – they’re the ones making it grow.
- vTime is the first VR-powered network. You can interact with your friends in a virtual location and get a unique experience of social networking.
- You can see many VR Clips on GoPro’s YouTube channel.
- TOMS is doing it just like GoPro.
It’s not a new thing that videos are more popular than any other content, and VR is an extension that brings immersive experience. So, VR trend can make your brand a real hit if you capitalized on it.
3. Social eCommerce
Do you know that social media is the second most useful network for users who want to buy online? All leading networks such as Facebook, Instagram, Pinterest, and Twitter allow users to use their apps to buy products online.
What’s more, 88% of users admit they’ve bought a product or service after watching a brand’s video. Here are few more stats that speak volumes.
- Twitter have been testing a “Buy” button feature for quite a while, and the response was awesome even back in the day. This implementation will surely come sooner or later.
- In 2019, more than 31% of the consumers used WeChat to purchase online.
- Snapchat has integrated a variety of eCommerce tools.
So, if you get your brand ready to sell on social networks, there is a huge opportunity for you to increase your sales exponentially.
4. Live Video
Have you noticed how live video took Facebook by storm? People are going crazy about this new feature. Among others, Twitter and Instagram came up with the similar feature in 2016.
It’s not the end because top social networks have shown their interest in immersive videos.
So, this is a great opportunity for you if you explore live video features. You can easily expand your reach to top social networks.
In fact, 68% of marketers believe that interactive video will become even more important in the future.
5. Ephemeral Content
This breed of content has a very small life. It stays live for a few moments, or at most, up to 24 hours.
The disappearing content trend was introduced by Snapchat, and it has been quite an experience.
Instagram is another social network where you can find similar videos and messages.
Considering the popularity of these social networks and the engagement people show with the ephemeral content, it’s likely to stay around in 2022.
What’s in it for you? You can prepare brand-related disappearing content and boost your engagement on these networks.
A chatbot is a chatting robot that interacts with online users. In reality, it’s a computer program. This marketing tactic helps businesses to interact with their customers and solve their queries in real-time.
Having many customers on social media, businesses are switching to chatbots so that they can interact with every customer on their profile page.
You can use a chatbot and customize it according to your needs. It will help you win over your customers by showing that you are there to meet their needs.
7. Social Advertising
Social networks are smart enough to personalize the social content users love to see. In a way, it poses a challenge for new businesses to get their posts viewed.
So, here’s a solution. You can spend on social advertising and promote your brand in targeted regions and countries.
In 2022 alone, US companies spent just under $63 billion on social media advertising. It’s time you should be thinking seriously about promoting your brand on social media.
8. Mobile Ads
Mobile ads will continue to grow in 2022, as well as, in years to come. That’s obvious since mobile users are increasing exponentially. Therefore, businesses are investing in mobile ads on social networks.
Twitter and Facebook are generating 60% – 80% of ad revenue through mobile ads. You need to create a social advertising strategy that also has room for mobile ads.
Artificial intelligence is another subject that’s been getting quite the attention. Brands like Facebook, Snapchat, Google, LinkedIn, and IBM have been investing heavily in AI. And soon there will be many other social networks in the competition.
Chatbots help business generate more leads, improve customer service satisfaction, and provide speedy responses. . There’s an opportunity for businesses as they’ll have better resources to interact with their customers.
10. Employee Advocacy
It’s not a new thing, but employee advocacy has been progressing relatively slow as compared to other marketing ploys. It’s a simple brand promotion, but it’s done by the employees of a company. And it’s pretty effective.
- More than 30% of fast-growing businesses have formal programs for employee advocacy, and
- Approximately, one out of every five employees is an employee advocate.
Since 2013, there has been a significant rise in this form of marketing and close to 50% of businesses mentioned they consider employee advocacy as their major marketing tool.
As social networks are growing and messaging apps are getting more attention, employee advocacy has become more important for the businesses, so they can expand their reach and engage with customers.
Readers Also Enjoy: 6 Employer Branding Strategies for Attracting Top Talent – DevriX
11. Personalized Content
You will see personalized content across all social media platforms. Consumers like personalized offers, so they can keep their activities private.
What’s more, people get frustrated with irrelevant content.To bring relevance to their content, businesses will definitely invest in business tools to gather insights.Businesses will obviously retarget their consumers with better campaigns and personalized offers.
12. Social Influencers
Influencer are still a major factor in digital marketing. . That’s because people don’t like to see annoying ads. But they like a brand that’s being promoted by their favorite celebrity or industry-leader. So, influencer marketing is more than likely to grow on social networks.
13. Better Customer Experience
Do you know that the majority of customers still believe, only 1% of all the brands can deliver products/services according to their expectations?
So, how can you make a customer-centric organization when customers don’t trust you? Your social media page should be updated on a regular basis. It must be well-managed and customer-centric. You need to be on your toes to provide a quick response to your customers.
All these facts and figures show that social media is getting more and more powerful with time. So, you need to create a sound strategy and apply the best marketing tactics to capture your audience across top social networks. Invest in social media marketing and see how it will pay you back.