Consumers are making more purchases online now than ever before. But they’re also using the internet to inform their buying decisions, find solutions, and engage with brands. This means that there are ample opportunities to connect with people online and direct them to your website. It’s called traffic and driving traffic to your website is a key part of making sure that your company is successful and profitable.
If you want to drive more people to your site, make the most of your existing traffic, and build up your brand, then these are the traffic-boosting tips and tools you need to have in your arsenal.
Plugin to Modern SEO Strategies
SEO is a very effective way to bring web traffic to your business by embedding keywords or phrases into the headline, copy, and metadata of your website. Search engines rank results based on relevance, and if you can land on the first page or two of results for the top keyword searches in your industry, then you’ll be able to increase your traffic substantially.
SEO is a science though, and the methodologies that work best are constantly changing. You can remove a lot of the guesswork from your SEO efforts by using a WordPress plugin for SEO. Yoast is one of the most popular WordPress SEO plugins. It is easy to use and helps you ensure that the website copy and content you create is optimized for SEO. It can help analyze your existing pages and content, guide your writing process for best searchability, and automatically optimize your meta tags.
Think Long-Tail in Keywords
Using keywords can boost your website in search results and help more people discover your website as just the solution they’re looking for. However, search algorithms are always evolving and becoming more sophisticated to help users find more of the specific information they’re looking for online. Single word keywords probably aren’t going to land your website in a coveted first-page position anymore, so you have to think long-tail when it comes to your keywords.
Long-tail keywords aren’t universally popular, but they can help you bring much more traffic to your site if you’re able to zero in on exactly how your target customers are searching for the products and services you offer. Plus, they help increase the time people will spend on your page if you get it right. Comb through your customer feedback and research how those in your target demographic are phrasing their searches. The closer you can get to their conversational language in searches, the more traffic you’ll bring to your pages.
Stay Top of Mind Through Retargeting
Retargeting is a great way to make the most of your traffic by bringing people back to your site when they’ve been browsing but did not end up making the decision to buy. If you’re already using Google and Facebook ads, then this is a key strategy to stay top of mind with customers as your ads follow their online activity and appear where they’re spending their work or leisure time online.
You can use tools like Google Adwords Remarketing or Facebook Remarketing to manage your ads individually, but there are also tools like AdRoll and ReTargeter that help you manage your remarketing efforts across all the platforms you may be using it.
Automate Your Email Marketing
Traffic and email marketing have a cyclical relationship. Your email marketing campaigns drive more traffic to your site, and the traffic that comes to your site, opts in, or buys, feeds back into growing your email list. To market effectively via email in today’s business landscape, you simply must have marketing automation tools in place.
Email marketing tools such as MailChimp and Sendgrid can help you manage all your email campaigns with a suite of tools designed to help you every step of the way, from creating and sending marketing campaigns to measuring their effectiveness. Once you find the sweet spot in your email marketing, you can even automate many of your email sequences to maximize your time and ensure you’re always driving quality email traffic to your website.
Create a Social Media Siphon
No matter what industry you’re in, chances are that the majority of your potential customers are spending a large amount of their time engaged on social media. They’re already there, so it’s your job to make sure that they’re engaging with your business. You should have social media accounts on all the major platforms with consistent branding and messaging across every profile so that your potential customers can recognize you no matter where their social surfing takes them.
Post engaging content, spark interesting discussions, and (pay attention here) make sure you’re offering customer support through your social media channels. Consumers are becoming social shoppers and they also expect quick responses to their questions to choose their brand of choice. You have a very unique opportunity with social support because it can help you not only drive leads to your site but also foster brand loyalty.
Demonstrate Value in Online Communities
Online communities can be a good opportunity for boosting your traffic as well, but it will require you to spend time creating a favorable reputation in any community you join. The key tip for succeeding in this tactic is to spend time becoming involved first. You should ideally aim to spend a couple of weeks interacting with community members and providing them with genuine value. Doing so will elevate you as a regular contributor and build trust.
This way, when you do begin linking to your site more people will be paying attention.
Make sure you heed the rules of any online community you join and adhere to them strictly. You can do just as much damage to your brand as you can good in these communities so it’s important to know what will tarnish you in the group or even get you banned totally.
Get Creative with Content
You’ve probably heard time and again that content is king. You might even think it’s bordering on cliché-but that’s because it’s absolutely true. Content hits a trifecta of business-bolstering effectiveness. It can drive a lot of traffic to your site, is well-loved by the search engines, and can be extremely advantages to your brand-building strategies online.
Your content has to be great to work, though, and keeping up with your content needs can quickly become overwhelming if you’re trying to create it all yourself. If you can’t yet justify a content writer in your budget, you’re not without options. You simply need to get a little creative. Here are a few ideas to get you started.
The guest content opportunity can work well for you in two different ways. First, you can search out reputable sites in your industry and submit guest posts for their blogs. There are plenty of companies looking for help with great content, and if you have the expertise and unique ideas to contribute, you’ll likely be able to land some spots.
Guidelines differ from business to business, but you’ll generally have the opportunity to link to your website in your guest bio. If your content impresses readers, it will bring them to your site to learn more about your business.
This method works in reverse as well. Open up your blog to guest contributors and create your content submission guidelines you want them to follow. This helps keep your content fresh, helps you build industry connections, and can help bring traffic to your site as well.
While you should endeavor to keep your content as fresh and regularly updated as possible, there’s opportunity in your archives. You can repurpose old content by updating it and sharing it again, or you can make it look different to help people see it with fresh eyes.
Being imaginative and giving your existing content a facelift can help you bring more traffic to your site without a lot of extra work. For example, you can go through your top blog posts and then transform that information into a new format. Create an infographic, turn it into a presentation, write a short ebook to give away as an opt-in download, create a quick script and make a YouTube video, go live on your Facebook page and deliver the information in a fun, engaging way.
Using this tactic, you can easily turn one piece of content into a variety of different mediums that will engage people according to their preferences and bring more people to your site as a result.
Leverage Your Presentations Via SlideShare
Another quick way to drive traffic to your site is to load all your presentations into SlideShare. Make sure your presentation titles align well with your top keywords and searches, and you’ll help even more people find your business. Search engines smile favorable on presentations which can help you rank higher in search results and establish you as a trusted leader in your industry.
Driving traffic to your website can help benefit your business in many ways, and there are many effective methods for bringing more people to your business. These tips and tricks can help figure out which methods make sense for your business and give you ideas on how to get started.
Author Bio: Jeni Rogers is a researcher and regular contributor to TrustRadius, where she shares her knowledge of the latest trends in B2B news and software.