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WordPress For Ecommerce: 10 Things You Need to Know

wordpress for ecommerce

The growing eCommerce industry is certainly an incentive for business owners to set up their own e-commerce sites. While this may seem daunting at first, WordPress for eCommerce can help you along the way and make this task as painless as possible.

Why choose WordPress for your eCommerce business? Because it opens a wide array of opportunities for you. It can make your eCommerce business attain success due to its competitive features suitable for marketing trends. Moreover, it enables your site to answer these questions:

  • Will your site perform excellently on all levels of design and functionality?
  • Can you effortlessly create an atmosphere for shopping that customers will enjoy?

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”-Jeff Bezos, Founder of

So, are you excited to get started on your WordPress eCommerce website? There are already millions of business websites using WordPress. However, take your time to learn these few, but very important, eCommerce terms.

Recommended: How to Migrate From Shopify to WooCommerce: Step by Step Guide

Important eCommerce Terms

  • Cart Abandonment: Users don’t complete their purchasing transaction because of something unexpected like a shipment fee or hidden charges.
  • Average Time on Site: The average amount of seconds a user spends on your site. This calculation is based on all site visitors within a given time frame.
  • Conversions: Also known as Average Order Value (AOV).
  • Cookies: These are bits of information stored on a user’s browser. eCommerce uses cookies for ad targeting, dynamic website content based on user signals, and saving shopping carts (also known as “a persistent shopping cart”).
  • Order Tracking: The process in which a customer can check an order’s delivery status. Generally a tracking code is issued upon the completion of the purchase.
  • Product Affinity: Products that are frequently bought together.
  • Product Relationship: Products that are viewed frequently by the same user.

10 Things You Need to Know When Using WordPress for E-commerce

WordPress has thousands of themes and plugins loaded with features that can help you optimize your e-commerce site.

1. SEO-friendly

It is a  task that should be given major attention. A site’s visibility holds a promising future for your business. So, if you are working on how to make your e-commerce business rank higher on search engines, think WordPress. It has a framework which is easy to crawl. In fact, Google’s Matt Cutts endorsed WordPress during WordCamp San Francisco, 2009. You can find his personal blog on WordPress.

2. Customizable

WordPress site is customizable; therefore you can freely update your eCommerce site anytime. You may use its list of shortcodes to add functionality without writing any code.

Ecommerce leaders will have to keep with these changes (and others) to survive and stay ahead.”- Linda Bustos, E-commerce Expert from Get Elastic

3. Hosting Multimedia

Sound and motion are two variables that essentially make your site interactive. Images, audios, and video files are important in this current marketing mix. Therefore, to boost sales, you need to capture your target audience’s attention quickly and engage with them.

This task is made easier by WordPress through inserting multimedia files into your sales page or products gallery without hassle. Moreover, you can edit them anytime you like. WordPress is really a handy platform to improve your eCommerce business functionality and interface.

Pro Tip: 93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision (Justuno)

4. Integration

This is one of the special features of WordPress because you can advance the performance of your website by integrating other applications with it.

The WordPress Plugin Directory

The WordPress Plugin Directory is the largest directory of free and open source WordPress plugins

In marketing your products and services, sometimes you need to integrate other powerful platforms to give your business an additional boost. Aweber and Mailchimp, for instance, help a lot in increasing your list of subscribers and customer database. In addition, WordPress can also work with popular payment gateways.

5. Establishes Community

Having people talking freely and helping one another adds to the value of your website. A Forum or Message Board is essentially a vital aspect of your e-commerce business. This increases your brand awareness and credibility. Besides the Contact Page, customers and prospects can easily access a supportive community that your site has established. The interaction with the admin and the users on the message board helps to strengthen the bond.

6. Not Committed to One Hosting Provider

If you need to switch a provider or host, you can now do it without experiencing too much downtime. This is because WordPress works well with pretty much every server. So, if you need to make the switch, review the following article from WPBeginner. There are several free WordPress hosting options as well.

7. Can Be Used as Membership Service

If your eCommerce business is designed for membership service, WordPress is ready to get you going instantly. You can start selling subscriptions plans for your service or products in the members’ area.

8. Schedule Posts

A time-consuming task is scheduling posts, say for example, a sales promo or new product launch. Thankfully, WordPress is designed for such a purpose.

9. Multi-User Capability

Your business is gearing towards the next level. There’s an inevitable need to add people to manage your site to maintain the quality of it. Thus, WordPress gives you the freedom to assign different roles to different individuals. Here is a summary of them from WordPress Codex:

  • Super Admin
  • Administrator
  • Editor
  • Author
  • Contributor
  • Subscriber

10. Managing Orders

This tedious admin task also has a direct effect on customer’s experience. See how WordPress works out the mandatory obligations in reference to customers’ orders. Go here.


Selling services and products require a great eCommerce platform to handle the many different, and often complicated, tasks. As an entrepreneur, your customers come first. Good business practices should also be maintained. Thanks to WordPress, you can now handle business transactions and other activities efficiently and effectively. Moreover, its growing list of products, that cater to the needs of the users, is insightful and can increase your awareness on how to maximize your website.

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