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Top SEO and marketing tools for marketers

Top SEO and Marketing Tools for Marketers

Search engine optimization (SEO) is one of the most important aspects of digital marketing. The world of search engines is complex and their algorithms are constantly changing. The latest Google core update announced on May 4th proves that. Later today, we are releasing a broad core algorithm update, as we do several times per year. Read More

How is Artificial Intelligence Changing Inbound Marketing

How is Artificial Intelligence Changing Inbound Marketing?

Inbound marketing has proved to be an effective methodology for businesses to expand their customer base. An effective inbound marketing strategy entails the creation of content that is useful to customers, and effective promotion of the same to ensure this content reaches the target audience. Through inbound marketing, businesses aim to attract customers, convert them, Read More

Six Fundamentals of SaaS Marketing

Six Fundamentals of SaaS Marketing

In this modern world that we are living in, you cannot deny the fact that technology is all around us. You probably use technology for a few hours each day – texting or messaging on your phone, using your laptop to send important emails, or even just watching Netflix on your TV. These days, almost Read More

How to Calculate the True ROI of Your Site

How to Calculate the True ROI of Your Website

For many, their website is not only the foundation of their marketing but also their first major business expense. Your website is an investment, not just an expense – the hub through which you can generate leads and convert them into successful sales. Your website should bring a positive return on investment (ROI) and contribute Read More

12-Marketing-Practices-for-Your-Local-Service-Business

Twelve Marketing Practices for Your Local Service Business

Apart from the intangible, marketing local services differ from marketing products by a very important distinction: the number of in-person touchpoints with the customer and the inherent necessity to keep in touch. Production and inventory costs pressured the companies selling physical products to heavily invest in marketing. Not being saddled with high fixed costs both Read More

How to Quickly Build eCommerce Website

How to Quickly Build an eCommerce Website

According to the latest data from the U.S. Census Bureau, close to one-third of all sales — around 33% — are driven by eCommerce websites. But as you probably know government agencies tend to run a year or two behind when publishing data and that information comes from 2018 numbers. A lot has happened since Read More