With the rise of social media in the last decade, all businesses — from eCommerce to traditional ones — have started to rely heavily on online platforms for their sales. So, they have to boost their presence on social media if they wish to succeed. Instagram is a popular social media outlet that you, as Read More
Everyone, entrepreneur or not, will agree that earning money without exerting too much effort and by capitalizing on what you already have is always a dream-come-true. One way to get additional income is through affiliate marketing. If you have a website with good traffic and a loyal audience, then you should give it a try. Read More
It is undeniable that Software as a Service (SaaS) has changed the global business landscape. For companies, cloud computing proved to be a boon which has allowed them to experience the benefits of implementing SaaS to their businesses. 38% of companies state they are running almost completely on SaaS. This number will probably continue to Read More
Videos are very popular content. Did you know that YouTube is the second most-visited website next to Google? And what does YouTube offer? That’s right – videos. Millions and millions of people visit the platform to spend hours watching all types of videos. eCommerce is also on the rise. This study predicts global eCommerce sales Read More
With businesses becoming more and more aware of the profiting potential of social media marketing, they might be looking at Instagram next. Why? Because with so many brands using these platform giants for business – and with 90% of Instagram users following at least one business – companies not using it might be missing out Read More
E-Commerce is on the rise. Right now, it’s growing quickly even though we are facing an emergency situation where we are spending more time at home safe. The data from Statista shows that online shopping is one of the most popular activities worldwide as it’s been constantly growing since 2014. Consequently, more and more businesses Read More
When you start your own B2B business, you will need to make a lot of decisions about your website. One of the first and most important decisions will be what domain name you choose. This is something that needs to be well thought out. Your domain name is the first thing potential customers see and Read More
All customers are different. They have different education, gender, age, needs, profession, and so on. But all customers have something in common: they need social proof to make a purchase decision. Why do I have to buy this TV? Why do I need your balcony insulation? Why should I choose this store? You can find Read More
Marketing personas are said to be the foundation of any type of business. Without it, businesses would not know which target market they’d want to sell their products and services to. In online marketing, personas define how to direct ads, what type of content to produce, and how to drive the target audience to websites Read More
Websites are essentially informational resources published for people to use. Similarly to books, they could be tiny or extensive in their volume. But unlike books, the content of a website could be structured in a wide variety of ways, making use of freedom of expression and design. At the same time, websites need to follow Read More
Customer satisfaction is the measurement of your customers’ happiness with your product or service. A happy customer is a loyal customer. Satisfied customers can recommend your product or services to their friends, which will generate more sales for you. Did you know that: 52% of consumers say they have made an additional purchase from a Read More
With time and technology flowing by our side, launching an online store has become easier than ever. People tend to take their businesses online and give it the form of an eCommerce website in pursuit of attracting online visitors and improving sales. There are multiple components of a successful eCommerce website with website design being Read More
