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Tutorial Category: Professionals

GA4 Events for Ecommerce Website Explained

GA4 Events for eCommerce Website Explained

Now that we have officially entered the Google Analytics 4 (GA4) era, you should know that the main difference between the previous version and GA4 is that GA4 gathers information based on events. Google Analytics 4 offers a flat data model where everything happening on your website is recorded as events, regardless of what you Read More

What Is Ecommerce Inventory Management

What Is eCommerce Inventory Management?

Inventory management plays an essential role in every retail business, touching on almost every aspect of it. For small and medium businesses (SMBs), it can be quite a juggling act, handling a multitude of products, supply chains, and predicting demand. In fact, 43% of small businesses either don’t track their inventory or use manual processes. Read More

How to Use AI in Digital Marketing in 2023

How to Use AI in Digital Marketing in 2023

Artificial intelligence (AI) has swiftly become an inseparable part of our daily lives and has changed the way we work. Companies, regardless of their size, now have access to this powerful ally to promote their brands and expand their businesses. As a matter of fact, integrating AI-powered tools into your digital marketing strategy should be Read More