Businesses today share fundamental corporate and social commitments. They seek to inspire the community, attract talent and out-originate competition. And more and more of them have a purpose that goes beyond profit. Crafting your organization’s purpose statement is a crucial step early on when you are identifying what it is that you stand for and Read More
Search engines are constantly evolving and algorithms are getting more advanced and refined. Moreover, what’s changing is the way the quality of sites and pages is evaluated. The Google E-A-T guidelines have become the main principles for assessing the value of content and pages, setting the bar even higher. And that’s literally transforming the way Read More
Pricing a product or a service is more than slapping a price tag or writing a number on a website. It’s an essential task for any business owner whether they are just starting their company or scaling it. Choosing your pricing strategy is a complex process. It affects the overall profitability and success of your Read More
Your customers are one of the most valuable components of your business. They help your business grow, and they are a huge part of making your brand succeed. Working on having a strong connection with your B2B customers can contribute to your company’s overall development. With this being said, you should make it a priority Read More
It seems that in recent years Google has been on a quest to provide a better internet experience for everyone. The search engine company has been lifting the page-ranking bar ever higher and refining factors every year. That means their algorithm updates have been consistently taking webpage owners by surprise, leaving them to deal with Read More
In today’s digitized world data visualization technologies and techniques are crucial for analyzing huge amounts of statistics and making evidence based decisions. These enable professionals from many fields to present information and data in a graphical format and pull insights from it. Data visualization enables businesses and organizations to communicate information in a universal manner. Read More
2020 might not have been the best year for businesses around the world, but in terms of technology and digital progress, it has been a push in the right direction. The surge in tech solutions development had a significant impact on digital marketing and SEO. With the massive resources Google has been investing in improving Read More
The ‘old’ product economy was all about transactions – shipping goods, getting new customers and charging for one-time exchanges. Today, a new era is taking stage where the spotlight is on building better long-term customer relationships. It’s the rise of a new global phenomenon called the subscription-based marketplace. Subscription business models are rooted in the Read More
When it comes to marketing performance, one of your main goals should be to measure and calculate your brand’s success. Return on investment or ROI in marketing shows you how much you have succeeded with your strategy and approaches. It also helps you measure your gains and losses to help your business grow. This can Read More
Today’s shoppers consume about 11.4 pieces of content before making a purchase decision. They expect brands to deliver consistent and high-quality content that answers their questions at any point of their journey. And they want a cohesive experience whenever they interact with a business: via social media, a website, a mobile app, in person, etc. Read More
Making decisions based on emotions is almost next to human nature. This applies to nearly everything – from simple choices in your daily life to your buying behavior. According to Inc., 95% of buyers make their purchasing decisions subconsciously These unconscious urges are often driven by feelings, which is why Forbes claims that this type Read More
An effective marketing strategy usually spreads across multiple channels to reach a maximal audience and have an optimal impact. You compose engaging blog posts, invest in social media and Google ads, build email campaigns, and stretch resources to make yourself present everywhere you might be noticed by potential customers. Not every platform, however, works equally Read More
