It is a fact that video has taken over and become the king of content. The latest digital marketing trends confirm that in 2020 video will continue to be on the rise. The trend keeps growing and the predictions for 2021 are that on average a person will watch videos 100 minutes per day. Videos Read More
April 2020: in the present social-distancing reality and the lockdown situation, more than ever before, people have to use the Internet for purchasing. Luckily, they can order whatever they see online and enjoy the safety of buying it from home 24/7. TIn the past 10+ years, the retail business has been shifting to online, considering Read More
The new decade in digital publishing is well underway! Predictions about the industry are flying in, and experts, as well as the big players in the field, are already making their viewpoints for 2020 and beyond. With the latest happenings in the world, and the rapid evolution in digital publishing, innovations are bound to happen, Read More
Partnerships are one of the most important aspects of business. It does not matter what your industry is or how your company is structured. In most cases, you either sell products or provide services which means your whole business is dependent on the relationships built with clients. We asked 8 professionals to share how they Read More
Web design and web development are quite tricky terms. Many site owners tend to confuse them and don’t know what kind of specialist they need for their website. In this article, we are going to explain in more details what’s the difference between web designers and web developers, so online business owners can have a Read More
An excellent WordPress design relies on superb UX. A designer can always draw an inspiration according to his/her taste. However, to make the WordPress layout work, it needs to be aligned with the target users and their needs. Your WordPress site needs to be helpful, and more importantly, useful to your prospects. A user-centric WordPress Read More
What is personalization in the context of eCommerce? This strategy aims to show visitors that your online content is relevant to their needs. It is based on their personal data and previous behavior on your website – searches, purchases, location, interests or demography. The content itself can have different formats, depending on the products or Read More
Why doesn’t your website convert as much as you want it to? You’ve spent resources on creating a nice website following the latest trends, but your conversion rate is low. What’s missing? That’s right, you need a lead nurturing strategy. Struggling with a low conversion rate is not unusual nowadays. The reason is that the Read More
Imagine your target customer sitting on a couch and scrolling through their social media. Between a couple of friends’ posts and pages they follow, she sees the ad about a sale on your eCommerce site. The user clicks on the ad and is directed to an internal page on your site where they can see Read More
Remote work has been on the rise in recent years in many industries. It has a lot of benefits: convenience, saving time and money, increasing productivity, allowing for more focus and flexibility. For 65% of workers, working from home is a reason to like their job even more. According to FlexJobs survey, telecommuting is the Read More
Influencer marketing comes with a glaring opportunity for all brands. It scales the power of word-of-mouth marketing through public figures that shoppers appreciate. But since emerging back in 2015, it has experienced ups and downs, and even several public scandals. So, in 2020, does influencer marketing work yet? The Influencer Marketing Benchmark Report from 2019 Read More
What is WordPress? WordPress is the most popular content management system (CMS) that powers 63% of all websites with a CMS, which equals 36% of all websites on the Internet. As the leading CMS, WordPress enables a whole ecosystem of business opportunities. You can create different types of websites like eCommerce shops, business websites, publishers Read More
