Nowadays a huge part of business communication is done online. People exchange emails, take part in social media discussions, join Zoom meetings, and make calls on a daily basis. The B2B digital communication has evolved dramatically and it is now easier to do business online, and stay in touch with clients. And it helps to Read More
Building your own website and finally starting the business that you’ve been planning is one thing, but keeping it organized is a different story. It can help with increasing your sales, getting new leads, and keeping your customers returning. In the eCommerce world, the so-called taxonomy is used for eCommerce optimization and classification of the Read More
When social networks launch new features and improve their feeds’ algorithms, new social media marketing trends emerge. Only until a few years ago, we were using social media just to share beautiful photos, post daily well-curated content and create perfectly-timed videos, hoping for higher engagement. Today, we’ve got plenty of options to choose from and Read More
Building a responsible business once seemed an impossible task. The debate around brand ethics has been going on for decades with no definitive outcome and no permanent solutions. But times are changing as environmental and social issues are growing out of proportion and becoming impossible to ignore. This pushes companies to become aware of their Read More
Abandoned shopping carts are a pain every online vendor knows well. The reasons it happens differ but the outcome is the same – unfinished purchases, shoppers lost and revenue drops. In a nutshell, shopping cart abandonment is when an online store customer adds a product to the cart but leaves the website before completing the Read More
When it comes to the term web design, almost all of you have heard the term “Responsive Design”. Though the responsive design is a popular term, the concept and importance are still unclear to many!
Have you ever felt like your marketing strategy is not helping your business grow? Do you feel like you are stuck in a rut and in need of a refresh with your strategy? Are you looking for some marketing growth hacks? You are not alone, as a lot of entrepreneurs and marketing leads go through this dilemma Read More
Starting a business can be an exciting adventure. You are often driven by inspiration and great ideas and can’t wait to share your awesome products with the world. However, before you can start there’s one thing you need to do and it’s to take the time to consider and define what is your brand identity? Read More
Heatmaps are a powerful data visualization tool that can help you understand how users behave on your pages. It records where they click, how far they scroll, what they look at or ignore. They show a graphical representation of data, where values are illustrated with colors and reflect the user interactions. On the scale from Read More
There are two main ways users search for news and information nowadays. The active one is by making queries in search engines on specific topics and/or trends of their interest. The passive one is by browsing news websites, digital publishers and social media feeds. And as Google has been trying to get involved in all Read More
The amount of information every one of us gets on a daily basis is enormous. From things we search to stuff we run into by chance or because we were targeted by an ad. Every brand is trying to reach out, engage and retain a community. You can imagine the competitive buzz in the online Read More
Webinars are a powerful form of content marketing. They can build your brand, help you generate tons of leads, establish your authority as an industry expert, and bring life into long-form static content. The best performing webinars are those that provide new innovative insights on a niche topic in a way that highlights your company’s Read More
