It’s not a secret that mobile-grounded ad impressions are the major driving force behind successful advertising campaigns. Moreover, according to Digiday, the ad spend on mobile is up to $24 billion, with Google raking in a massive $19 billion of that! Mobile became, and it will remain, the dominant way in which users access the Read More
Are you using a local SEO strategy to increase your traffic? If not, you might be missing out on some serious business, especially if you run a small to medium brick-and-mortar company. Local SEO copywriting is an important skill to nurture if you want to grow your business’s traffic, particularly in the city or town Read More
Businesses invest a lot to capture and convert users as new customers. As a matter of fact, for every $92 spent on attracting potential customers, $1 dollar is spent on conversion rates. Studies have also shown that the ad-blocking usage has been increased to 40% on laptops, and 15% on mobile devices. There is a Read More
You’ve put a lot of time and hard work into your WordPress website for the sake of engaging users and directing more traffic and leads to your business. However, luring modern users so that they will interact with the content on your website is not that easy. They’ve become more savvier than ever before, and Read More
Content is and will remain king of the publishing industry! Furthermore, there are types of content that always manage to bring the big bucks, and there are also types of content that will bring nothing more than a view, a glimpse, a regular stat in your Google Analytics report. However, it’s still surprising to see Read More
What is web accessibility exactly? Well, it is certainly more than a catchphrase that will make you sound smart attending WordCamps! As a matter of fact, WordPress sites that don’t comply with the accessibility rules are the perfect target for lawsuits and lower conversion rates. However, having an accessible WordPress website means much more than Read More
As the eCommerce industry continues its growth, retailers can experience the benefits of selling goods online, particularly if they use a CMS such as WordPress and an eCommerce extension such as WooCommerce. It is the chief eCommerce plugin that can serve as the perfect platform for building a user-friendly online store. The plugin has more Read More
Humans are social creatures. We are wired to connect that’s why communication is very important for us. Over the years, we have seen how communication has evolved. Cavemen drew on cave walls to tell a story. During the 19th century, people would send postcards to their friends and loved ones to share where they have Read More
The evolution of SEO has prompted business owners and marketers to refine their skills and resort to more sophisticated techniques to rank in search engines. While SEO changes in a technical sense, the underlying principles, and concepts of ranking in SERPs are practically the same. In an article in MOZ, Bridget Randolph wrote about the Read More
Marketing funnels and customer journeys are two of the oft-used business marketing and sales terms that a lot of people claim to understand, but how many people actually do know what they mean? Turns out, they might mean something different than you think they mean. So let’s start with the marketing funnel. This, of course, Read More
As a publisher, you cannot increase your audience without building and maintaining your content as well as the infrastructure on which every component relies on. It’s a pretty straightforward concept. Your team probably spends months to develop a viable content strategy that attracts traffic to your WordPress publishing business. Still, is all traffic good traffic, Read More
WordPress Multisite – It’s one of the best features of our beloved CMS. However, this is not something that you can set up and organize with a few plugins and forget about it. It’s a powerful feature that is hardwired within the WordPress CMS that is not necessarily recognizable when you open your Dashboard. Multisite Read More