We know content mapping and psychographic targeting may sound like complicated topics, but they aren’t really. To demonstrate this, let’s focus on content mapping first. Basically, a content mapping is the idea of “delivering the right results, to the right people, at the right time.” In other words, it’s a map of your campaign. It Read More
Have you ever wondered about the importance of content when marketing a product or an idea? Good content means good marketing. And a good content strategy is that which helps build the image of your brand, gain trust and engage consumers. Achieving all of that through your content is far more difficult than you think. Read More
Have you ever ranked for some high-volume keywords but you could not convert that traffic into sales? Fortunately, you are not the only one. Many website owners have had this problem before. At first, you are probably looking for ways to improve your content, your design, your call to action or anything else you feel Read More
Spring, the season of colors, is just around the corner. In some parts, it must have taken its full effect by now. This is the reason why colors are the subject matter of this article.It shares the infographic on how colors impact the purchase decision process. But that’s not it, because here’s a bonus: If Read More
In the B2B world, long sales cycles are a common and quite stressful phenomenon. Sales from one business to another are less straightforward than selling to a single customer. On the one hand, there are more stakeholders involved. On the other hand, the products/services being sold are usually more complex, involving larger costs and long-term Read More
Website loading speed has always been important but Google’s core web vitals update made it a top priority for all website owners who want to remain relevant in search. While implementing WordPress speed optimization and boosting loading alone aren’t likely to improve your ranking, neglecting slow loading pages will definitely have a negative impact. But Read More
Nowadays, if something is not on the internet, it doesn’t exist. The digital age has created a demand for new business models to accommodate the new reality. Customers have quick and convenient access to any product and service online, and, to stay relevant, companies have to be able to deliver. Regardless of whether you are Read More
Before launching your new product, introducing a new brand, or just planning your next campaign you have to know exactly where you stand in the market. Your current market position helps you maintain a realistic view of your marketing strategy. It also gives you an idea of what more you have to achieve. Competitive market Read More
To ensure that your website is healthy, traffic is wealthy and the strategy is wise, you need to audit it on a regular basis. An audit is the process of examining your pages for SEO, technical and user experience issues. Essentially, you are determining what parts of your site might be broken, ineffective and outdated. Read More
Digital marketing is constantly evolving. Strategies are changing, some channels that used to work well for us, start to lose their significance, and new platforms take their place. To stay on top of this game of ever-shifting priorities, marketers have to be able to evaluate the performance of every channel they are using to communicate Read More
Your customers are the heart and soul of your sales and marketing efforts and time spent trying to get to know them better is never time wasted. Learning what drives the people behind the personas and what their pain points are is crucial for the success of your business. And, as the saying goes, to Read More
In marketing, communication can only be considered successful if the message is properly related to your targeted audience and makes an impact. It is more than just an exchange of information. You may have launched the latest addition to your brand or offer the best cutting-edge service, but if your target clientele does not relate Read More
