Artificial intelligence is very quickly changing our lives and the way we do business. AI has made its way into various aspects of our everyday activities, and the way we conduct online searches is no different. Search engines, like Google, work by collecting huge databases of information, so that when a person enters a phrase Read More
In the last year or so, AI-generated content and particularly AI writing has shot from novelty to inevitability. Robots can crank out words fast, and produce large amounts of content for free. Usually it is spammy content that Google already despises as not useful to humans. The reason is that AI writing has the personality Read More
Did you know that keywords have tails? Some are short, some are long… no, we are not talking about real tails, of course. The tail is a metaphor for the length of the keyword, but what does this all mean? Stay tuned as we decipher short-tail keywords, when to use them, and how. Readers Also Read More
Imagine one day you wake up and your website’s Google ranking has dropped dramatically. Before you do anything, take a deep breath. This rarely means imminent doom for your site. More often, it’s fixable and due to something such as a change in the way Google ranks sites, technical glitches, quality problems, or algorithm updates. Read More
When it comes to customer relationship management (CRM) solutions, HubSpot has carved out a reputation. One of its special powers comes from its famous Workflows feature, which automates tedious tasks so you can focus on building relationships. In this article, we’ll explore how Workflows streamline your strategy with personalized touches that wow your audience. Whether Read More
Keywords are the essence of search engine optimization. More so, picking the right keywords for your website can be vital to the success of your business. What is more, you need to find a balance between using short-tail and long-tail keywords, to increase your chances of getting maximum online visibility, and drive the most traffic Read More
SEO is a tough gig. There are so many elements to achieving a good SEO score that it can be difficult to check them all off. And even if you know exactly what to do, it’s easy to overlook things and end up with a page that could be better optimized. Thankfully, WordPress users have Read More
If you’re a business looking to maximize the impact of your marketing investment, sponsored content needs to be on your radar. But before spending, ask yourself two questions: What is sponsored content, and what are the proven strategies to apply in 2024? This type of paid advertising is everywhere now. In the US, spending on Read More
Part of the Google user experience crusade is to provide quick and reliable answers that users seek within as few clicks as possible. In fact, while pursuing that goal, the search engine started to depart from its service as a liaison between users and websites. As a result, it evolved into something different – a Read More
Blogging is a great way to position yourself and your brand as a thought-leader in your industry. You can show your expertise, build authority, attract traffic, generate new leads, and, eventually, convert them into clients, if you manage to nail your blog promotion strategy. However, to that end, your posts have to reach an audience Read More
Ready to take your business to the next level? It’s time to get strategic with behavioral targeting. Instead of using a one-size-fits-all approach, it lets you connect with your audience based on their specific interests and browsing habits. In this article, we’ll dive into behavioral targeting, covering everything you need to know, including ethical implementation Read More
Duplicate WordPress pages are interpreted as a text or block of text that is an exact copy of original content that was found on another website. Copies that are paraphrased, even partly, or spun are also considered duplicate content. Websites that steal content from other pages usually do not rank well on search engines. However, Read More
