Brand purpose is the reason your business exists. It is related to bigger, more universal goals and motivations than profits. If you truly want to connect with your target consumers and produce meaningful and useful content for them, you need to do it through Purpose-Driven Content Marketing: “A way for a business or brand to Read More
Blogs can be extremely powerful lead generators. So powerful that B2B companies that have a blog report 67% more leads that those who do not. That’s because of the social media and Google phenomenon as people might not be talking about brands daily but they do at least a dozen searches per day, share viable Read More
What worked last year might not work now. You need to keep up with the pace to stand out and get better results. 2020 is set to be a big year for consumer trends and content marketing strategies to answer them. It will be a year of adaptation and agility for your own marketing team. Read More
As the demand for technology arises, so does the need for digital marketing. Did you know that 90% of shoppers who visited a store in the last week, say they used online research before that? And tech shoppers spend 74% of their time researching online versus 26% offline? This means that your online presence is Read More
In 2010, everything was much simpler. There were only a few smartphones available, and all you had to do to make a decision was open a couple of websites. Fast forward to 2020, and you have thousands of choices and sites about any given product. The digital space has evolved to the point where potential Read More
“How can I increase blog traffic?” If you run a business blog, chances are you ask this question a lot. And when thinking of an answer, it’s tempting to focus on creating something brand new. A new post, covering a new trend, describing a new innovation, explaining a new technique… But there’s another — often Read More
Imagine you are driving a car because you need to go somewhere. What do you do? You follow the signs or you let your GPS guide you. How is that related to the call to action buttons? They are an essential part of your customers’ journey. Think of them as the milestones you’ve created to Read More
Hello WordPress nation, Bojidar here! For those of you that don’t know me, I am the Junior Tech Lead here at DevriX, arguably the best WordPress squad in the world. Together, we are building awesome things with WordPress, especially when it comes to the Digital Publishing industry, scaling websites for up to billion monthly visits. Read More
As we all know content is one of the best ways to attract your customers. No matter if we are speaking about B2B or B2C. In the business-to-business (B2B) context, a content marketing strategy is important to build trust and a relationship with your B2B audience. According to research, 47% of B2B buyers consumed 3-5 Read More
Without links, it’s impossible to rank your content! With a proper internal linking strategy, you can connect the related pages on your site, showcase your best content, and help Google discover your best posts and pages. Internal links provide Google with the structure of your website. They also determine the hierarchy of your site, allowing Read More
Are you struggling to generate quality top-of-the-funnel leads? It is not as easy as it looks, is it? No matter the industry you’re in, you must keep the lead pipeline full. If you don’t generate good leads, you won’t sell your product. It’s as simple as that. Moreover, competition is more ferocious than ever. Consumers Read More
Have you ever noticed a Google search result that looks more stylish than the rest? You know, the ones that include a star rating, and a little bit more info about a product or service. That extra information, media, and star ratings are called a rich snippet. The code that tells the search engine to Read More
