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Tutorial Category: Marketing

Top SEO and marketing tools for marketers

Top SEO and Marketing Tools for Marketers

Search engine optimization (SEO) is one of the most important aspects of digital marketing. The world of search engines is complex and their algorithms are constantly changing. The latest Google core update announced on May 4th proves that. Later today, we are releasing a broad core algorithm update, as we do several times per year. Read More

How is Artificial Intelligence Changing Inbound Marketing

How is Artificial Intelligence Changing Inbound Marketing?

Inbound marketing has proved to be an effective methodology for businesses to expand their customer base. An effective inbound marketing strategy entails the creation of content that is useful to customers, and effective promotion of the same to ensure this content reaches the target audience. Through inbound marketing, businesses aim to attract customers, convert them, Read More

Six Fundamentals of SaaS Marketing

Six Fundamentals of SaaS Marketing

In this modern world that we are living in, you cannot deny the fact that technology is all around us. You probably use technology for a few hours each day – texting or messaging on your phone, using your laptop to send important emails, or even just watching Netflix on your TV. These days, almost Read More

12-Marketing-Practices-for-Your-Local-Service-Business

Twelve Marketing Practices for Your Local Service Business

Apart from the intangible, marketing local services differ from marketing products by a very important distinction: the number of in-person touchpoints with the customer and the inherent necessity to keep in touch. Production and inventory costs pressured the companies selling physical products to heavily invest in marketing. Not being saddled with high fixed costs both Read More

Setting up Your First PPC Campaign on Amazon

Setting up Your First PPC Campaign on Amazon

When you are learning how to sell on Amazon, you can’t underestimate the importance that PPC has on the way your business develops and grows over time. Amazon PPC is the very foundation of your position on Amazon. When you search for something on Amazon, some of the results will have a “Sponsored” tag on Read More

How to Create Interactive Videos That Generate Leads

How to Create Interactive Videos That Generate Leads

If you are looking to engage your audience and attract more people, you need to get creative. Online viewers are constantly bombarded with vast amounts of media content. For them to choose yours, it needs to be enticing. The fast pace of technological innovations means that customer preferences keep changing. Traditional methods of relating with Read More