Digital advertising is a major component of today’s marketing strategies and if you have not included it in your business strategy yet, it’s time to change that. Whether your company is a B2B or B2C, digital advertisements can help you expand your online presence, foster more conversions and secure more sales. Implemented correctly, digital advertising Read More
As a digital marketer, you should know that link building is one of the top three most important Google ranking factors. Just as the type of links matter, so do the words used to describe them. In the SEO world, these phrases are known as anchor texts or just anchors, and they are more important Read More
In the age of the Internet, businesses that leverage digital tools have a distinct competitive advantage. Digital resilience is one of these instruments, and along with online literacy and cybersecurity, it encompasses all the different ways that companies can use digital systems to quickly recover and adjust to uncertainty. Today’s business environment requires going digital. Read More
By definition sales effectiveness refers to a collection of metrics that can give you a better idea of your sales team’s overall success rate. It measures performance either against business goals or against revenue and profit, and sometimes it is even used interchangeably with sales efficiency. However, while both efficiency and effectiveness relate to performance Read More
Are you looking for a way to give your eCommerce sales a boost? If so, has discount strategy crossed your mind? When employed wisely a discount campaign can yield a healthy increase in revenue. But you need to pay attention – if handled poorly, it can devalue your bottom line. Choosing the most appropriate discount Read More
One of the main tasks for digital marketing professionals when working on their SEO strategy is to research keywords that are perfectly suitable for their content. They help blog posts and web pages rank better in searches, making them visible to the right target market. However, targeting the right keywords is not always a walk Read More
Marketing is all about convincing consumers that what your company offers is exactly what they need. But the thing is, that people today are aware of this. They know that your goal as a marketer is to influence them with your message. That’s what makes them untrusty of ads and commercial campaigns. Whom they trust, Read More
Buyer intent indicates a lead’s willingness to purchase your product or service. It includes behavioral signals to help businesses identify in which stage their potential customer currently is so marketing and sales teams can effectively guide them when making a purchase. Understanding it is a powerful way to grow your qualified leads. Its data can Read More
Last year was marked by so many fundamental social and business changes. Digital advertising was no exception. Especially in adtech, 2020 not only confronted us with new challenges but also increased the effect of already existing problems. It is no news that the industry is suffering from a lot of inefficiencies due to the increasing Read More
Standing out in a sea of competitive marketers and content creators can be overwhelming. You have to make sure that you are using the right tools and have been implementing effective strategies that set your brand apart from your competition. Without these efforts, your website might not have the desired level of depth to reach Read More
Most marketing strategies are all about generating massive amounts of leads and moving them down the funnel to be nurtured until a fraction of them become clients. The idea is to have a maximum of viable audience exposed to your message and hope they find what they need in your products, right? This approach has Read More
When it comes to customer retention, you need to think about more than just having your existing clients stay longer on your website and continuously keeping them coming back. It’s the process of maintaining a good relationship with your customers and gaining their trust and loyalty, so they want to stay with you. Brands are Read More
