Done-for-you LinkedIn thought leadership for mid-market and private equity companies between $30M and $500M ARR. We turn your leadership's expertise into a consistent, ICP-aligned presence - strategy, drafting, publishing and reporting - tied back to pipeline, not likes.
The expertise sits with your leadership. The buying decision sits with a committee that never hears it. Between the two sits every post that never got written.
Visibility is supposed to build pipeline influence, but between running the business and everything else on the calendar, a consistent cadence keeps losing to whatever's actually on fire that day. The expertise exists - it just never leaves the room.
LinkedIn analytics are disconnected from the CRM, so a post that drives real buying-committee interest looks identical to one that just got a few likes from coworkers.
Generic posts about industry trends don't move a buying committee. Without a point of view tied to what your specific buyers are struggling with, the content blends into everyone else's feed.
A consistent, credible presence would warm up a buying committee before a rep ever reaches out. Instead, every outbound conversation starts completely cold.
You already have the insight. The gap sits between what your leadership knows and what a buying committee ever sees - and it widens every quarter nobody publishes.
Real expertise, no consistent presence. LinkedIn is an afterthought, updated when someone remembers.
Today for most teamsPosts go out occasionally, usually written in a rush, with no strategy connecting one to the next.
Common at $20–$100M ARRA steady cadence exists, but content isn't tied to ICP pain points or revenue priorities. Engagement plateaus.
Content is strategic, consistent, and tied to pipeline - a system, not a personal hobby squeezed into a Sunday night.
This engagement builds your path hereSix shifts that turn executive visibility from a good intention into a revenue system.
A managed content engine keeps your leadership visible every week - whether or not this is the quarter everything else is on fire.
Posts are grounded in your buyers' real pain points, not generic industry commentary that blends into the feed.
A clear, differentiated point of view means your leadership shapes the conversation instead of adding to the noise.
Reporting connects content performance to buying-committee engagement, so you know what's working and why.
You review and approve, or hand off entirely - either way, the blank page problem disappears.
Consistent, credible visibility warms up prospects long before a rep ever picks up the phone.
Before a single post gets drafted, we map what you're actually trying to move. We start with a working call to understand your revenue goals, ICP, and GTM priorities - so the entire engine gets built around outcomes that matter to RevOps and demand generation, not "post more on LinkedIn" as a vague goal on its own.
In a 45–60 minute working session, we define your messaging pillars, point of view, content angles, and demand generation objectives. This becomes a unified narrative that supports Marketing, Sales, and RevOps alignment - not one executive's personal brand in isolation.
You receive a full month of strategic content drafts - posts, carousels, insights, and conversation starters - each designed to attract your ICP, educate the market, and strengthen your authority. You approve, refine, or request adjustments; the drafting itself is never your problem to solve.
This is the difference between a personal posting habit and a managed program: posting times get set based on when your specific ICP is engaging, not a generic best-practices chart, so content reaches the right people at the moments most likely to drive engagement and pipeline influence.
We publish, monitor, and adjust in real time while you stay focused on running the business. This is the difference between a task on your list and an engine running quietly in the background.
Engagement gets tracked and tied back to pipeline influence over time - not just likes and comments - so you can see which themes actually resonate with buyers and refine the narrative accordingly.
Six workstreams, run end to end - from revenue alignment through to monthly reporting.
The revenue goals, ICP, and GTM priorities the whole engine runs on.
The point of view your leadership can defensibly own in the market.
A full month of ICP-aligned drafts, ready to review or hand off.
Posting windows tied to your specific ICP's real engagement patterns.
A live, actively-managed engine - not a calendar invite you still have to action.
Performance tied back to pipeline influence, wherever the CRM allows it.
A documented point of view built around your ICP and revenue priorities. The reference every draft and campaign runs against.
POV Statement · Messaging Pillars · Buyer-Role Angles · Content Themes · Voice Guide · Do/Don't Rules
Posts, carousels, and conversation starters, ready for your review. Drafted around ICP pain points, not generic industry commentary.
Long-form Posts · Carousels · Conversation Starters · Reactive Takes · Comment Prompts
Scheduled and monitored, not a calendar invite you still have to action. Posting windows tied to your ICP's real engagement patterns.
Posting Schedule · Live Monitoring · Comment Triage · Reactive Adjustments · Sales Handoff Signals
Performance tied back to pipeline influence, not just likes and comments. Set up in your CRM before launch, not after.
Engagement Report · Theme Performance · Buying-Committee Touches · Pipeline Influence View · Narrative Refinement Notes
Typical engagement: strategy and narrative in the first two weeks, content live shortly after. Publishing and reporting are continuous.
Two reps were messaging leads by hand, which capped outreach and left conversations invisible to the CRM. We took the client through Meta business verification, moved them onto the WhatsApp Business API through Zendesk, added a connector for campaign sending, and synced every interaction back to HubSpot contact records.
They bring a spirit of collaboration to their work, as well as taking initiative on virtual project management. It’s extremely rare to work with a firm that has both development and business revenue chops. One remarkable thing: I have never met the DevriX team. We have never even spoken on the phone or VoIP. Another member of our team has spoken with them, but the point is I’ve been able to get projects done with DevriX that involved complex design requirements without ever talking real-time. That requires an exceptional attention to detail. I cannot recommend DevriX highly enough.
Most ghostwriters optimize for posting volume. That produces a busy feed and not much else. We build the narrative around ICP alignment and demand-gen strategy first, so every post is designed to support pipeline influence - not just a weekly output count.
Because Marketing is usually running the demand engine, and executive thought leadership keeps getting pushed. Even where the strategy exists, the drafting, scheduling, and monitoring rarely does - and "post more" quietly falls off the roadmap again.
If you have a narrative strategist, a research analyst, an executive ghostwriter, a scheduler, and a RevOps analyst with capacity - do it. Most $20–$100M ARR teams have one of the five, and that person is already underwater.
Good. Then it's a shorter engagement. We'll pressure-test it against your ICP, your revenue priorities, and your CRM data, score the narrative and cadence, and tell you what's operationalized and what's fiction.
A 30-minute call. We'll review your current LinkedIn presence and show you the narrative your ICP is not hearing yet. No deck.
The questions RevOps, Marketing, and Sales leaders ask us on the first call, answered directly.
Consistent, high-intent content creates inbound demand by educating the market and building executive authority. This strengthens the revenue engine, improves pipeline quality, and helps align Marketing, Sales, and RevOps around one narrative.
Strategic, ICP-aligned content warms up buying committees and positions your leadership as a trusted authority. That tends to produce higher-quality inbound conversations and shorter sales cycles - not just more comments.
Most ghostwriting optimizes for posting volume. We build the narrative around ICP alignment and demand generation strategy first, so every post is designed to support pipeline influence, not just engagement metrics.
The service is built for busy executives. We handle research, drafting, scheduling, and optimization - you can review and approve, or we publish fully on your behalf if that fits better.
Most clients see increased visibility and engagement within the first 30 days. Revenue impact compounds as the narrative gains traction and your audience grows.
Yes, wherever your CRM allows it. We connect engagement data back to pipeline, and the content strategy is built to reinforce the same messaging your broader demand gen campaigns already use.
It helps, but not required. Where formal ICP segmentation doesn't yet exist, Stage 01 surfaces it. The narrative work depends on it, so this is often the highest-leverage part of the engagement.
A 45–60 minute working session, access to your CRM (read), and one executive willing to approve drafts. That's the minimum.
