Link building is a workmanship. It’s one of the most difficult parts of SEO, and also the one most necessary to achieve success. External link building requires hustle and some financial planning. No two third party referencing battles are the same, and the way you decide to assemble connections depends as much upon your site Read More
In a marketplace flooded by companies selling the same thing in different packaging, brand experience is what makes all the difference to the customer. Brands that deliver additional value along with their products, going beyond their features and functionality, are the ones who can retain the audience’s attention and earn their loyalty. What Is Brand Read More
Building a strong online presence and following are must-haves for any successful digital marketing strategy. People are constantly online sharing photos on Facebook, posting stories on Instagram, twitting their thoughts on Twitter, and showing off their professional accomplishments on LinkedIn. So, to build a great brand image and strengthen your customer relationship, you need to Read More
One of the most commonly used buzzwords in the marketing of late has been customer insights. And there is a reason why. Consumers nowadays want a personalized experience and are more than willing to switch to a new brand to find it. In a marketplace crowded with vendors ready to deliver anything a B2C or Read More
The digital world is drowning in data and businesses can either just let it pile up or harness it for their benefit. And while the second option sounds like the obvious choice, many companies don’t take full advantage of data-driven decision-making. In the past, managers had to use their observational and analytical skills to understand Read More
Word-of-mouth advertising is a force to be reckoned with and to master it you have to build an effective word-of-mouth strategy around it. A company can make an excellent product, invest hundreds of thousands of dollars in advertising, craft an insightful and clever marketing copy, and, yet, a customer may not buy their product simply Read More
Making your operation more conscientious and sustainable is about changing your overall perception of a successful business. Nowadays, what B2B and B2C customers are looking for goes beyond the quality of the product and the image of the company. They want to support ethical brands – corporations and small businesses – that share the same Read More
Although a brand is a commercial entity, people tend to transfer anthropomorphic qualities to it – they perceive it and refer to it as if it was another human being. That’s why in marketing we often talk about brand personality, brand identity, brand voice, and etc. And similarly to communication, people find qualities related to Read More
In today’s digital-focused business environment having your own small business website is the ultimate marketing tool. An online presence is essential to any business, even a brick-and-mortar one. Customers are used to going online when researching a product and learning more about the brand behind it. And what better place to get that information from Read More
Content tends to accumulate on a website over time, and not all of it remains relevant or serves the purpose it was once published for. Especially when you have been in business for a while now and have hundreds or thousands of pages. Sooner or later you should conduct a content audit and decide how Read More
What makes SaaS lead generation different from generating leads for other types of businesses, is that it puts quality over quantity. In businesses that are not subscription-based, the process is simple. You generate as many leads as possible but usually convert only a small portion of them. They buy your product, you make a profit, Read More
There are many financial and marketing KPIs that allow you to track the overall health of your business. They can give you the full picture of what you are doing well, and what can be improved. However, there’s one metric that can show you whether your business is going to make it or not, and Read More
