Consumers today are more informed than ever before–that’s a fact. They know what their problems are, and they even know what could possibly be the solution to their problems long before you can start crafting your sales message to them. Believe it or not, your target customers do so much online research for a given Read More
Every successful marketer knows that social proof has the potential to increase a brand’s conversion rate. Brands use it as a conversion optimization tactic to make the purchasing decision easier for prospective customers. But, what is social proof exactly? Social proof is the impact that the activities and standpoints of the people around us (in Read More
When people talk about WordPress and the benefits of using the platform, they usually mean the development and creation of a remarkable WP website. Whether you want to build a blog, a portfolio, a company website, or an e-commerce, WordPress has always got your back. Read Also: 7 Reasons Why WordPress Perfectly Complements Enterprises WordPress Read More
To attend an industry conference is one of the best ways to keep up and stay ahead in your career or field. During these events, you will learn from the top experts and executives while at the same time networking with professionals like yourself. For this purpose, we’ve curated a list of 21 creative conferences Read More
The Online Advertising Conference live edition was held on March 27th in Sofia. The conference was live streamed on Facebook which made it accessible to hundreds of people eager to learn the latest tips and tricks from Bulgarian digital marketing experts. This is an annual event which has been organized since 2016 and brings together professionals Read More
In the beginning, it was all about Baby Boomers. After that, Generation X emerged to be followed by Millennials. But today, a new generation emerges in an ecosystem that is changing the entire business landscape. This is a generation that is ready and eager to be superior to Millennials and to every other generation combined. Read More
To start things off, let’s first understand what is meant by content formatting. In simple terms, content formatting can be referred to as how content is arranged on the page of a website. It includes headings, fonts, image placement, the use of blockquotes, references, etc. Content formatting is not only crucial for the overall look Read More
Editor’s Note: Read our in-depth guide here on how to create a digital marketing strategy for your business. Digital Marketing can help you succeed in your business if it’s done right. Whether you own an online shop or offer professional services locally, it will help you reach more customers and generate more income. With the help Read More
Integrating a clever social media strategy, which can attract visitors to your e-commerce website, can become one of the biggest catalysts towards the success of your business. If you’re selling a product or service online and you want to improve the overall brand perception, social media is the right way to do it. Before you Read More
The internet is all about communication. People communicate with people, servers communicate with servers. But what happens when the person in front of you doesn’t respond? Or you always have to wait a few seconds. It can be frustrating. This very much applies to the web – when you have to wait every time to Read More
One of the events that are the heart of the WordPress community took place in Mumbai last weekend (March 17-18, 2018). Here is what we loved about it. The local WordPress community came together for a two-day long informal event at Victor Menezes Convention Centre, IIT Bombay, Mumbai. Attendees had the chance to enjoy superb Read More
A powerful content marketing campaign can touch your consumers on a deeper level. It can make your brand resonate with people, and ultimately, make them purchase your product. In today’s online consumer landscape, a successful content marketing strategy is all about understanding what your target audience wants, and then offering them exactly that. You may Read More