As a digital marketer, you should know that link building is one of the top three most important Google ranking factors. Just as the type of links matter, so do the words used to describe them. In the SEO world, these phrases are known as anchor texts or just anchors, and they are more important Read More
In the age of the Internet, businesses that leverage digital tools have a distinct competitive advantage. Digital resilience is one of these instruments, and along with online literacy and cybersecurity, it encompasses all the different ways that companies can use digital systems to quickly recover and adjust to uncertainty. Today’s business environment requires going digital. Read More
By definition sales effectiveness refers to a collection of metrics that can give you a better idea of your sales team’s overall success rate. It measures performance either against business goals or against revenue and profit, and sometimes it is even used interchangeably with sales efficiency. However, while both efficiency and effectiveness relate to performance Read More
Are you looking for a way to give your eCommerce sales a boost? If so, has discount strategy crossed your mind? When employed wisely a discount campaign can yield a healthy increase in revenue. But you need to pay attention – if handled poorly, it can devalue your bottom line. Choosing the most appropriate discount Read More
One of the main tasks for marketers when working on their SEO strategy is to look for keywords that are perfectly suitable for their content. They help blog posts and web pages rank better in searches, making them visible to the right target market. However, targeting the right keywords is not always a walk in Read More
Marketing is all about convincing consumers that what your company offers is exactly what they need. But the thing is, that people today are aware of this. They know that your goal as a marketer is to influence them with your message. That’s what makes them untrusty of ads and commercial campaigns. Whom they trust, Read More
Buyer intent indicates a lead’s willingness to purchase your product or service. It includes behavioral signals to help businesses identify in which stage their potential customer currently is so marketing and sales teams can effectively guide them when making a purchase. Understanding it is a powerful way to grow your qualified leads. Its data can Read More
Last year was marked by so many fundamental social and business changes. Digital advertising was no exception. Especially in adtech, 2020 not only confronted us with new challenges but also increased the effect of already existing problems. It is no news that the industry is suffering from a lot of inefficiencies due to the increasing Read More
Guest blogging, when done right, can be a powerful marketing tool. It can increase your website’s organic traffic and improve your business’s credibility. However, with millions of articles flooding every niche on the internet daily, it’s not easy to stand out. Creating unique blog posts that your audience will click on can be tricky, thus Read More
Every major business decision should start with market research. The customer’s needs and pain points and the outside factors influencing them are constantly shifting. This is why their current state should be the first thing you reference whenever making a change. Relying on old data, or no data at all is risky and can cost Read More
Over 3,200 Registered Participants. 121 Countries. 13 Timezones. 29 Sessions. 18 Sponsor Interviews. 48 Speakers, Presenters, and Panelists. WordCamp Europe 2021 has brought together the WordPress Community to share know-how, expectations, and ideas for the future of WP. It was a great pleasure to meet you there! WCEU 2021 In Numbers Let’s have a look Read More
One of the things we love most about WooCommerce is that it’s so flexible and versatile. There is a plugin for virtually anything your eCommerce store might need! Even if you can’t find an available solution to match the features you are looking for, a custom-made plugin can be designed to be a perfect fit. Read More
