Twitter has proven to be the most efficient social media network for business. However, to realize its full potential, you need to use all the tools it provides. And hashtags are among the most powerful ones!
Do you know the word “hashtag” has been officially inducted in the English dictionary? Hashtags are now used on most social media platforms such as Twitter, Instagram, and TikTok, and they’ve become popular even on Facebook.
In fact, hashtags are such a major part of pop culture now, that younger generations have started to even talk in hashtags, like, they literally say the word “hashtag” followed by a word that labels the way they feel and/or describes a situation.
But how to hashtag on Twitter properly? And what are the hashtags that get you followers?
Aside from their multiple random uses that people assign them, hashtags still have a functional purpose. In this article we will focus on that, and provide you with actionable tips on how to up your Twitter hashtag game and increase the engagement of those awesome tweets that you’ve been posting.
Read on to find out!
What Is a Hashtag?
Simply put, a hashtag is a keyword or a phrase used on social media platforms. Hashtags are marked by placing a hash sign (also known as the number sign) “#” at the beginning of the word. If the phrase consists of more than one word, they are written without spaces between them..
A hashtag can be related to a feeling, pop culture reference, industry, trend, or, practically, any topic that’s relevant to the post.
For example – #Internetmarketing #socialmedia #icebucketchallenge #excited
Furthermore, companies can create branded hashtags that are unique to their business and/or products and encourage their customers to use them.
For example, Nike have created the #justdoit based on their popular slogan and use it to tag inspirational tweets and retweets about success stories.
— Nike (@Nike) April 18, 2020
What Is the Purpose of a Hashtag on Twitter?
Similar to other social networks, on Twitter, businesses and people use hashtags to make their content more searchable, and label it.
With hashtags your content becomes part of something bigger – it could be a trend, an interest, a topic, or a movement that people care about. If your tweets feature that particular popular hashtag, they are bound to get noticed by more people. As a result, if what you’ve posted grabs their attention, you are likely to get more likes, retweets, followers, and, ultimately, more people visiting your website to become clients.
Regardless of whether a person is following you or not, if they search a particular hashtag or click on one in a related post, your content will pop up in the list.
Not every hashtag has a grand following. However, when large numbers of users are using the same hashtag it starts showing up as a top trend.
Trending topics are usually related to major events happening around the world. Breaking news, a celebrity receiving an award, a political scandal somewhere, a natural disaster – whatever else is huge at that moment.
Hashtags can be very useful for your business. They can help you gain popularity and reach a wider circle of people, grow your audience, and achieve your social media marketing goals.
How to Hashtag on Twitter Properly?
As with any other social media trend, to benefit from Twitter hashtags, you need to know how to use them properly.
We’ve prepared a list of best practises that will allow you to create and use winning hashtags that get you followers on Twitter, and boost your profile’s performance:
1. Make Sure Your Hashtags Are Relevant
The most important rule when choosing a hashtag is to pick something relevant. Think of how you want users to discover your profile and content, and research Twitter keywords that they are using when browsing outside of their own timeline.
These will help you identify topics to comment on in your tweets, and will also allow you to figure out the angle to approach them.
When you already have a tweet in mind, consider what’s most important about what you have to say – is it the feeling, the topic, the industry, and so on. Again you should look for trending hashtags that others are already using, as this will make your own more visible.
All in all, the hashtag can be both a simple search indicator and a powerful message in itself. When you manage to combine these two, you can count on the most engagement.
2. Create Original Hashtags for Chats
If you want to start a fresh conversation and/or an original Twitter chat where you network and discuss important topics with your followers, you should consider creating a unique hashtag for the occasion. This way, you will make it easier to follow by your customers, as your target audience will be the only one tweeting on and seeing the trend.
— EcomChat (@ecomchat) June 22, 2020
To that end, you can do a simple Twitter Search and make sure that your hashtag has never been used before. If it has been , you can still consider using it, just make sure that it’s not something too popular because this may unnecessarily complicate things.
3. Keep Your Hashtags Short
Short hashtags make life easier for your audience because they are quick to remember and key into the search bar.
Did you find it easy to read this? Can you repeat it with next to no effort?
Point and case.
Furthermore, it is important to keep in mind that Twitter only allows 280 characters per tweet. Longer hashtags means that you have less space for your content and link.
Last but not least, Twitter is a place where people like to discover new things. Unless they are looking for a particular hashtag, they usually key more general terms like industries, topics, brand names, ect. Sticking with those will provide you more visibility.
So, keep it short and sweet.
4. Industry Keywords
There are tools like Hashtagify that allow you to search for industry specific keywords. You can then select the best keywords from the list and use them in your content on Twitter.
This will help you find what users want to know about your industry, how they search, what phrasing they use, etc. Also, by entering the terms in the Twitter search yourself, you can find out what’s already been said on the topic, what is the general attitude, and how your content fits in.
By using the insights provided by the tool, you can not only research what your followers care about, but what your competitors have been up to lately. Their strategies can inspire you with ideas about your own hashtags and overall Twitter presence.
5. Limit the Number of Hashtags
Unlike Instagram, on Twitter you shouldn’t be too generous with the number of hashtags you use.
If you are wondering how many hashtags on Twitter are too many, the simple answer is – one or two are enough.
There are many reasons behind this, but the top one is that on this platform if you overuse them, your posts start to look spammy and may drive your followers away.
Aside from that, as mentioned, you only have 280 characters to impress the person and grab their attention. Wasting them on numeros meaningless hashtags will dilute your message and may confuse the users.
In short, choose one or two most relevant keywords, trending topics, or branded terms and stick with them.
You can use the rest of your characters to make a point, ask a question, say something smart, and/or add a powerful CTA.
6. Come Up With Branded Hashtags
As mentioned, branded hashtags can be a powerful tool to position your business on Twitter, and connect with your audience.
You can think of one general brand hashtag, as well as come up with new ones for campaigns, events, products, and so on. Follow the tips above to make them short, sweet, relevant, and simple.
Once you’ve coined the hashtag, invite your followers to use it and instruct them how to do it. For example, you can launch a user-generated content campaign that compels people to share their thoughts on the campaign and add the hashtag. Or post a photo and do the same.
The point is to not only use the hashtag yourself, but convince others to do the same.
7. Start a Movement
If marketed well, hashtag challenges and movements can spread like wildfire. To be able to achieve this and make an impact, you should choose a topic that is relevant to your business and matter to your audience.
The most successful movements are usually focused on a social or environmental cause, a current issue, or a common interest that the audience and the business share.
To make the movement successful, you should launch a campaign that supports it, and invest in PR, and influencer marketing to boost visibility. Also, you should provide guidelines, or at least a background story about the topic, but, at the same time, leave enough space for people to relate, feel free to express themselves, and contribute with their unique POV.
8. Don’t Be a Hijacker
Using someone else’s hashtag(s) with an aim to promote your business is unethical. It’s basically profiting from other people’s hard work. Twitter won’t ban you from doing that, but it is not a good business practice. It may give you that temporary boost, but in the longer run your business is likely to suffer.
Remember BE ORIGINAL!
That said, there is nothing wrong in supporting a cause that another business is promoting. Just make sure that you show genuine interest in it, and are not only doing it for the attention.
A nice way to show your appreciation is to mention who’s originally behind the hashtag, and/or retweet their content.
Experts recommend having at least one hashtag per tweet, but not exceeding two. Sounds simple enough. However, choosing the right ones may be a real challenge.
All in all, Twitter hashtags increase the likelihood of your content being discovered online, which can bring more traffic to your website, and increase your following. They are a great tool in improving your visibility on the social network and may contribute to making your tweets more engaging.
On top of that, hashtag and topic research can provide you with valuable ideas on how to engage your audience. So don’t miss adding a hashtag or two to your tweets, they sure make a difference!
Leverage the power of Social Media
Building a social media strategy required dedication and ongoing commitment. We can unify our content marketing efforts with social media marketing chops by handling your channels on social media mediums such as Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest.