You’ve heard it by now – video is the present and the future of marketing. And the stats show it! 82% of Internet traffic will be video by 2021. Currently, YouTube as a video platform is the second most visited website worldwide. People spend about 1 billion hours watching videos there every day. However, people Read More
Marketing is one of the fastest-changing industries. With giants like Google and Facebook persistently altering their algorithms, we digital marketers are always on the lookout for the next big thing. Trends may come and go but what makes a good marketing strategy lasting and reliable is the executive team behind it and truth be told, Read More
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Social media plays a huge part in marketing today. It is one of the effective ways to promote a brand even with a limited budget. For some, business ideas plus a lot of creativity can go a long way and make a business successful. Here are some social media marketing ideas shared by industry experts Read More
The publishing sector is one of the fastest-growing industries, with revenue that has increased to 18 billion dollars in the USA alone. The average revenue per user for digital publishing in the United States is close to 79 U.S. dollars per capita, and it is growing steadily. Still, even with all that growth, some media Read More
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Instagram used to be a platform where people could connect and share what’s happening in their lives by sharing their photos and videos. Since its launch in 2010, Instagram has won a number of awards and continues to improve its app and add new features. Over the years, the number of users increased rapidly. Today, Read More
At the forefront of the SEO combat zone lies a highly-advanced toolset that helps websites improve their SERP ranking and visibility – Google Search Console! The utility SEO tool provides you with a thorough analysis of the people who visit your site daily. For instance, how much web traffic you’re getting, what pages do people Read More
Irrelevant to the industry you’re working in, maintaining your business profitable should be one of your top priorities. But, no business can preserve profitability without customers. Everything depends on the value that you provide to your customers and the value that you’re getting back from them for your business. It’s all about acquiring customers and Read More
Do you sell products or services online? Do you want to increase your conversions and turn your website visitors into customers? If the answer to these two questions is positive, a Content Marketing strategy specially oriented for eCommerce would help you out. The main advantage of Content Marketing in comparison to paid advertising is that Read More
You have your website and social media accounts ready. You’ve invested time and money into your content and in aligning your marketing strategy with your company goals. Now, you want to see some results! But, how can you effectively measure the ROI of your marketing campaigns? After all, you need to have proof of the Read More
The digital publishing industry has evolved substantially over the past decade. According to Statista, digital publishing revenue has increased to 18 billion U.S. dollars in the United States alone in 2018. The average revenue per user for digital publishing in the United States is 79 U.S. dollars per capita and it is trending towards a Read More
Regardless of the industry you’re in, a proactive social media presence is an obligation. It’s pretty straightforward – when they’re not working, in most cases, your customers scroll through their social media feeds. The better your strategy to reach them there and tap into the conversation, the more chances you’ll have to increase your sales Read More
As the digital transformation continues its progress, technologies such as AI, machine learning, IoT, and blockchain are more than necessary to run a successful enterprise. However, in between developments, there’s one essential component that keeps businesses alive in the marketplace since ages ago, and that is customer experience (CX). It’s tricky nowadays. Each of your Read More
