The STP Model of Marketing Segmentation, Targeting, and Positioning

To grow your business, you don’t have to sell to everyone. There are not a lot of products in the online world that appeal to every single person on Earth. Discovering your customers and targeting them is the concept that stands behind the STP model of marketing. The acronym stands for the following key parts … Continue reading The STP Model of Marketing Segmentation, Targeting, and Positioning