Surefire Ways That Work in Improving Your Onsite Conversion: Content Testing, Providing Proof, Internal Search Optimization.
Have you ever wondered about the importance of content when marketing a product or an idea? Good content means good marketing. And a good content is engaging content. Such that helps build the image of your brand, and help you gain trust and consumer loyalty. Achieving all of that through your content is far more Read More
B2B companies are constantly looking for new customers. Therefore, taking into account what works for others can help guide these efforts. Saying that statistics are always a good source of knowledge, so we did the heavy lifting for you by collecting information and current lead generation statistics. This information could potentially boost your marketing strategy Read More
Social media is the term used to describe online platforms where people can create and share content or participate in social networking. For brands social media is a powerful tool for building relationships with their target audience. But do people enjoy interacting with brands on social media? The data says: 73% of consumers say they’re Read More
Online content writers and editors sometimes find it difficult to determine the ideal content length for their articles. Especially for upcoming writers and bloggers, it is quite puzzling as to how much they should actually write. How much a reader will actually read and what is the ideal length that will keep them interested in Read More
Around 1.5 million people had at least one conversation with a chatbot in 2024. In a world that has already adjusted well to AI experiences such as Siri, Alexa, and Cortana, the potential for embracing the chatbot technology is quite clear! With a wide range of usage, chatbots catapult the way online products, services, and Read More
If you are wondering what redirect types you may need to implement on your website – and, as a matter of fact, do you actually need any at all – you are not alone! There can be a lot of confusion about the purpose and meaning of redirects, especially to non-tech-savvy marketers and website owners, Read More
Headlines are the number one factor that helps consumers decide whether or not to click on your web content. If you don’t capture your audience’s attention with the headline, the chances are, you will never get web traffic from them. As the main indicator for the context of your content, headlines have the power to Read More
Marketing would have been much easier if we were able to read people’s minds. Just imagine knowing exactly what the customer wants and needs! You’d be able to create the perfect products, say the right words, and, practically, swim in market demand. While this is just daydreaming and is quite impossible, sentiment analysis may easily Read More
Account-Based Marketing (ABM) focuses on personalized campaigns. The goal is to focus its attention on specific accounts or organizations. But how do you measure the results? Well, we’ve got three words for you. Relationships. Reputation. Revenue. These account-based marketing metrics are the foundation of every successful ABM program. However, there is a lot to take Read More
It’s always a joyous occasion to celebrate, when a new WordPress release comes out. The time has come to introduce WordPress 6.7 “Rollins”, named after Walter Theodore “Sonny” Rollins, legendary jazz saxophonist, recognized as one of the most influential jazz players. We are all very excited, so without further ado, let’s see what WP 6.7 Read More
In most modern marketing campaigns, successfully nurturing leads is not just a strategy, it is a necessity. In fact, it’s well known that 96% of website visitors are not yet ready to buy. As it turns out, lead generation, on its own, is not enough. If you ask Forrester Research, companies that invest in lead Read More
