We shouldn’t diminish the importance of communication in our life. It is a part of our daily routine that follows us wherever we go. Communication helps us solve different issues, build new relationships, and move a business forward. The era of digitalization brought various innovations that made the process of communication much easier. We can Read More
You have your website and social media accounts ready. You’ve invested time and money into your content and in aligning your marketing strategy with your company goals. Now, you want to see some results! But, how can you effectively measure the ROI of your marketing campaigns? After all, you need to have proof of the Read More
![6 Ways to Strengthen Your B2B Content Marketing Strategy [Part 1]](https://devrix-devrix.netdna-ssl.com/wp-content/uploads/2019/12/6-Ways-to-Strengthen-Your-B2B-Content-Marketing-Strategy-Part-1@2x-380x160.png)
Why is content marketing such a big deal nowadays? It’s because brands use content, which is not only engaging, but useful and educational for their customers. It’s also an excellent way to keep customers engaged on their journey. Content marketing is a strategy that relies on emotion and feelings which is why it’s important in Read More
Ever wondered why Apple, on principle – whether creative or otherwise – releases variants of its new models? Take, for instance, the case of iPhone 11, which was recently released worldwide with three main variants, namely: iPhone 11, iPhone Pro, and iPhone Pro Max. Three possible reasons come to mind: One, being the most obvious: Read More
The digital marketing landscape has progressed a lot in the past decade. Everything moves fast! We’re surrounded by countless technologies that impact the industry and our daily lives. Most recently, we’ve witnessed the growth of influencer marketing, augmented reality, and video content. By the time you’re ready to launch your campaign, a brand new disruptive Read More
You invest in a strong web presence for your product or service. A website is an incredibly important part of this strategy. How important? In an age where customers predominantly use search engines to research before buying, an attractive, informative destination tells potential customers your product or service should be taken seriously. Once you’ve built Read More
The holiday season is upon us, and as an eCommerce store owner, you should get ready for it. It is the one time of the year when your store could make up to 40-50% of its yearly sales. You can feel the tension in the air and the stress on the streets, in the shops, Read More
Your existing customers are one of your most precious assets. However, reconnecting with them after they haven’t opened your website or bought one of your products for a while is not as easy as it sounds. If you want to re-engage your customers for better retention successfully, you must be willing to stand out from Read More
What are your social media sites doing for your business? Are they creating brand awareness or bringing in more sales? Any of the two is great, just don’t forget that you need to constantly improve your Social Media strategy. No matter what your purpose is, Social Media Marketing should never be missed by any marketer or Read More
Today, we’re flooded with data from virtually everywhere. Information overload is a reality, people receive up to five times more information than they did 30 years ago. Our brains are configured to handle a certain amount of information regardless of what we’re looking at. But, technology has helped us adapt and pick things up much Read More
Have you heard of SEO just yet? For sure you have explored its basics and studied how it works. But have you also considered the benefits of SEO to your business? It is time to find out. Benefits of SEO to Your Business 1. SEO Leads to Better User Experience There are many ways you Read More
Google’s sophisticated algorithms are constantly evolving. But, backlinks remain a key factor that determines how your site ranks for targeted keywords. The links are a signal to Google that your pages are valuable, and that you should rank well as a result. Building quality links is the foundation of successful SEO campaigns. As a process, Read More
