Fraud is a major challenge for eCommerce businesses and has led to significant financial losses worldwide. In 2022, online brands experienced approximately $41 billion globally in losses, and this number was expected to rise to $48 billion in 2023. Moreover, the impact of deception goes beyond financial implications. It also harms the buyer experience and Read More
You’ve seen it countless times – there’s a product, and its inseparable companions – the features, and its benefits. In fact, have you ever wondered how a feature could also be a benefit? Of course, both serve different purposes, but sometimes a feature could also be seen as a benefit. Readers Also Enjoy: How to Read More
Part of the Google user experience crusade is to provide quick and reliable answers that users seek within as few clicks as possible. In fact, while pursuing that goal, the search engine started to depart from its service as a liaison between users and websites. As a result, it evolved into something different – a Read More
SEO is a process that always requires lots of time. That’s why every marketer or businessman who is engaged in search engine optimization needs time-saving tools and solutions to automate and boost performance. After years of development, progress has brought around such a wonderful technical invention for browsers as the toolbar. Nowadays, there’s hardly anyone Read More
Email is everywhere these days. We’re bombarded with promotional messages, newsletters, and spam, spam, spam. But one type of email delivers special value – the transactional email. Transactional emails provide key information users need, like order confirmations, password reset instructions, or shipping notifications. They deliver personalized, concise messages that focus on the essential details of Read More
Incorporating multimedia in to your content can have various benefits. To know more about this check out the infographic at the end of this post
Blogging is a great way to position yourself and your brand as a thought-leader in your industry. You can show your expertise, build authority, attract traffic, generate new leads, and, eventually, convert them into clients, if you manage to nail your blog promotion strategy. However, to that end, your posts have to reach an audience Read More
“What a wonderful day, let me browse the internet, and take a look at a bunch of ads”, said no one ever. Yeah, ads are annoying. Back in the day, TV commercials were technically unskippable, always irritating viewers by interrupting their favorite shows with what felt like an eternity of products and service promotions. Naturally, Read More
When a website’s traffic is down, a lot of questions arise. Using tools like Google Analytics to monitor website traffic can be particularly enlightening when you’re faced with a consistent decline or a sudden drop. This situation happens to every site and often gives its owners sleepless nights. The decline could be a clear signal Read More
Google’s sophisticated algorithms are constantly evolving. But, backlinks remain a key factor that determines how your site ranks for targeted keywords. The links are a signal to Google that your pages are valuable, and that you should rank well as a result. Building quality links is the foundation of successful SEO campaigns. As a process, Read More
Ready to take your business to the next level? It’s time to get strategic with behavioral targeting. Instead of using a one-size-fits-all approach, it lets you connect with your audience based on their specific interests and browsing habits. In this article, we’ll dive into behavioral targeting, covering everything you need to know, including ethical implementation Read More
Are you aware that the most successful SEO experts use and recommend WordPress? Not surprisingly, one of the reasons why WordPress is so ahead of the competition is that it works so well for search engine optimization. Don’t take our word for it. Look up your favorite publishers, blogs, and media sites you frequently use. Read More
