Pop-ups are used by almost every website nowadays. They could be quite powerful for lead generation as interstitials are able to grab the viewer’s attention and aim it in the direction that best serves your brand – focusing on your value proposition or campaign. Furthermore, practical business cases have shown that implementing a pop-up strategy Read More
Marketing nowadays is an iterative process driven by data. It’s not enough to promote your content but it can reach the people that are interested in it, the audience whose intent is aligned with your business. Just think of the products that are hyped nowadays. All of them are personalized to fit the requirements of Read More
When you manage a WordPress development agency, it is important to clarify one issue – how to think about the process of website development in basic marketing terms. Is website development a service or is it a product? Because this central marketing paradigm – Product or Service – is related to everything in your business Read More
WordPress monetization matters! Whether you want to have additional income or you want to turn your website into a money-making machine, WordPress allows you plenty of opportunities to grow in revenue, especially with advertising. Yes, with the rise of adblockers everything seems skeptical. This is why, if you want to start a brand new build, Read More
Yes, increasing revenue and business growth are all about sales, and to increase sales, you need a constant supply of leads and new clients. Everyone needs new clients in the business world. Getting new clients is beneficial and it can grow an enterprise. But, is that the only way to increase profits? What if, let’s Read More
So, you’ve brought targeted traffic to your website, and that’s perfect. But, do you know how to drive the users towards your CTA (Call-to-action)? It’s all about understanding your target users and their journey on your site! Every element on your website and every marketing effort should be directed towards attracting, engaging, and converting your Read More
Getting a new client in the B2B industry is much more complicated than in the B2C. According to Business 2 Community, B2B buying cycles are getting longer. C-level executives, VPs, and Directors across several B2B industries provided the following reasons why: 77% agreed that they conduct a more detailed ROI analysis before making a purchase Read More
PPC or Pay-per-click advertising is one of the most effective ways to drive high-intent traffic to increase the sales and revenue of your business. Unlike SEO (Search Engine Optimization), PPC allows you to market your product or services more precisely. The better you can target your potential customers, the better the odds of converting. The Read More
New year, new challenges! Every year brings its own trials and opportunities in the marketing world, and 2019 will not be an exception. As marketing trends come and go, and as businesses use various marketing techniques to attract the customer base, one has to contemplate on how to navigate in the ever-changing marketing world. This Read More
Copywriting is crucial to the success rate of your landing page. You might have the best product in the world, but if you can’t convince your target clients to take action and convert, they’ll bounce off your landing page. So, how can you write something that is of quality and can persuade people? How can Read More
People prefer companies that stand up for something. As a matter of fact, more than 90 percent of millennials would prefer to work with a brand that supports a relevant cause. They want to give their money to brands that have a positive social impact. This is why it’s not hard to realize that if Read More
Although almost any company nowadays is actively engaged in various marketing initiatives, many marketers fail to drive up real tangible results. The most important thing to achieve something is to have a ready to go, thoroughly polished plan. Creating a reliable and effective marketing strategy is a laborious task involving multiple stages and researches. However, Read More