In journalism, good storytelling is what differentiates successful publishers from the rest. And in the digital world, nothing tells a story better than video content. Online video is one of the most powerful formats on the internet, and the preferred information medium of the majority of the digital world. By making it part of their Read More
You’ve seen it countless times – there’s a product, and its inseparable companions – the features, and its benefits. In fact, have you ever wondered how a feature could also be a benefit? Of course, both serve a different purpose, but sometimes a feature could also be seen as a benefit. Readers Also Enjoy: How Read More
What motivates customers to purchase a product from your eCommerce store? Of course, dozens of factors play a role, and one of them is the description of your product, otherwise known as the product review. You want your business to be successful and profitable, yet you just copy and paste your descriptions from the internet? Read More
When you get a good business idea, how do you know it is going to work? You see, ideas are great and all, but if you want them to overcome the “idea” phase, you need to create a plan. An essential first step behind the process of deciding whether an idea is worth it or Read More
4.76 billion, or more than half of the Earth’s population, use some form of social media. It goes without saying that social media is vital to the success of every business. The truth is, though, that not everyone is well prepared for social media with its jargon, easily-distracted audiences, and other platform specifics. Fret not, Read More
While non-profits may serve a higher purpose, they can still suffer the same fate as any other business, especially nowadays. The lack of resources due to the global pandemic, and economic recession are still a problem for many people worldwide. Even though nonprofits are not profit driven, they still need to raise enough funds, in Read More
It’s hard to be original when it seems that everything has been said and done a million times. Still, it is not impossible to do it, as there are some tips on how to create original content, and that’s just what today’s article is all about. But first. Readers Also Enjoy: How to Create Content Read More
Although SEO for Bing is quite similar to optimizing your website for other search engines, there are a few differences to take into account. For example, while Google considers links, page speed and EAT (Expertise-Authority-Trustworthiness) in content as most important, Bing values social signals and on-page features more. Despite the significant difference in market share Read More
Retaining talent can be challenging in any industry. Media and publishing are no exception to this. Regardless of whether we are talking about journalists, content writers, marketers, editors, data analysts, or AdOps, it’s becoming quite difficult to keep skilled professionals around. However, in digital publishing, a business’s success is defined by its talent. It depends Read More
YouTube is a great place to watch educational videos, fail compilations, cute cat and dog videos, and your favorite vloggers. However, YouTube can also be used for business. Back in September 2020, the video platform launched YouTube shorts, as an answer to the similar features of its competitors – Instagram Reels, TikTok videos, Facebook stories, Read More
WooCommerce is one of the most popular WordPress eCommerce plugins. It currently has more than 5 million active installations, and is available in 67 languages. This open-source plugin is definitely a best friend for most eCommerce sites, and it does a great job at selling products. However, the question of today’s article is how does Read More
All businesses – no matter small or big – should always look for ways to grow, and improve. One of the proven methods to do so is to connect with others, be it potential customers, business owners, or other individuals. This process is called networking. So, how to grow your business through networking, you ask? Read More
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