Marketing trends tend to change rapidly. Strategies that worked a couple of years ago might not be effective today as consumers’ needs and preferences evolve. Marketers and business owners should continuously work on their plan of action to know where their leads are coming from. Data gathering and targeting should be put in place to Read More
Raise your hand if you love shopping! OK, OK, maybe not everyone is a shopaholic, but most people enjoy buying things at least once in a while. For many customers out there shopping is not just a chore or necessity, it’s a way of life. And they are the ones who move the eCommerce industry Read More
So you’re an innovative entrepreneur who’s excited to start your business. You’ve done your market research, got your business plan set, and perfected your product. Congrats, you’re ready to launch! Well, almost ready. Тo create the right buzz – you need a pre-launch marketing plan. Starting a business is a challenging, overwhelming, and brave endeavor. Read More
Customer service satisfaction is all about making people happy at every touchpoint with your business. The client should feel special, cared for, and understood. They should have their needs met and what you provide should pleasantly exceed their expectations. All in all, the cliche is on point here – the client is king. However, a Read More
Choosing the right pricing for your products can be the difference between making profits and struggling to survive in a competitive marketplace. And while most businesses focus their growth efforts on customer retention and acquisition, an elaborate pricing change can dramatically increase your revenue with half the effort. However, to find the optimal price point Read More
Digital subscribers are the most valuable currency for publishers today, and also the most difficult one to accommodate. However, while growing reader revenue is a crucial part of this economic model, so is the retention of subscribers and members. As such, publishers need to evaluate what they’re currently doing and pay attention to the newsletter Read More
Anyone that works in the B2B segment knows that the industry brings along its own set of constant challenges. While in the B2C industry, marketing to customers, the sales cycles are a lot shorter, whereas, in B2B sales, the sales cycle can be quite prolonged. Especially, if you target smaller groups with a higher-priced product. Read More
Word-of-mouth marketing is the oldest and most influential type of advertising out there. People trust their peers’ recommendations because they are based on personal experience and save them the exhausting trial-and-error process of exploring the world themselves. In the past, the word-of-mouth information was passed on in-person and would spread only amongst the circle of Read More
Digital Marketing is a data-driven type of marketing that goes beyond traditional marketing approaches. It is a set of techniques used via digital channels on the World Wide Web. This includes search engines, websites, email marketing, social media platforms, and applications on handheld devices among others. Digital Marketing Trends 81% of customers conduct their research Read More
Backlink auditing is the first step to evaluating your link-building strategy and an essential practice for any webmaster and SEO professional. Backlinks are one of the top three most important Google ranking factors, and with over 5 billion searches happening in one day you need to be cautious about who links back to you. So, Read More
Even if your business shows a stellar performance in the marketplace today, this may not be the case tomorrow. It isn’t uncommon for market leaders to fail to retain their vanguard simply because they fall behind in the innovation race. Investing in new product development backed up with in-depth market research can keep you relevant Read More
If you’re a new niche business owner or a marketer who wants to work in a specialized marketspace, and you’re looking for ideas on how to maximize your impact, then this article has got your back. When working on a niche marketing project, you have to be able to think outside the box. Niche businesses Read More
