Leads get scored and prioritized automatically.
A defined scoring model surfaces the leads actually worth a rep's time immediately, instead of leaving the team to guess which prospects are genuinely ready to talk.
Demand Generation
Your pipeline runs dry every quarter because demand generation isn't a system.
We build demand generation programs for growth-stage and medium enterprise B2B companies at $30M–$500M ARR, connecting strategy, multi-channel campaigns, and lead nurturing into one system that keeps your pipeline full instead of refilling it in bursts.
- Multi-channel campaigns
- Lead scoring & nurturing
- Marketing automation
- Built for your pipeline
-
C-Suite / Executive
The pipeline looks healthy in January and empty again by March, because demand generation has never been built as a repeatable system.
Campaigns run in bursts whenever someone remembers to launch one, and nobody has ever built the kind of consistent, always-on program that keeps the pipeline full quarter after quarter.
-
RevOps Leadership
Leads come in from five different channels and land in five different places, so nobody can actually see the full picture of what demand generation is producing.
Without a connected system, campaign data lives in separate platforms, and building a single view of pipeline contribution means manually stitching reports together every single month.
-
Marketing Leadership
You have tried paid ads, email, and social, and the leads still are not coming in at the volume the business actually needs.
The problem is rarely a lack of effort. Without a coordinated strategy connecting every channel to the same goal, each campaign works in isolation and the results never compound into something bigger.
-
Sales Leadership
A prospect shows real interest, goes quiet for three weeks, and by the time anyone follows up again, the opportunity has already gone cold.
Without consistent nurturing and lead scoring, even genuinely interested prospects fall through the cracks, and reps end up chasing cold leads instead of working the warm ones that actually convert.
What It Costs
The cost is not the campaign spend, it is the qualified lead that goes cold.
| Where it leaks | What it costs |
|---|---|
| Campaigns run in isolation | Every launch starts from scratch, with none of the compounding effect a coordinated program produces. |
| No lead scoring | Every lead gets treated the same, so reps spend their time chasing prospects who were never actually ready to buy. |
| Inconsistent nurturing | Genuinely interested prospects go cold between the first touch and the eventual follow-up, and the opportunity quietly disappears. |
| No unified reporting | Pipeline contribution lives across five platforms, so nobody can honestly say what the program is producing this quarter. |
| Campaign Launched → Leads Captured | Volume looks fine at the top, and the numbers stop making sense the further down the funnel you go. |
| Leads Nurtured → Becomes Pipeline | The genuinely qualified lead becomes pipeline that never actually closes, because nobody scored it or followed up in time. |
Maturity
The four stages of demand generation.
Most $30M–$500M ARR companies oscillate between Stage 1 and Stage 2. They have campaigns, and they have channels. Neither adds up to a program that keeps the pipeline full quarter after quarter.
01: Campaign by Campaign
Demand generation happens whenever someone launches a campaign, with no consistent strategy connecting one effort to the next.
Most start here02: Multi-Channel but Disconnected
Several channels are active at once, but each one runs independently, with no shared strategy or lead scoring tying them together.
03: Connected but Unoptimized
Channels feed into a shared system, but nobody is systematically testing or improving performance based on what the data actually shows.
04: A Repeatable Demand Engine
Strategy, channels, scoring, and nurturing all work together as one system, continuously tested and optimized to keep the pipeline full.
Where we take you
The Shift
What changes once demand generation runs as a system instead of a series of campaigns.
Demand generation runs as a consistent, always-on system.
Channels, content, and nurturing work together continuously, so the pipeline stays full instead of refilling in bursts every time someone remembers to launch a new campaign.
Consistent nurturing keeps every prospect warm.
Automated, well-timed follow-up keeps genuinely interested prospects engaged, so opportunities do not quietly go cold while waiting on someone to remember to reach out.
Methodology
The DevriX Demand Generation Method.
We understand your market and your current campaigns before building anything new, because a strategy built without a real audit is just a guess dressed up as a plan.
Phase 01 / 06
Audit and Discovery
We start by analyzing your current market, your audience, and every campaign already running. We look at what is actually working, what is not, and where the real opportunity is, so every recommendation that follows is grounded in your actual performance rather than assumptions.
Output
A documented audit of your current demand generation performance and market position.
Phase 02 / 06
Strategy and Roadmap Design
We build a roadmap tied directly to your actual revenue goals. Which channels, audiences, and messages deserve investment first gets decided deliberately, rather than spreading effort evenly across everything at once.
Output
A documented demand generation strategy and roadmap tied to your revenue goals.
Phase 03 / 06
Lead Scoring and Nurturing Design
We design the model that decides which leads are actually ready for a rep. A defined scoring model and nurture sequences mean sales and marketing finally agree on what a qualified lead really means, instead of arguing about it every quarter.
Output
A documented lead scoring model and nurture sequence design.
Phase 04 / 06
Multi-Channel Campaign Execution
We build and launch campaigns across the channels that actually matter for your buyers. Email, paid, social, and content all get coordinated around the same strategy, instead of running as disconnected, one-off efforts that never compound into something bigger.
Output
Live, coordinated campaigns running across your priority channels.
Phase 05 / 06
Optimization and Testing
We continuously test messaging, targeting, and channel mix against real performance data. The program actually improves over time, instead of running the same campaigns indefinitely simply out of habit.
Output
An ongoing optimization process backed by real campaign performance data.
Phase 06 / 06
Reporting and Handoff
We report clearly on what the program is actually producing. Pipeline contribution, cost per lead, and channel performance all get tracked and explained, and your team gets trained to read and act on that data going forward.
Output
Regular performance reporting and a trained internal team.
The demand generation practice.
Demand generation is delivered as a set of service lines, each with its own strategy and implementation scope. Most programs run two or three in parallel where they address separate channels, and in sequence where one depends on the data or content another produces.
-
Hypothesis backlog
Experimentation-as-a-Service
A continuous testing program run as a service: hypotheses, test design, execution, and analysis across your funnel, so growth decisions are settled by evidence instead of opinion.
OutputA running test backlog with documented results and decisions for each experiment. -
Target account selection
ABM Optimization
Account-based strategy and implementation for the accounts that actually move your number: target account selection, tailored messaging, and coordinated sales and marketing plays.
OutputA live ABM program with named target accounts and coordinated plays against each tier. -
Account structure
PPC Optimization
Paid search and paid social strategy and implementation, built around cost per qualified lead and pipeline contribution rather than clicks and impressions.
OutputPaid campaigns reported on cost per qualified lead and pipeline contribution. -
Thought leadership
LinkedIn Marketing
Organic and paid LinkedIn programs, including executive thought leadership, built to reach buying committees where they already spend their attention.
OutputA running LinkedIn program covering company presence, executive voice, and paid reach. -
Content strategy
Content Marketing
Content strategy and production mapped to the questions buyers actually ask at each stage, so the library compounds into demand instead of sitting unread.
OutputA content plan and production cadence mapped to funnel stages and target segments. -
Technical SEO
SEO / AIO Optimization
Search and AI-answer visibility as one discipline: technical foundations, topical authority, and the structure that gets you cited by search engines and AI assistants alike.
OutputA prioritized SEO and AI visibility roadmap with technical fixes and content targets. -
Funnel analysis
Conversion Optimization
Strategy and implementation across the paths that already carry traffic: forms, landing pages, and funnel steps rebuilt so the demand you pay for converts.
OutputRebuilt conversion paths with measured before-and-after performance.
The Stack
The tools we use, and the reasons we chose them.
We choose our tools because they support one connected system, not because they happen to be the easiest platform to sell.
One connected system
Stack I
CRM and Marketing Automation
HUBSPOT · SALESFORCE
- Every campaign wired to the CRM your sales team already runs
- Leads, scoring, and nurturing live in one place, not a marketing silo
- Full pipeline contribution visible where reps already work
Stack II
Paid and Social Channels
GOOGLE ADS · LINKEDIN ADS · META
- Campaigns on whichever channels actually reach your buyers
- Coordinated through one shared strategy and reporting layer
- Not managed as separate, disconnected efforts by channel
Stack III
Content and Synthesis
CLAUDE AI
- Campaign performance and audience data analyzed at scale
- Messaging variations generated and tested rapidly
- Far faster than a fully manual creative process would allow
Deliverables
What you actually walk away with.
SPECIFICATION SHEET
04
A documented picture of your current demand generation performance and a roadmap tied directly to your revenue goals, so the plan is grounded in real numbers rather than assumptions.
OUTPUT
Delivered inside your CRM and marketing automation stack, ready for your marketing, RevOps, and sales teams to act on.
A defined system that decides which leads are actually ready for a rep, with nurture sequences that keep the rest engaged until they are.
OUTPUT
Delivered inside your CRM and marketing automation stack, ready for your marketing, RevOps, and sales teams to act on.
Coordinated, running campaigns across your priority channels, not a set of recommendations you still have to implement yourself after we leave.
OUTPUT
Delivered inside your CRM and marketing automation stack, ready for your marketing, RevOps, and sales teams to act on.
Clear reporting connecting spend to pipeline, plus a trained internal team that knows how to read the data and act on it.
OUTPUT
Delivered inside your CRM and marketing automation stack, ready for your marketing, RevOps, and sales teams to act on.
Case File 01 // Patchstack · Open-Source Vulnerability Intelligence
Patchstack: from a passive CRM to a demand engine.
Patchstack had only ever used HubSpot passively, with no scoring, no pipeline visibility, and product data living outside the CRM, so no campaign could be tied back to revenue. We cleaned up and standardized the properties, rebuilt lead scoring on weighted engagement signals, synced the full product library, wired in Recurly and LinkedIn Sales Navigator, configured a single active pipeline, and delivered MRR/ARR forecasting dashboards for the board. Then we moved them onto Marketing Pro so campaigns, nurturing, and qualification ran on the same system as the pipeline.
ARR growth
41%
Rep time saved per deal
30%
Deals tagged to a product
100%
Client Profile
PATCHSTACK
SECURITY SAAS
40+ DEALS
When it comes to a high-scale revenue delivery initiative, DevriX gets the job done, period. They quickly jumped in on a partially-started project and led it to completion in record time. They worked with our team to iron out the finer details while building the full picture. Communication, attention to detail, and attentiveness were all 5-star. Stellar work.
NITROPACK
5/5
on communication, attention to detail, and attentiveness across a high-scale revenue delivery initiative
CEOs, COOs & CFOs
You're dealing with
- A pipeline that looks healthy some quarters and empty the next
- Competing priorities that starved demand gen of real investment
- Limited visibility into whether marketing spend produces pipeline
What you get
- A demand generation system that keeps the pipeline full consistently, with clear reporting connecting spend directly to pipeline and revenue outcomes.
RevOps Managers & Directors
You're dealing with
- Data silos across campaign platforms with no unified view
- Monthly manual stitching of reports from five different channels
- No standardized lead scoring both sales and marketing agree on
What you get
- Data integration that finally gives you one unified view of demand generation performance, plus a standardized lead scoring model everyone actually agrees on.
Marketing Directors & VPs
You're dealing with
- Campaigns that never hit the lead volume the business needs
- A lack of buyer journey insight into what actually works
- MarTech not set up to support coordinated, multi-channel campaigns
What you get
- A strong lead pipeline with measurably higher conversion, better attribution and ROI measurement, and MarTech that supports your campaigns instead of working against them.
Sales Directors & VPs
You're dealing with
- Interested leads going cold between the first touch and a reply
- No scoring, so reps chase leads that were never ready to buy
- Missing account intelligence when a rep finally gets involved
What you get
- Higher sales velocity from leads that are actually scored and prioritized, plus consistent nurturing that keeps prospects warm until they are genuinely ready for a conversation.
Outcomes
Strategic outcomes,
Strategic outcomes,
measured.
0
%
ARR growth at Patchstack after product, billing, and go-to-market data landed in one revenue model.
KPI/01
0
%
Less rep time per deal on entry and reporting, once properties, scoring, and workflows were standardized.
KPI/02
2.4
x
Pipeline volume at EnviroKlenz after web and attribution integration put both companies on one measurable stack.
KPI/03
In their words
Proof, not just a promise.
CASE FILE · NitroPack · High-Scale Revenue Delivery
When it comes to a high-scale revenue delivery initiative, DevriX gets the job done, period. They quickly jumped in on a partially-started project and led it to completion in record time. They worked with our team to iron out the finer details while building the full picture. Communication, attention to detail, and attentiveness were all 5-star. Stellar work.
Mihail Stoychev
Co-founder, CEO of NitroPack (acquired by WP Engine)
NITROPACK
0
On communication, attention to detail, and attentiveness across a high-scale revenue delivery initiative
Why Us
Why not just run the campaigns yourselves or hire a vendor?
01
We will just run the campaigns ourselves.
Running campaigns without a coordinated strategy behind them usually produces the same inconsistent results internal teams are already getting, because the campaigns were never the actual problem, the lack of a system was. We bring the strategy, the scoring model, and the nurturing infrastructure that turns individual campaigns into a repeatable pipeline engine.
02
Why not just hire a lead generation vendor.
Most lead generation vendors optimize for volume, handing off a list of contacts with no scoring, no nurturing, and no connection to how your sales team actually qualifies a deal. We build demand generation as a full system, connected to your CRM and your actual sales process, not a list dropped over the wall.
03
Isn't this just paid advertising.
No, paid advertising is one channel among several. We build the full system around it, strategy, lead scoring, nurturing, and reporting, so campaign spend actually compounds into pipeline instead of producing a short-lived spike in traffic.
Get Started
Find out exactly why your pipeline keeps running dry.
A thirty-minute call. We will review your current demand generation efforts and show you specifically where leads are going cold and where the real opportunity actually is. No deck.
Technical Buyer
Answers for the technical buyer.
The questions Marketing, RevOps, and Sales leaders ask us on the first call, answered directly.
01 How long does it take to see results?
It depends on the channel and the goal. Paid campaigns can generate leads within weeks, while nurture campaigns and longer-term strategies tend to show stronger returns over a few months, and we will give you a realistic timeline during the initial audit.
02 Do you handle every part of the campaign, or just parts of it?
We can handle strategy, creative, execution, and reporting end to end, or work as an extension of a team you already have in place, depending on what your organization actually needs.
03 How do you make sure the leads are actually qualified?
We combine data segmentation, multi-channel outreach, and a defined lead scoring model, so the leads that reach your sales team are the ones genuinely most likely to convert, not just the ones that filled out a form.
04 Can you integrate with our existing CRM and marketing tools?
Yes. We integrate with most CRMs and marketing automation platforms, so demand generation data flows directly into the systems your team already uses instead of living somewhere separate.
05 Can you support us on an ongoing basis?
Yes. Most engagements continue as an ongoing program, since demand generation compounds over time and the strongest results tend to come from sustained, continuously optimized effort rather than a single campaign.
06 What do you need from us to get started?
Access to your current CRM and marketing platforms, along with an initial conversation about your goals, so the audit can start from an accurate picture of where things actually stand today.