A penalty is never a good thing. It doesn’t matter whether it’s in sports or online, it represents a huge disadvantage in any given field. Whether you like it or not, Google will punish you if your website tactics go against their primary goal – delivering the most relevant content that the users search for. Read More
Do you know what your target users do when they open your WordPress website? What is their favorite page, and what are the articles that attract them on your blog? You need to know who visits your website, where do the visitors come from, and what do they exactly do when they land on your Read More
Search engine optimization (SEO) is an anchor of modern entrepreneurship because half of the customers start looking for a brand using a search engine. Google is particularly important here as it holds a search engine net share of almost 75%, but it dominates the rising mobile market even more with over 90%. However, the problem Read More
WordPress is the biggest blogging and CMS platform in the world! Everyone that opts to use WP as their web platform knows about its advantages and online potential. You know that WP is so flexible and convenient for blogging that one day, you’ll write such a good article and “break the internet” within days. Your Read More
If your business is going through a ‘dry spell’ when it comes to generating traffic or sales through content marketing, you might want to consider changing up your strategy a bit. Most marketers and bloggers have little or no clue about increasing leads or traffic through content. In most cases, they use it as a Read More
The explosion in the popularity of social media, and its continued rise in attractiveness, is not just for personal use. Social media is used in a variety of business contexts, from promoting the business itself to selling products. Social media can also be an effective tool for recruiting if used properly. Recruiting and retaining quality Read More
You’ve carefully built your website and you’ve spent days and months on design and depth. This also might include hours of tweaking on the webpage. But there’s only one big issue – it loads slow! When it comes to online experience and conversion rate, speed is a vital factor. If your webpage is not fast Read More
When people think of web design, in most of the cases, the first thing that comes to mind is the homepage, the blog, or portfolio and product pages. But, what about Contact pages? It seems that contact pages are often placed last in the web design puzzle. Why would developers neglect such an integral part Read More
Your brand is more than a logo – it’s an entirety of components that shape the entire identity of your company. The logo and the designs are just the tip of the iceberg and small steps that can successfully lead you to form your brand identity. Today, every business on the marketplace wants to stand Read More
When it comes to inbound marketing, there are average marketers and marketers that use HubSpot. It is one of the most powerful and easy-to-use marketing tools that you can use to grow your business and learn the best inbound marketing tactics in the process. If some of the most successful small businesses didn’t use Hubspot, Read More
Choosing between the options of having a unified one-page experience versus making sure that you have all the pages that you need on your website can be tricky. On the one hand, perhaps you want to offer just precise information, a call-to-action and nothing more, but on the other, maybe the users need more than Read More
When a developer or, an agency, for that matter, start a new project, there are a few things that they need to keep in mind. One of them obviously is the budget. The budget is more or less what defines the scope of work. All initial planning with the client revolves around it. Then there Read More