Email marketing is more than a process of sending emails to your customers and leads. It’s an essential part of any strategy that has the power to convert prospects into clients, increase brand recognition and strengthen customer loyalty. With an email marketing strategy in place, you easily promote products and services, inform subscribers about news, Read More
One of the main tasks for digital marketing professionals when working on their SEO strategy is to research keywords that are perfectly suitable for their content. They help blog posts and web pages rank better in searches, making them visible to the right target market. However, targeting the right keywords is not always a walk Read More
YMost marketing strategies are all about generating massive amounts of leads and moving them down the funnel to be nurtured until a fraction of them become clients. The idea is to have a maximum of viable audience exposed to your message and hope they find what they need in your products, right? This approach has Read More
Buyer intent indicates a lead’s willingness to purchase your product or service. It includes behavioral signals to help businesses identify in which stage their potential customer currently is so marketing and sales teams can effectively guide them when making a purchase. Understanding it is a powerful way to grow your qualified leads. Its data can Read More
Mastering client communication is a process that requires practice. To attract and retain the right clients, you need to be an exceptional communicator. This is a key requirement for creating a mutually beneficial partnership, where both you and your client’s business can thrive. Winning at client communication, also means mastering the art of negotiation. Great Read More
Are you quick to embrace new social media trends? No? Well, even if you don’t care much about them in your personal online life, as a marketer, you should always be on top of the wave. For better or worse, over the past decade, social media platforms have become an integral part of our lives. Read More
Your existing customers are one of your most precious assets. However, reconnecting with them after they haven’t opened your website or bought one of your products for a while is not as easy as it sounds. We know you are all wondering how to re-engage your lost customers for better retention, so let’s dive right Read More
No matter what brand story you’re telling, and how well you’re promoting your company, at the end of the day consumers are judging you on the quality of your services. It’s a simple fact. Users approach you due to marketing, they decide to buy from you with the help of inbound marketing and your sales Read More
There are several ways in which you can attract new customers to your business. Good Google rankings is one, advertising is another. One great way to keep an eye on your impact here is business NPS (Net Promoter Score). It comes from the result of a simple question: “On a scale of 0 to 10, Read More
The rise of eCommerce has undoubtedly revolutionized the shopping experience. It’s now easier than ever for people to browse the products they like and buy them without sacrificing the comfort of their couch. You can buy practically anything online and do it at any time of the day or night. This accessibility and constant availability Read More
More often than not, many businesses don’t give their About Us page the attention it deserves. However, it’s one of the first pages you should create and design, no matter what industry you’re in. While you may see this page named differently on different websites – About Us, Our Story, Who We Are etc., it Read More
Every entrepreneur dreams of dominating the industry that he or she is doing business in. If you’re one of them, keep in mind that you have to put in a sensible amount of work to achieve your goals. You’d have to come up with the right marketing approach and devise a strategy for your brand Read More
