Digital marketing efforts and having an online presence have never been more important than they were in 2020. If you haven’t paid any attention to this yet, then now is the time to amp up your marketing game. In this article, we will be reviewing 7 content marketing ideas that you can add to your Read More
Since the year 2000, the Pantone Color Institute has taken up the annual tradition of announcing the color that would best reflect the year ahead. The big reveal for 2021 includes not one, but two independent colors – a neutral Ultimate Gray and a vibrant Illuminating Yellow. These accentuate how different elements come together to Read More
Digital publishers have always been subjected to constantly changing regulations and standards, most of the time even without their knowledge or consent. Also, though quite rarely, they would get notified in a timely fashion to make the necessary adjustments in order to comply. Monitoring and checking whether a website abides to all current standards is Read More
A customer engagement strategy offers the pathway to achieving key business objectives – nurturing loyalty, building customer ambassadorship, encouraging brand growth and increasing revenue. When your company engages with clients, it pulls them closer to your business. It motivates them to interact with your brand and participate in the experiences it creates for them or Read More
If you are looking for ways to shake up your website content performance in 2021, look no further. Podcasts are in fashion and people can’t get enough of them. Podcasting gives a personal touch to the classic plain text formats we are used to. It makes information more accessible and easy to comprehend, and shows Read More
Have you ever looked at a product and thought about why it was so popular with consumers? Perhaps it was something that people find useful for their everyday lives, or maybe because it was being endorsed by a celebrity or someone popular. The latter is known as “influencer marketing”, which we will be talking about Read More
Video is a powerful and persuasive type of content and most marketers consider it to be an essential element of their marketing strategy. It can act as a visual brand ambassador telling the world about your story. Or it can help introduce prospects to your business and therefore increase your chances of capturing leads. If Read More
In the digital world, 2020 will be remembered as the year when big-scale changes happened. Businesses around the world went online, new formats and approaches took over, and suddenly, as if overnight, everything got digitized. This transition brought new cards into play, inspired new initiatives, and forever changed the way we use technology. There’s one Read More
2020 was not the most exciting year for businesses. With a global pandemic at full speed, a lot of companies lost the ground beneath their feet and had to fully transform their work strategy to survive. The whole world had to go digital in a heartbeat and get used to less eye-to-eye contact than we’ve Read More
Quality assurance specialists play an important role in the software development process. You could say that they are the unsung heroes you never hear about. Simply put, they are the ones who need to make sure that a software product is released with the least amount of defects problems. In order to achieve this, a Read More
Google’s two-click penalty has been around for a while, but has become increasingly popular over the past year when some big publishers started complaining about it. Others had no idea what actually hit them. However, they knew that something was not right with the ads’ performance on their website. In fact, if you don’t click Read More
Have you ever heard of one-to-one marketing? It’s when a brand targets individual prospects to market its products and services to. It’s also known as personalized marketing and it differs from traditional marketing in that it caters to a specific audience. Traditional marketing usually relies on selling to a wide set of customers through billboards, Read More
