Have you ever been annoyed by a company that is flooding you with non-stop emails? How about forgetting a business that rarely communicates with you? You see, email marketing is among the most popular forms of marketing, and it can be very effective. However, there is a thin line between said effectiveness and being ineffective. Read More
Hey everyone, it’s that time of year again – the huge Black Friday sales event that gets everyone hyped for major deals and discounts is coming up fast. Shoppers get into a frenzy trying to grab the hottest bargains, the crowds go wild and the energy gets electric! We know you WordPress fans look forward Read More
The campfire tales of yore have long vanished. Now it’s all about crafting shareable narratives using tech and multimedia. From viral social videos to email yarns and more, digital storytelling pulls people in and engages them . No wonder savvy brands are jumping on the storytelling bandwagon to connect with customers and drive sales. Powerful Read More
What do you do when a person is interested in your products/services? They could become your clients. Therefore, it is very important how you approach them. More often than not, this is done through scheduling a call. Of course, it could be stressful to have to talk to a stranger over the phone for the Read More
As more and more people use their phones and tablets to surf the web and shop online, it’s clear we’re living in a mobile world. These days over 90% of internet users are tapping into the web on their mobile devices. Mobile traffic makes up 55% of all website visits. Mobile SEO has become super Read More
AI has opened up some pretty cool new possibilities for content creation. With tools like natural language generators, you can churn out a ton of content in no time. But don’t let speed make you sacrifice quality. AII algorithms can blaze through data and save time and money. However they may struggle to pick up Read More
Why do you need to write a press release? Well, simply put, because the media has great power and influence over society. It is not without a reason that the media is known as “the Fourth Power”, or “the Fourth Estate”. Therefore, it is important to have good relationships and connections with the press. You Read More
Have you ever heard about the term “above the fold”? It has a lot to do with first impressions. When you are interacting with another human, you subconsciously decide whether you like them or not within the first 7 seconds. The same thing happens when you visit a website – either it grabs your attention Read More
The day after Thanksgiving is known for blowout deals and doorbuster sales – it’s Black Friday, the unofficial start of the holiday shopping season. As a marketer, you know that Black Friday and the following Cyber Monday represent a prime opportunity for eCommerce to drive massive sales and acquire new customers. However, with so many Read More
Search engine result pages (SERPs) are extremely important for the online presence of every website. Simply put, the more searches where your website appears in the top 10 search results, the more organic traffic, and exposure your site gets. In a perfect world, once you occupy the first place for a specific search, you would Read More
The holidays will be here before we know it, and for brands, that means it’s time to start planning seasonal campaigns aimed at driving up sales. While inflation and other economic factors have many feeling cautious, opportunities still abound for savvy marketers willing to align strategies with emerging consumer trends. Let’s explore six consumer marketing Read More
Building a thriving eCommerce business is a hard goal, but here’s one thing you can count on – happy clients are your key to success. Boosting revenue and standing out from the competition requires a strategic focus and here is where Average Order Value (AOV) comes into play. It serves as an important metric that Read More
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![Above the Fold and Beyond the Attention Span [What_]](data:image/svg+xml;nitro-empty-id=NDcwOjc4Mw==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgODEwIDM0MCIgd2lkdGg9IjgxMCIgaGVpZ2h0PSIzNDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
