New year, new challenges! Every year brings its own trials and opportunities in the marketing world, and 2019 will not be an exception. As marketing trends come and go, and as businesses use various marketing techniques to attract the customer base, one has to contemplate on how to navigate in the ever-changing marketing world. This Read More
Among the different social media platforms, LinkedIn is the most effective marketing tool for B2B businesses. According to LinkedIn Marketing Solutions Blog, it is the most-used social media platform by Fortune 500 companies. For some business owners, it may be a great opportunity to reach out to the big players in the industry. But others Read More
Copywriting is crucial to the success rate of your landing page. You might have the best product in the world, but if you can’t convince your target clients to take action and convert, they’ll bounce off your landing page. So, how can you write something that is of quality and can persuade people? How can Read More
You’ve poured your heart, soul, and budget into the development of a website that can take your business to the next level, and you expect some results to happen. Though this might not be the case. Your website doesn’t drive enough traffic, doesn’t bring you subscribers for your email list, and consequently, doesn’t convert visitors Read More
As we’ve already mentioned in the first part of this article, a marketing strategy could be extremely useful to gain insight, facilitate a thorough approach for all team members, align their creative efforts, provide powerful monitoring capabilities, and guarantee tangible results and flexibility. It also provides a detailed overview of everything needed to be done Read More
Conversion rates, there’s never enough of them, right? No matter what type of niche you’re in, your website exists to bring you more leads, increase sales, and grow your business in the process. However, if you’re not getting enough clicks and conversions, something must be terribly wrong with your website layout and the marketing tactics Read More
People prefer companies that stand up for something. As a matter of fact, more than 90 percent of millennials would prefer to work with a brand that supports a relevant cause. They want to give their money to brands that have a positive social impact. This is why it’s not hard to realize that if Read More
The Internet is an environment in which the communities of content creators and content consumers coexist and interact between themselves. Each content ecosystem must provide a flawless experience. One of the most powerful ecosystems on the web is WordPress! When a regular Internet user hears the word “WordPress”, he/she immediately associates it with a blogging Read More
This is it, we’re at the culmination of the decade. It seems like 2010 was not that long ago, and lots of trends have come and gone since then, including in the web design industry. Mobile technology started to rule the world, AR/VR/AI were officially introduced, and these technological developments led to more intelligent web Read More
Facebook advertising is the biggest form of online advertising of this digital era. According to Statista, the total social media advertising spend for 2018 in the United States alone is $19.3 billion, and with more than 2.2 billion monthly active users, even in 2019, Facebook is too big of a network to be ignored in Read More
As far as social media marketing networks and product promotions go, Instagram has became a real powerhouse with over 1 billion active monthly users! It’s all about posting quality images, videos, gaining followers and getting interactions. But what if you want to increase eCommerce sales? While in the process of growing its user base, Instagram Read More
Product development and service design are what tailors your services and products to end-users needs, pain points, and requirements. As we look through the most successful projects launched in recent years, personalization is steadily becoming a determining factor for success. Examples are all around us, from Spotify allowing you to discover music daily, based on Read More