Growth marketing or growth hacking has been around for years, especially among startups. The question is do all modern marketers know what it really means, and are they aware of how to leverage it outside the startup frame? Scaling a business has many challenges, and learning the best strategies to help you grow your company Read More
Dynamic pricing is a controversial topic that has been talked about a lot in the past few years. Technological progress and advanced artificial intelligence (AI) algorithms enable companies to constantly track customer purchase behavior and base their decisions on it for the sake of profit. Amongst the benefits of AI for digital marketing is the Read More
Choosing whether to have a one-page website or not can be tricky, because single page and multiple pages websites can both be a great option. In one case, you have a unified one-page experience, and in the other you can make sure that you have all the pages that you need on your website. These Read More
Catering to your customer’s needs and providing a top-notch experience is an integral part of running an eCommerce business. You have to offer high-quality products, lightning-fast customer service, and an eye-pleasing well-functioning website. However, regardless of whether you own a simple online store, a major marketplace that connects millions of sellers and buyers, or a Read More
Case studies are an invaluable marketing tool for educating your audience and increasing conversions. When making a purchase decision about 78% of buyers turn to case studies, compared to other traditional sales materials. Why? Because marketing case studies provide credible customer success proof. A case study is essentially a detailed story about a problem that Read More
Whether you’re aware of it or not, your brand has a personality, just like humans do. If you don’t have a defined personality, people won’t be able to figure out if you’re the right company for them. A strong brand personality can be your foundation for boosting brand loyalty and customer retention. It can be Read More
You’ve carefully built your website and you’ve spent days and months on design and depth. This also might include hours of tweaking on the webpage. But there’s only one big issue – it loads slowly! When it comes to online experience and conversion rate, speed is a vital factor. If your webpage is not fast Read More
Your website says a lot about your business, but solely building a good site isn’t enough. What you need is a message that highlights how your brand is different. In other words, you need to craft your unique value proposition and communicate it effectively. As a marketer you need to tell people what makes your Read More
Marketers nowadays are gathering hills of information. However, it is true that the capacity to gather the information far surpasses the capacity to socialize and analyze it.
A decade ago SaaS solutions took the software marketplace by storm and the industry has been growing ever since. This rapid development made the technology not only popular but easily accessible to corporations and small-and-medium businesses alike. However, an SMB or a startup has different needs than a large corporation or enterprise, and that should Read More
When one hears the word ”leads”, numbers often seem to come to mind. But that isn’t always the case when we’re talking about leads. Some think it is just about listing names and data of every contact that comes across your website or dedicated channels. However, it’s not just about getting as many contacts as Read More
Have you ever heard of hyper-personalization? This concept is becoming increasingly common in many business fields and offers unique opportunities to digital marketers. To this end, it’s worth considering how it works and how you might be able to utilize it for promoting your business’s marketing successes and profitability! So, without further ado, let’s take Read More
