What is personalization in the context of eCommerce? This strategy aims to show visitors that your online content is relevant to their needs. It is based on their personal data and previous behavior on your website – searches, purchases, location, interests or demography. The content itself can have different formats, depending on the products or Read More
When you want to buy a printer, what is the first brand that comes to mind? Xerox. It is the most well-known and desired brand. Or, when considering the purchase of an all-terrain vehicle, which brand do you consider first? Of course, Jeep springs to mind immediately. You get the point, right? These are Read More
Why doesn’t your website convert as much as you want it to? You’ve spent resources on creating a nice website following the latest trends, but your conversion rate is low. What’s missing? That’s right, you need a lead nurturing strategy. Struggling with a low conversion rate is not unusual nowadays. The reason is that the Read More
Imagine your target customer sitting on a couch and scrolling through their social media. Between a couple of friends’ posts and pages they follow, she sees the ad about a sale on your eCommerce site. The user clicks on the ad and is directed to an internal page on your site where they can see Read More
Influencer marketing comes with a glaring opportunity for all brands. It scales the power of word-of-mouth marketing through public figures that shoppers appreciate. But since emerging back in 2015, it has experienced ups and downs, and even several public scandals. So, in 2020, does influencer marketing work yet? The Influencer Marketing Benchmark Report from 2019 Read More
Regardless of the niche that you’re running your business in, a solid web presence is a must. While selling and marketing can go a long way, a website is imperative for greater brand recognition, customer retention, increasing customers’ trust, and generating new leads by promoting your services. That is why a successful WordPress website strategy Read More
Online customer reviews are among the top factors that can influence a purchasing decision. Your customers and their opinions on how you serve them can make or break your business. In times, governed by information and data, online product and service reviews are more accessible and trusted than ever. As a matter of fact, the Read More
The world is video-hungry. Did you know that a third of the internet flocks to YouTube each month? That’s a whopping 2 billion people searching for video content in almost any and every niche you can imagine. And did you know that Facebook and Twitter attract a combined 10 billion video views daily? It’s hard Read More
Brand purpose is the reason your business exists. It is related to bigger, more universal goals and motivations than profits. If you truly want to connect with your target consumers and produce meaningful and useful content for them, you need to do it through Purpose-Driven Content Marketing: “A way for a business or brand to Read More
Blogs can be extremely powerful lead generators. So powerful that B2B companies that have a blog report 67% more leads that those who do not. That’s because of the social media and Google phenomenon as people might not be talking about brands daily but they do at least a dozen searches per day, share viable Read More
What worked last year might not work now. You need to keep up with the pace to stand out and get better results. 2020 is set to be a big year for consumer trends and content marketing strategies to answer them. It will be a year of adaptation and agility for your own marketing team. Read More
As the demand for technology arises, so does the need for digital marketing. Did you know that 90% of shoppers who visited a store in the last week, say they used online research before that? And tech shoppers spend 74% of their time researching online versus 26% offline? This means that your online presence is Read More
