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Tutorial Category: Marketing

How to Generate Top-of-Funnel Leads

How to Generate Top-of-Funnel Leads

Are you struggling to generate quality top-of-the-funnel leads? It is not as easy as it looks, is it? No matter the industry you’re in, you must keep the lead pipeline full. If you don’t generate good leads, you won’t sell your product. It’s as simple as that. Moreover, competition is more ferocious than ever. Consumers Read More

How to Add Rich Snippets to Your Site

How to Add Rich Snippets to Your Site

Have you ever noticed a Google search result that looks more stylish than the rest? You know, the ones that include a star rating, and a little bit more info about a product or service. That extra information, media, and star ratings are called a rich snippet. The code that tells the search engine to Read More

How to Optimize Meta Descriptionsfor SEO@2x

How to Optimize Meta Descriptions for SEO

You’re working hard for your SEO! Your articles are on point, the images and videos are optimized, and every additional element is aligned with your strategy. However, there’s one key aspect that gives you headaches – the meta descriptions. A good meta description will provide you with an advantage in SERPs, more click-throughs, and higher Read More

Omnichannel Marketing The Definitive Guide@2x

Omnichannel Marketing: The Definitive Guide

Marketing approaches are changing, and consumers are becoming more and more connected. Above all, consumers expect convenience and a seamless experience across each channel, and smart brands know how to build experiences that match the customer’s needs. This is where omnichannel marketing steps in. It’s an all-round customer experience executed through various communication channels and Read More

How to Do Email Outreach Like a Pro

How to Do Email Outreach Like a Pro

We shouldn’t diminish the importance of communication in our life. It is a part of our daily routine that follows us wherever we go. Communication helps us solve different issues, build new relationships, and move a business forward. The era of digitalization brought various innovations that made the process of communication much easier. We can Read More

Six Hot Digital Marketing Trends for 2020

Six Hot Digital Marketing Trends for 2020

The digital marketing landscape has progressed a lot in the past decade. Everything moves fast! We’re surrounded by countless technologies that impact the industry and our daily lives. Most recently, we’ve witnessed the growth of influencer marketing, augmented reality, and video content. By the time you’re ready to launch your campaign, a brand new disruptive Read More