Every year brings its own trials and opportunities in the marketing world, and 2022 will not be an exception. As marketing trends come and go, and as businesses use various marketing techniques to attract the customer base, one has to contemplate on how to navigate in the ever-changing marketing world. This is why we took Read More
While many businesses are focused on SEO, SMM, and other forms of conversion rate optimization, email marketing can be easily overlooked. This is due to the common misconception that email communication is outdated and won’t work anymore as it used to. As a matter of fact, email marketing, when done well, is unstoppable! The click-through-rates Read More
The evolution of the key ranking factors for SEO has prompted business owners and marketers to refine their skills and resort to more sophisticated techniques to rank in search engines. While SEO changes in a technical sense, the underlying principles, and concepts of ranking higher on Google are practically the same. When it comes to Read More
Anxiety and stress have always been major issues in most workplaces. According to a study done by the Mental Health Foundation, about one in 6 people experience mental health issues in the office. Furthermore, the concern for mental health stability in the workplace grew during the pandemic, as most employees experienced uncertainty – financial and Read More
Crawl budget is one of those SEO terms you’ve probably heard marketing people talk about. However, do you know what it means and what it’s all about? Not to worry, we’re not here to test you. On the contrary, we’re here to help you understand all about crawl budget, why it’s important, and how you Read More
Today, we’re flooded with data from virtually everywhere and information overload is a reality. According to Statista, people consume about 50% more information than just 10 years ago. Our brains are configured to handle a certain amount of information regardless of what we’re looking at. However, technology has helped us adapt and pick things up Read More
Google Ads is an important asset to any online strategy. It can help you build your digital presence by positioning your brand’s name right at the top of the SERPs. Because, let’s face it, regardless of how great your organic ranking is, the paid results are always a step ahead of it. However, for your Read More
When most people think of a digital publishing website, they usually think of a layout filled with DoubleClick and AdSense advertisements that has the sole purpose of tricking users to click. Of course, the digital publishing business is all about providing timely value and integrating the ads into the content for improving the bottom line. Read More
Elon Musk just offered to purchase Twitter for $44 billion, and the world can’t stop talking about it. A lot of questions are yet to be answered, and many people wonder what the future holds for their beloved social media. In this article, we’ll take a look at the history of the platform, and what Read More
Humans are primarily visual beings. Graphics and popups are processed faster by our brains than words. This implies that the images and colors you use on your website are the first aspects your visitors notice. Colors have progressed from the realm of artists to the art of persuasion over time. They now play a significant Read More
When it comes to inbound marketing, there are average marketers and marketers that use HubSpot. It is one of the most powerful and easy-to-use marketing tools that you can use to grow your business and learn the best inbound marketing tactics in the process. If some of the most successful small businesses didn’t use Hubspot, Read More
Semrush is easily one of the most preferred online marketing tools. It’s used by both beginners and experienced marketers, and it offers an abundance of features to satisfy the needs of digital marketing professionals. In this article, we’re going to share information about how to use Semrush to improve SEO. Additionally, we’ll delve deeper into Read More
