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Tutorial Category: Marketing

Rules of Pop-ups

SEO Wars: The Rules of Pop-Ups

Pop-ups are used by almost every website nowadays. They could be quite powerful for lead generation as interstitials are able to grab the viewer’s attention and aim it in the direction that best serves your brand – focusing on your value proposition or campaign. Furthermore, practical business cases have shown that implementing a pop-up strategy Read More

Earn More Money with Advertisements

How to Earn More Money with Advertisements on Your Site

WordPress monetization matters! Whether you want to have additional income or you want to turn your website into a money-making machine, WordPress allows you plenty of opportunities to grow in revenue, especially with advertising. Yes, with the rise of adblockers everything seems skeptical. This is why, if you want to start a brand new build, Read More

Boost customer retention

6 Ways to Boost Customer Retention on Your Site

Yes, increasing revenue and business growth are all about sales, and to increase sales, you need a constant supply of leads and new clients. Everyone needs new clients in the business world. Getting new clients is beneficial and it can grow an enterprise. But, is that the only way to increase profits? What if, let’s Read More

User Journey Path

The Conversion Path: Define the User Journey on Your Website

So, you’ve brought targeted traffic to your website, and that’s perfect. But, do you know how to drive the users towards your CTA (Call-to-action)? It’s all about understanding your target users and their journey on your site! Every element on your website and every marketing effort should be directed towards attracting, engaging, and converting your Read More

PPC Strategies to Follow 2019

PPC Strategies to Follow in 2019 for a Successful Campaign

PPC or Pay-per-click advertising is one of the most effective ways to drive high-intent traffic to increase the sales and revenue of your business. Unlike SEO (Search Engine Optimization), PPC allows you to market your product or services more precisely. The better you can target your potential customers, the better the odds of converting. The Read More

Marketing Challenges 2019

The 5 Marketing Challenges of 2019 and How to Conquer Them

New year, new challenges! Every year brings its own trials and opportunities in the marketing world, and 2019 will not be an exception. As marketing trends come and go, and as businesses use various marketing techniques to attract the customer base, one has to contemplate on how to navigate in the ever-changing marketing world. This Read More

Tips Write Landing Page Copy

6 Tips to Write Landing Page Copy That Converts

Copywriting is crucial to the success rate of your landing page. You might have the best product in the world, but if you can’t convince your target clients to take action and convert, they’ll bounce off your landing page. So, how can you write something that is of quality and can persuade people? How can Read More

Marketing Strategy Guide

Guide to Implementing an Effective Marketing Strategy – Part 1

Although almost any company nowadays is actively engaged in various marketing initiatives, many marketers fail to drive up real tangible results. The most important thing to achieve something is to have a ready to go, thoroughly polished plan. Creating a reliable and effective marketing strategy is a laborious task involving multiple stages and researches. However, Read More